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Market Research Analyst or Marketing Specialist

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What is a Market Research Analyst or Marketing Specialist?

Occupation Description Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Daily Life Of a Market Analyst

  • Direct trained survey interviewers.
  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
  • Develop and implement procedures for identifying advertising needs.
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies.
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.

What Skills Do You Need to Work as a Market Analyst?

Market Research Analysts and Marketing Specialists state the following job skills are important in their day-to-day work.

Writing: Communicating effectively in writing as appropriate for the needs of the audience.

Reading Comprehension: Understanding written sentences and paragraphs in work related documents.

Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Speaking: Talking to others to convey information effectively.

Other Market Analyst Job Titles

  • Marketing Research Coordinator
  • Marketing Forecaster
  • Market Researcher
  • Social Media Specialist
  • Marketing Researcher

Market Analyst Employment Estimates

There were about 595,400 jobs for Market Research Analyst or Marketing Specialist in 2016 (in the United States). New jobs are being produced at a rate of 23.2% which is above the national average. The Bureau of Labor Statistics predicts 138,300 new jobs for Market Research Analyst or Marketing Specialist by 2026. Due to new job openings and attrition, there will be an average of 77,100 job openings in this field each year.

Forecasted Number of Jobs for Market Research Analysts and Marketing Specialists in U.S.

The states with the most job growth for Market Analyst are Utah, Nevada, and Washington. Watch out if you plan on working in Alaska, Maryland, or Maine. These states have the worst job growth for this type of profession.

How Much Does a Market Analyst Make?

The salary for Market Research Analysts and Marketing Specialists ranges between about $34,310 and $121,080 a year.

Salary Ranges for Market Research Analysts and Marketing Specialists

Market Research Analysts and Marketing Specialists who work in Delaware, New Jersey, or New York, make the highest salaries.

How much do Market Research Analysts and Marketing Specialists make in different U.S. states?

State Annual Mean Salary
Alabama $59,980
Alaska $69,880
Arizona $62,930
Arkansas $68,050
California $78,090
Colorado $73,460
Connecticut $77,010
Delaware $82,890
District of Columbia $79,770
Florida $64,730
Georgia $67,080
Hawaii $60,030
Idaho $53,500
Illinois $61,670
Indiana $56,560
Iowa $59,270
Kansas $64,910
Kentucky $58,190
Louisiana $49,460
Maine $68,670
Maryland $67,900
Massachusetts $74,510
Michigan $67,500
Minnesota $74,300
Mississippi $45,530
Missouri $65,360
Montana $58,650
Nebraska $54,390
Nevada $59,090
New Hampshire $68,010
New Jersey $87,210
New Mexico $57,010
New York $77,230
North Carolina $69,170
North Dakota $52,870
Ohio $65,920
Oklahoma $59,600
Oregon $72,170
Pennsylvania $68,630
Rhode Island $72,180
South Carolina $60,290
South Dakota $55,430
Tennessee $60,990
Texas $78,200
Utah $57,660
Vermont $63,290
Virginia $75,050
Washington $81,890
West Virginia $45,760
Wisconsin $57,710
Wyoming $54,560

Tools & Technologies Used by Market Research Analysts and Marketing Specialists

Although they’re not necessarily needed for all jobs, the following technologies are used by many Market Research Analysts and Marketing Specialists:

  • Microsoft Excel
  • Microsoft Word
  • Microsoft Office
  • Hypertext markup language HTML
  • JavaScript
  • Microsoft PowerPoint
  • Microsoft Outlook
  • Web browser software
  • Microsoft Access
  • MySQL
  • Data entry software
  • Word processing software
  • SAP
  • Microsoft Project
  • Adobe Systems Adobe Acrobat
  • Microsoft Visio
  • Microsoft SharePoint
  • Adobe Systems Adobe Photoshop
  • Structured query language SQL
  • The MathWorks MATLAB

Becoming a Market Analyst

Learn what Market Research Analyst or Marketing Specialist education requirements there are.

Market Analyst Degree Level

How Long Does it Take to Become a Market Analyst?

Market Analyst Work Experience

Where Market Research Analysts and Marketing Specialists Are Employed

Market Analyst Sectors

Below are examples of industries where Market Research Analysts and Marketing Specialists work:

Market Analyst Industries

Those interested in being a Market Research Analyst or Marketing Specialist may also be interested in:

Career changers with experience as a Market Research Analyst or Marketing Specialist sometimes find work in one of the following fields:

References:

Image Credit: Nick Youngson via Creative Commons 3 - CC BY-SA 3.0

More about our data sources and methodologies.

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