2023 Most Popular Marketing Schools
Finding the Best Marketing School for You
Marketing is one of the most popular majors in the nation, ranking 5th of all the majors we analyze. In <nil>, 52,078 degrees and certificates were awarded to students with this major.
There are so many business programs in today's world that it can tough to figure out which one is the right one for you. With more and more schools offering online options, you could even register for a great program on the other side of the country. On top of that, there are a considerable number of trade schools that offer fast-track entry to many fields.
The Most Popular Marketing Schools ranking is one of many tools that Business Degree Central has developed to help you make your educational decision. This report analyzed 1,131 schools in the United States to see which ones were the most popular programs for business students. To create this ranking we looked at how many students graduated from the Marketing program at each school on the list.
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2023 Most Popular Marketing Schools in the United States
The colleges and universities below are the most popular for marketing majors pursuing a .
Top 25 Most Popular Schools in Marketing
Our analysis found The University of Alabama to be the most popular school for marketing students who want to pursue a degree in the United States. UA is a fairly large public school located in the city of Tuscaloosa.
Marketing majors at UA take out an average of $21,000 in student loans while working on their egree. The average monthly payment of a loan this size is about $723, assuming that the borrower is on a 10-year repayment plan.
You’ll be in good company if you decide to attend Florida International University. It ranked #2 on our 2023 Most Popular Marketing Schools list. Located in the large suburb of Miami, FIU is a public college with a fairly large student population.
After completing their degree, marketing graduates from FIU carry an average student debt load of $25,075.
You’ll join some of the best and brightest minds around you if you attend Western Governors University. The school came in at #3 on this year’s Most Popular Marketing Schools list. Located in the suburb of Salt Lake City, WGU is a private not-for-profit school with a very large student population.
Marketing majors at WGU take out an average of $12,929 in student loans while working on their egree.
Read full report on Marketing at Western Governors University
You’ll be in good company if you decide to attend Florida State University. It ranked #4 on our 2023 Most Popular Marketing Schools list. Located in the medium-sized city of Tallahassee, Florida State is a public college with a very large student population.
The average amount in student loans that marketing majors at Florida State take out is $17,040. For students who choose a 10-year repayment plan, the average monthly student loan payment is $302.
Out of the 1,131 schools in the United States that were part of this year’s ranking, University of Cincinnati - Main Campus landed the # 5 spot on the list. Located in the large city of Cincinnati, UC is a public school with a fairly large student population.
While working on their degree, marketing majors at UC accumulate an average of around $25,240 in student debt. When it comes time to repay the loan, graduates who are on a 10-year repayment plan pay an average monthly payment of $265.
Southern New Hampshire University came in at #6 in this year’s edition of the Most Popular Marketing Schools ranking. Located in the suburb of Manchester, SNHU is a private not-for-profit school with a very large student population.
The average amount in student loans that marketing majors at SNHU take out is $26,522. This translates to an average monthly loan payment of $564, based on a 10-year repayment plan.
University of South Florida - Main Campus came in at #7 in this year’s edition of the Most Popular Marketing Schools ranking. USF Tampa is a very large public school located in the city of Tampa.
Marketing majors at USF Tampa take out an average of $16,703 in student loans while working on their egree. Assuming that a graduate chooses a 10-year repayment plan, the average monthly loan payment is $171.
Read full report on Marketing at University of South Florida - Main Campus
Ohio State University - Main Campus ranked #8 on this year’s Most Popular Marketing Schools list. Ohio State is a fairly large public school located in the city of Columbus.
The average amount in student loans that marketing majors at Ohio State take out is $20,250. Assuming that a graduate chooses a 10-year repayment plan, the average monthly loan payment is $351.
University of Georgia ranked #9 on this year’s Most Popular Marketing Schools list. Located in the medium-sized city of Athens, UGA is a public school with a fairly large student population.
On average, marketing graduates from UGA take out $17,318 in student loans while working on their degree. The average monthly payment of a loan this size is about $326, assuming that the borrower is on a 10-year repayment plan.
California State University - Northridge did quite well in this year’s ranking of the most popular schools for marketing students. It came in at #10 on the list. Located in the large city of Northridge, CSUN is a public school with a very large student population.
The average amount in student loans that marketing majors at CSUN take out is $13,350.
University of Phoenix - Arizona landed the #11 spot in the 2023 rankings for the most popular marketing programs. UOPX - Arizona is a very large private for-profit school located in the large city of Phoenix.
While working on their degree, marketing majors at UOPX - Arizona accumulate an average of around $35,410 in student debt.
Read full report on Marketing at University of Phoenix - Arizona
Arizona State University - Tempe did quite well in this year’s ranking of the most popular schools for marketing students. It came in at #12 on the list. ASU - Tempe is a fairly large public school located in the city of Tempe.
On average, marketing graduates from ASU - Tempe take out $17,850 in student loans while working on their degree. The average monthly payment of a loan this size is about $459, assuming that the borrower is on a 10-year repayment plan.
Read full report on Marketing at Arizona State University - Tempe
University of Kentucky landed the #13 spot in the 2023 rankings for the most popular marketing programs. Located in the city of Lexington, UK is a public college with a fairly large student population.
On average, marketing graduates from UK take out $22,500 in student loans while working on their degree. The average monthly payment of a loan this size is about $536, assuming that the borrower is on a 10-year repayment plan.
With a ranking of #14, Temple University did quite well on this year’s most popular schools for marketing students. Located in the large city of Philadelphia, Temple is a public college with a very large student population.
On average, marketing graduates from Temple take out $23,553 in student loans while working on their degree. The average monthly payment of a loan this size is about $556, assuming that the borrower is on a 10-year repayment plan.
Texas Tech University ranked #15 on this year’s Most Popular Marketing Schools list. Texas Tech is a fairly large public school located in the city of Lubbock.
After completing their degree, marketing graduates from Texas Tech carry an average student debt load of $20,500. For students who choose a 10-year repayment plan, the average monthly student loan payment is $373.
University of South Carolina - Columbia came in at #16 in this year’s edition of the Most Popular Marketing Schools ranking. Located in the medium-sized city of Columbia, UofSC is a public college with a very large student population.
After completing their degree, marketing graduates from UofSC carry an average student debt load of $23,250. When it comes time to repay the loan, graduates who are on a 10-year repayment plan pay an average monthly payment of $438.
Read full report on Marketing at University of South Carolina - Columbia
University of Arkansas came in at #16 in this year’s edition of the Most Popular Marketing Schools ranking. Located in the small city of Fayetteville, UARK is a public college with a fairly large student population.
While working on their degree, marketing majors at UARK accumulate an average of around $20,875 in student debt. The average monthly payment of a loan this size is about $543, assuming that the borrower is on a 10-year repayment plan.
Texas State University did quite well in this year’s ranking of the most popular schools for marketing students. It came in at #18 on the list. Located in the small city of San Marcos, Texas State is a public college with a very large student population.
After completing their degree, marketing graduates from Texas State carry an average student debt load of $20,000. When it comes time to repay the loan, graduates who are on a 10-year repayment plan pay an average monthly payment of $305.
Oklahoma State University - Main Campus came in at #19 in this year’s edition of the Most Popular Marketing Schools ranking. OSU is a fairly large public school located in the town of Stillwater.
Marketing majors at OSU take out an average of $21,000 in student loans while working on their egree. For students who choose a 10-year repayment plan, the average monthly student loan payment is $457.
University of Houston came in at #20 in this year’s edition of the Most Popular Marketing Schools ranking. Located in the large city of Houston, UH is a public college with a very large student population.
The average amount in student loans that marketing majors at UH take out is $15,250. For students who choose a 10-year repayment plan, the average monthly student loan payment is $268.
Miami University - Oxford ranked #21 on this year’s Most Popular Marketing Schools list. Miami University - Oxford is a fairly large public school located in the town of Oxford.
The average amount in student loans that marketing majors at Miami University - Oxford take out is $22,000. This translates to an average monthly loan payment of $657, based on a 10-year repayment plan.
University of Wisconsin - Milwaukee came in at #22 in this year’s edition of the Most Popular Marketing Schools ranking. UWM is a very large public school located in the large city of Milwaukee.
While working on their degree, marketing majors at UWM accumulate an average of around $22,500 in student debt. This translates to an average monthly loan payment of $166, based on a 10-year repayment plan.
The University of Texas at Arlington landed the #23 spot in the 2023 rankings for the most popular marketing programs. UT Arlington is a fairly large public school located in the large city of Arlington.
On average, marketing graduates from UT Arlington take out $17,551 in student loans while working on their degree.
With a ranking of #24, Grand Valley State University did quite well on this year’s most popular schools for marketing students. GVSU is a very large public school located in the large suburb of Allendale.
While working on their degree, marketing majors at GVSU accumulate an average of around $22,530 in student debt. Assuming that a graduate chooses a 10-year repayment plan, the average monthly loan payment is $249.
Auburn University ranked #25 on this year’s Most Popular Marketing Schools list. Located in the small city of Auburn, Auburn is a public college with a very large student population.
The average amount in student loans that marketing majors at Auburn take out is $19,500. Assuming that a graduate chooses a 10-year repayment plan, the average monthly loan payment is $710.
Rest of the Top 50 Most Popular Marketing Schools
Additional Award Winners
This list represents the rest of the schools awarded a Most Popular Marketing Schools badge. Showing in this list means the school was ranked in the top 15% of the 1131 different United States marketing schools we analyzed.
Honorable Mentions
These are some additional schools worth mentioning that are also popular but just didn't quite make the cut to earn our top Most Popular Marketing Schools award.
Marketing by Region
View the Most Popular Marketing Schools for a specific region near you.
| Region |
|---|
| Southeast |
| New England |
| Rocky Mountains |
| Plains States |
| Middle Atlantic |
| Far Western US |
| Southwest |
| Other U.S. Territories |
| Great Lakes |
Majors Related to Marketing
Marketing is one of 21 different types of business programs to choose from.
Marketing Focus Areas
| Major | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 49,275 |
| Other Marketing | 1,331 |
| Digital Marketing | 677 |
| International Marketing | 482 |
| Marketing Research | 313 |
Majors Similar to Marketing
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 403,753 |
| Accounting | 93,982 |
| General Business/Commerce | 56,779 |
| Finance & Financial Management | 54,690 |
| Management Sciences & Quantitative Methods | 48,037 |
Notes and References
*These averages are for the top 25 schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
- Credit for the banner image above goes to Nick Youngson.
More about our data sources and methodologies.
Featured Schools
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