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Market Research Analysts and Marketing Specialists in Wisconsin

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Market Research Analysts and Marketing Specialists in Wisconsin

Get the information you need to know about working as a Market Research Analyst or Marketing Specialist.

24.7% Jobs Projection
$53,810 Median Salary
1,600 Job Openings

You’re in luck! Jobs for Market Research Analysts and Marketing Specialists in Wisconsin are projected to grow and these jobs tend to pay higher than average.

  • Projected employment for Market Research Analysts and Marketing Specialists in Wisconsin is growing faster than average.

  • Market Research Analysts and Marketing Specialists in Wisconsin earn higher salaries than the typical U.S. wage earner.

How Many Market Research Analysts and Marketing Specialists Work in Wisconsin?

12,660 people worked as Market Research Analysts and Marketing Specialists in 2018 in this state.

There were 11,880 Market Research Analysts and Marketing Specialists employed in this state in 2017.

That’s growth of 780 jobs between 2017 and 2018.

Market Research Analysts and Marketing Specialists in WI Employment Trend

The typical state has 6,930 Market Research Analysts and Marketing Specialists working in it, which means Wisconsin has more Market Research Analysts and Marketing Specialists than average.

Market Research Analysts and Marketing Specialists in WI vs. the Average State

Job Projections for Wisconsin

Jobs for Market Research Analysts and Marketing Specialists in this state are growing at a rate of 24.7% which is faster than the nationwide estimated projection of 23.2%.

Job Projections for Market Research Analysts and Marketing Specialists: Nation vs. WI

Wisconsin Annual Job Openings

The BLS estimates 1,600 annual job openings, and a total of 15,110 jobs for Wisconsin Market Research Analysts and Marketing Specialists in 2026.

Nationwide, the prediction is 77,100 annual jobs and 733,700 total jobs in 2026.

What do Market Research Analysts and Marketing Specialists Make in Wisconsin?

In 2018 wages for Market Research Analysts and Marketing Specialists ranged from $32,040 to $90,190 with $53,810 being the median annual salary.

Broken down to an hourly rate, workers in this field made anywhere from $15.4 to $43.36. The median hourly rate was $25.87.

In 2017 the median pay for this field was $25.07 an hour.

The hourly rate grew by $0.80.

The median salary in Wisconsin is higher than the nationwide median salary.

Market Research Analysts and Marketing Specialists Earnings: WI vs. National Average

Top Wisconsin Metros for Market Research Analysts and Marketing Specialists

The table below shows some of the metros in this state with the most Market Research Analysts and Marketing Specialists.

Metro Number Employed Annual Median Salary
Chicago-Naperville-Elgin, IL-IN-WI 26,470 $58,370
Minneapolis-St. Paul-Bloomington, MN-WI 12,680 $70,530
Milwaukee-Waukesha-West Allis, WI 4,310 $56,760
Madison, WI 2,910 $57,770
Green Bay, WI 720 $54,240
Oshkosh-Neenah, WI 510 $52,840
Appleton, WI 410 $48,450
Wausau, WI 320 $52,500
La Crosse-Onalaska, WI-MN 300 $46,250
Eau Claire, WI 300 $45,600
Duluth, MN-WI 290 $53,920
Janesville-Beloit, WI 250 $50,020
Sheboygan, WI 230 $65,250
Racine, WI 190 $57,900
Fond du Lac, WI 90 $49,260

Top States for Market Research Analysts and Marketing Specialists Employment

View the list below to see where most Market Research Analysts and Marketing Specialists work.

State Number Employed Annual Median Salary
California 98,590 $68,770
New York 63,520 $71,460
Florida 34,950 $55,960
Illinois 30,150 $57,340
Texas 29,560 $70,730
Pennsylvania 26,750 $62,250
Ohio 24,840 $59,940
Washington 21,300 $70,890
Georgia 20,460 $61,100
Virginia 20,130 $67,440
Massachusetts 20,070 $67,920
New Jersey 19,330 $78,030
Michigan 18,980 $61,280
Colorado 18,810 $65,400
North Carolina 17,450 $62,370
Minnesota 14,850 $67,670
Arizona 12,700 $57,910
Wisconsin 12,660 $53,810
Maryland 10,500 $61,660
Missouri 9,920 $56,710

Below are the states where Market Research Analysts and Marketing Specialists get paid the most:

State Annual Median Salary
Delaware $78,590
New Jersey $78,030
New York $71,460
District of Columbia $71,380
Washington $70,890
Texas $70,730
Rhode Island $69,150
California $68,770
Massachusetts $67,920
Minnesota $67,670

What Major Will Prepare You For a Market Research Analyst or Marketing Specialist Career?

References

More about our data sources and methodologies.

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