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Bachelor's Degree in Specialized Sales, Merchandising & Marketing

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Bachelor’s Degrees in Specialized Sales, Merchandising & Marketing

2,867 Yearly Graduations
$30,300 Median Salary
$29,028 Median Debt
There are 96 schools in the United States where you can get your bachelor's degree in specialized marketing. This degree is more popular with female students, and about 34% of recent graduates were from an underrepresented racial-ethnic group. Also, 6.0% of specialized marketing graduates were international students.

Education Levels of Specialized Marketing Majors

During the 2019-2020 academic year, 2,867 students earned their bachelor's degree in specialized marketing. This earns it the #17 spot on the list of the most popular bachelor's degree programs in the nation.

The following table shows the number of diplomas awarded in specialized marketing at each degree level.

Education Level Number of Grads
Bachelor’s Degree 2,867
Associate Degree 1,548
Basic Certificate 628
Master’s Degree 169
Undergraduate Certificate 105
Graduate Certificate 40

Earnings of Specialized Marketing Majors With Bachelor’s Degrees

The median salary for graduates holding a bachelor's degree in specialized marketing is $30,300. However, this can depend on a number of factors, such as where you live and the number of years experience you have. To get a better picture, earnings for this category of people can range from a low of $27,600 to a high of $33,900.


Student Debt

The median student debt for graduates holding a bachelor's degree in specialized marketing is $29,028. The school you go to and how long it takes you to graduate, among other things, can cause this number to vary. The chart below shows the range of accumulated debt loads. On the high side of the range, $42,402 is the debt load, and the debt load on the low side is $25,459.


Those students who are paying back their debt on a 10-year repayment plan have a median monthly payment of $301.

Student Diversity

More women than men pursue their bachelor's degree in specialized marketing. About 85.7% of graduates with this degree are female.

Gender Number of Grads
Men 411
Women 2,456

The racial-ethnic distribution of specialized marketing bachelor’s degree students is as follows:

Race/Ethnicity Number of Grads
Asian 106
Black or African American 383
Hispanic or Latino 393
White 1,630
International Students 173
Other Races/Ethnicities 182

There are 96 colleges that offer a bachelor’s degree in specialized marketing. Learn more about the most popular 20 below:

Specialized Marketing Concentrations

Major Annual Degrees Awarded
Fashion Merchandising 2,427
Special Products Marketing 124
Other Specialized Operations 103
Vehicle Marketing Operations 75
Hospitality Marketing Operations 64

Below are some popular majors that are similar to specialized marketing that offer bachelor’s degrees.

Major Annual Degrees Awarded
Business Administration & Management 169,868
Accounting 52,477
Finance & Financial Management 48,043
Marketing 45,007
Business & Commerce 24,866


*The racial-ethnic minority student count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the percentage of racial-ethnic minorities.

More about our data sources and methodologies.

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