Marketing at Grand Canyon University

If you plan to study marketing, take a look at what Grand Canyon University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

Grand Canyon University is located in Phoenix, Arizona and approximately 103,427 students attend the school each year. Of the 2,302 students who graduated with a bachelor’s degree from Grand Canyon University in 2021, 201 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Grand Canyon University Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

Online Classes Are Available at Grand Canyon University

Online courses are a good option for students who need a more flexible schedule that allows them to pursue an education when and where they want. Whether you're going to school part-time or full-time, you may find distance education the right choice for you.

Are you one of the many who prefer to take online classes? Grand Canyon University offers distance education options for marketing at the following degree levels:

• Bachelor’s Degree
• Master’s Degree

Grand Canyon University Marketing Rankings

The following rankings from College Factual show how the marketing progam at Grand Canyon University compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Grand Canyon University is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	8
	34
	46
	56
	72
	72
	103
	180
	270
	340
	454
	683

In 2021, 26 students received their master’s degree in marketing from Grand Canyon University. This makes it the #34 most popular school for marketing master’s degree candidates in the country.

Earnings of Grand Canyon University Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at Grand Canyon University is $39,798. This is less than $41,682, which is the national average of all marketing majors in the nation who earn bachelor's degrees.

Marketing Student Demographics at Grand Canyon University

Take a look at the following statistics related to the make-up of the marketing majors at Grand Canyon University.

Grand Canyon University Marketing Bachelor’s Program

Of the 201 marketing students who graduated with a bachelor's degree in 2020-2021 from Grand Canyon University, about 40% were men and 60% were women.

About 57% of those who receive a bachelor's degree in marketing at Grand Canyon University are white. This is below average for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 10% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Grand Canyon University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	6
Black or African American	11
Hispanic or Latino	45
White	115
International Students	4
Other Races/Ethnicities	20

Grand Canyon University Marketing Master’s Program

The marketing program at Grand Canyon University awarded 26 master's degrees in 2020-2021. About 42% of these degrees went to men with the other 58% going to women.

In the marketing master's program at this school, racial-ethnic minorities make up 62% of degree recipients. That is 32% better than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Grand Canyon University with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	2
Black or African American	8
Hispanic or Latino	3
White	9
International Students	0
Other Races/Ethnicities	4

Grand Canyon University also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

Marketing majors may want to concentrate their studies in one of these areas. The table shows all degrees awarded in this field awarded for all degree levels at Grand Canyon University. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	227

Related Majors

• General Business/Commerce
• Hospitality Management
• Entrepreneurial Studies
• Management Sciences & Quantitative Methods
• Finance & Financial Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for AZ, the home state for Grand Canyon University.

Occupation	Jobs in AZ	Average Salary in AZ
Market Research Analysts and Marketing Specialists	12,700	$62,930
Sales Managers	10,710	$113,430
Marketing Managers	6,150	$117,700
Business Professors	1,070	$100,200
Survey Researchers	210	$53,660

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online

More about our data sources and methodologies.