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Specialized Sales Major

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Specialized Sales

3,029 Bachelor's Degrees Annually
220 Master's Degrees Annually
#17 in Popularity
$45,080 Median Salary

Types of Degrees Specialized Sales Majors Are Getting

The following table lists how many specialized sales, merchandising and marketing graduations there were in 2018-2019 for each degree level.

Education Level Number of Grads
Bachelor’s Degree 3,034
Associate’s Degree 1,565
Basic Certificate 959
Master’s Degree 220
Undergraduate Certificate 94
Graduate Certificate 1

What Specialized Sales Majors Need to Know

People with careers related to specialized marketing were asked what knowledge areas, skills, and abilities were important for their jobs. They weighted these areas on a scale of 1 to 5 with 5 being the highest.

Knowledge Areas for Specialized Marketing Majors

According to O*NET survey takers, a major in specialized marketing should prepare you for careers in which you will need to be knowledgeable in the following areas:

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  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

Skills for Specialized Marketing Majors

The following list of skills has been highlighted as some of the most essential for careers related to specialized marketing:

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  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Speaking - Talking to others to convey information effectively.
  • Persuasion - Persuading others to change their minds or behavior.
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
  • Social Perceptiveness - Being aware of others’ reactions and understanding why they react as they do.

Abilities for Specialized Marketing Majors

Specialized Marketing majors often go into careers where the following abilities are vital:

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  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
  • Speech Clarity - The ability to speak clearly so others can understand you.
  • Speech Recognition - The ability to identify and understand the speech of another person.
  • Written Comprehension - The ability to read and understand information and ideas presented in writing.

What Can You Do With a Specialized Sales Major?

Below is a list of occupations associated with specialized marketing:

Job Title Job Growth Rate Median Salary
First-Line Supervisors of Non-Retail Sales Workers 4.9% $73,390
First-Line Supervisors of Retail Sales Workers 3.8% $39,630
Lodging Managers 4.0% $53,390
Parts Salespersons 5.0% $30,430
Sales Agents, Financial Services 6.2% $64,120
Sales Agents, Securities and Commodities 6.2% $64,120
Sales and Related Workers 10.6% $33,220
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products 5.2% $58,510

Who Is Getting a Bachelor’s Degree in Specialized Sales?

3,034 Bachelor's Degrees Annually
86% Percent Women
32% Percent Racial-Ethnic Minorities*
This is one of the most frequently chosen business majors. It is the 17th most popular in the country with 3,029 students graduating with a bachelor’s in specialized marketing in 2019. This major is dominated by women with about 86% of recent graduates being female.

Racial-Ethnic Diversity

At the countrywide level, the racial-ethnic distribution of specialized marketing majors is as follows:

Racial-Ethnic Diversity of Specialized Marketing Students with Bachelor's Degrees
Race/Ethnicity Number of Grads
Asian 127
Black or African American 353
Hispanic or Latino 385
White 1,738
International Students 199
Other Races/Ethnicities 232

Geographic Diversity

Specialized Marketing appeals to people across the globe. About 6.6% of those with this major are international students. The most popular countries for students from outside the country are:

  • South Korea
  • China
  • Canada
  • Taiwan
  • Japan

How Much Do Specialized Sales Majors Make?

Bachelor’s Degree Starting Salary

The median early-career salary of specialized sales, merchandising and marketing students with a bachelor’s degree is $30,300 a year according to 2017-2018 data from the U.S. Department of Education. During this timeframe, most salaries fell between $27,600 (25th percentile) and $33,900 (75th percentile).

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It’s important to note that just because the people reporting these salaries have a degree in specialized marketing, it does not mean that they are working in a job related to their degree.

Salaries According to BLS

Specialized Marketing majors often go into careers where salaries can range from $40,480 to $69,480 (25th to 75th percentile). This range includes all degree levels, so the salary for a person with just a bachelor’s degree may be a little less and the one for a person with an advanced degree may be a little more.

To put that into context, according to BLS data from the first quarter of 2020, the typical high school graduate makes between $30,000 and $57,900 a year (25th through 75th percentile). The average person with a bachelor’s degree (any field) makes between $45,600 and $99,000. Advanced degree holders make the most with salaries between $55,600 and $125,400.

Median Salary for a Specialized Sales Major  ( 40480 to 69480 )
0K
250K
Median Salary for a High School Graduate  ( 30000 to 57900 )
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250K
Median Salary for a Bachelor's Degree Holder  ( 45600 to 99000 )
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250K
Median Salary for an Advanced Degree Holder  ( 55600 to 125400 )
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250K

Some degrees associated with specialized marketing may require an advanced degree, while others may not even require a bachelor’s in the field. In general, the more advanced your degree the more career options will open up to you. However, there is significant time and money that needs to be invested into your education so weigh the pros and cons.

How much schooling do you really need to compete in today’s job market? People currently working in careers related to specialized marketing have obtained the following education levels.

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Education Level Percentage of Workers
Less than a High School Diploma 11.1%
High School Diploma - or the equivalent (for example, GED) 31.8%
Post-Secondary Certificate - awarded for training completed after high school (for example, in agriculture or natural resources, computer services, personal or culinary services, engineering technologies, healthcare, construction trades, mechanic and repair technologies, or precision production) 4.9%
Some College Courses 5.6%
Associate’s Degree (or other 2-year degree) 11.9%
Bachelor’s Degree 32.9%
Post-Baccalaureate Certificate - awarded for completion of an organized program of study; designed for people who have completed a Baccalaureate degree but do not meet the requirements of academic degrees carrying the title of Master. 1.3%
Master’s Degree 1.2%
Post-Master’s Certificate - awarded for completion of an organized program of study; designed for people who have completed a Master’s degree but do not meet the requirements of academic degrees at the doctoral level. 0.1%

Online Specialized Sales Programs

In 2018-2019, 217 schools offered a specialized marketing program of some type. The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.

Degree Level Colleges Offering Programs Colleges Offering Online Classes
Certificate (Less Than 1 Year) 50 4
Certificate (1-2 years) 56 1
Certificate (2-4 Years) 0 0
Associate’s Degree 96 13
Bachelor’s Degree 5 0
Post-Baccalaureate 50 4
Master’s Degree 11 2
Post-Master’s 2 0
Doctor’s Degree (Research) 0 0
Doctor’s Degree (Professional Practice) 0 0
Doctor’s Degree (Other) 0 0

Is a Degree in Specialized Sales Worth It?

The median salary for a specialized marketing grad is $45,080 per year. This is based on the weighted average of the most common careers associated with the major.

This is 13% more than the average salary for an individual holding a high school degree. This adds up to a gain of about $103,600 after 20 years!

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You may also be interested in one of the following majors related to specialized marketing.

Major Number of Grads
Business Administration & Management 410,147
Accounting 105,123
General Business/Commerce 58,451
Finance & Financial Management 56,186
Marketing 51,241
Human Resource Management 26,823
Management Sciences & Quantitative Methods 23,738
Business Support & Assistant Services 19,483
Hospitality Management 19,042
Management Information Systems 14,747
Entrepreneurial Studies 10,427
International Business 10,181
Business/Managerial Economics 6,345
Other Business, Management & Marketing 5,834
General Sales & Marketing 5,734
Real Estate 5,700
Construction Management 3,664
Insurance 2,218
Taxation 1,783
Business/Corporate Communications 968
Telecommunications Management 71

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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