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Marketing Manager

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What is a Marketing Manager?

Job Description & Duties Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

List of Marketing Manager Job Duties

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
  • Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.

Skills Needed to be a Marketing Manager

These are the skills Marketing Managers say are the most useful in their careers:

Active Learning: Understanding the implications of new information for both current and future problem-solving and decision-making.

Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Speaking: Talking to others to convey information effectively.

Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Reading Comprehension: Understanding written sentences and paragraphs in work related documents.

Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.

Types of Marketing Manager

  • Account Supervisor
  • Commercial Lines Manager
  • Media Marketing Director
  • Business Development Director
  • Sustainable Products Marketing Manager

What Kind of Marketing Manager Job Opportunities Are There?

In 2016, there was an estimated number of 218,300 jobs in the United States for Marketing Manager. New jobs are being produced at a rate of 10.1% which is above the national average. The Bureau of Labor Statistics predicts 22,100 new jobs for Marketing Manager by 2026. There will be an estimated 21,300 positions for Marketing Manager per year.

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The states with the most job growth for Marketing Manager are Washington, Utah, and Florida. Watch out if you plan on working in Wyoming, Maine, or Alaska. These states have the worst job growth for this type of profession.

How Much Does a Marketing Manager Make?

The typical yearly salary for Marketing Managers is somewhere between $69,840 and $208,000.

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Marketing Managers who work in New York, Virginia, or Colorado, make the highest salaries.

Below is a list of the median annual salaries for Marketing Managers in different U.S. states.

State Annual Mean Salary
Alabama $118,200
Alaska $101,750
Arizona $117,700
Arkansas $155,020
California $167,910
Colorado $169,630
Connecticut $154,810
Delaware $163,090
District of Columbia $165,640
Florida $119,450
Georgia $143,660
Hawaii $112,800
Idaho $105,210
Illinois $130,110
Indiana $108,750
Iowa $109,450
Kansas $142,740
Kentucky $116,140
Louisiana $97,540
Maine $99,450
Maryland $150,830
Massachusetts $143,400
Michigan $137,900
Minnesota $139,440
Mississippi $93,930
Missouri $128,810
Montana $125,860
Nebraska $101,520
Nevada $142,730
New Hampshire $141,630
New Jersey $177,330
New Mexico $100,320
New York $187,860
North Carolina $145,180
North Dakota $111,880
Ohio $133,730
Oklahoma $117,940
Oregon $116,020
Pennsylvania $154,700
Rhode Island $159,400
South Carolina $111,460
South Dakota $145,400
Tennessee $118,740
Texas $146,640
Utah $115,230
Vermont $123,910
Virginia $171,870
Washington $155,580
West Virginia $95,380
Wisconsin $125,100
Wyoming $100,000

What Tools & Technology do Marketing Managers Use?

Although they’re not necessarily needed for all jobs, the following technologies are used by many Marketing Managers:

  • Microsoft Excel
  • Microsoft Word
  • Microsoft Office
  • Hypertext markup language HTML
  • JavaScript
  • Microsoft PowerPoint
  • Microsoft Outlook
  • Web browser software
  • Python
  • Microsoft Access
  • MySQL
  • Data entry software
  • SAP
  • Microsoft Project
  • Adobe Systems Adobe Acrobat
  • Microsoft Visio
  • Microsoft SharePoint
  • Adobe Systems Adobe Photoshop
  • Structured query language SQL
  • The MathWorks MATLAB

How to Become a Marketing Manager

Education needed to be a Marketing Manager:

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How many years of work experience do I need?

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Where do Marketing Managers Work?

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The table below shows some of the most common industries where those employed in this career field work.

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Those interested in being a Marketing Manager may also be interested in:

References:

Image Credit: Nick Youngson via Creative Commons 3 - CC BY-SA 3.0

More about our data sources and methodologies.

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