What Does it Take to Be an Advertising and Promotions Manager?
Example of Advertising & Promotions Manager Job Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
List of Advertising & Promotions Manager Job Duties
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
- Confer with clients to provide marketing or technical advice.
- Represent company at trade association meetings to promote products.
- Direct and coordinate product research and development.
- Create media notices about events.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
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Qualities of an Advertising & Promotions Manager
These are the skills Advertising and Promotions Managers say are the most useful in their careers:
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Speaking: Talking to others to convey information effectively.
Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.
Reading Comprehension: Understanding written sentences and paragraphs in work related documents.
Writing: Communicating effectively in writing as appropriate for the needs of the audience.
Types of Advertising and Promotions Manager
- Brand Manager
- Advertising Director (Ad Director)
- Communications Manager
- Sales Promotion Head
- Advertising Account Manager
Job Outlook for Advertising and Promotions Managers
In the United States, there were 31,300 jobs for Advertising and Promotions Manager in 2016. New jobs are being produced at a rate of 5.4% which is above the national average. The Bureau of Labor Statistics predicts 1,700 new jobs for Advertising and Promotions Manager by 2026. The BLS estimates 3,400 yearly job openings in this field.
The states with the most job growth for Advertising & Promotions Manager are Utah, Washington, and Colorado. Watch out if you plan on working in West Virginia, Vermont, or New Mexico. These states have the worst job growth for this type of profession.
How Much Does an Advertising & Promotions Manager Make?
The typical yearly salary for Advertising and Promotions Managers is somewhere between $57,150 and $208,000.
Advertising and Promotions Managers who work in New York, Washington, or New Jersey, make the highest salaries.
How much do Advertising and Promotions Managers make in each U.S. state?
| State | Annual Mean Salary |
|---|---|
| Alabama | $110,480 |
| Alaska | $96,180 |
| Arizona | $83,700 |
| Arkansas | $120,990 |
| California | $137,630 |
| Colorado | $122,970 |
| Connecticut | $116,660 |
| Delaware | $140,380 |
| District of Columbia | $143,600 |
| Florida | $98,480 |
| Georgia | $146,390 |
| Hawaii | $108,620 |
| Idaho | $66,860 |
| Illinois | $123,390 |
| Indiana | $90,440 |
| Iowa | $113,030 |
| Kansas | $100,970 |
| Kentucky | $99,080 |
| Louisiana | $75,450 |
| Maine | $90,510 |
| Maryland | $115,010 |
| Massachusetts | $132,370 |
| Michigan | $124,670 |
| Minnesota | $133,480 |
| Mississippi | $77,770 |
| Missouri | $128,040 |
| Nebraska | $106,780 |
| Nevada | $127,720 |
| New Hampshire | $89,000 |
| New Jersey | $158,140 |
| New Mexico | $81,210 |
| New York | $174,870 |
| North Carolina | $132,250 |
| Ohio | $127,080 |
| Oklahoma | $89,600 |
| Oregon | $105,200 |
| Pennsylvania | $143,620 |
| Rhode Island | $118,380 |
| South Carolina | $109,980 |
| Tennessee | $82,270 |
| Texas | $98,960 |
| Utah | $66,970 |
| Vermont | $112,670 |
| Virginia | $121,960 |
| Washington | $148,530 |
| West Virginia | $105,150 |
| Wisconsin | $113,020 |
What Tools & Technology do Advertising and Promotions Managers Use?
Although they’re not necessarily needed for all jobs, the following technologies are used by many Advertising and Promotions Managers:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- JavaScript
- Microsoft PowerPoint
- Microsoft Outlook
- Web browser software
- Microsoft Access
- Data visualization software
- Microsoft Windows
- Adobe Systems Adobe Acrobat
- Adobe Systems Adobe Photoshop
- Database software
- Microsoft Publisher
- Adobe Systems Adobe Illustrator
- Adobe Systems Adobe InDesign
- Adobe Systems Adobe Dreamweaver
- Salesforce software
- YouTube
How do I Become an Advertising & Promotions Manager?
Learn what Advertising and Promotions Manager education requirements there are.
How many years of work experience do I need?
Where Advertising and Promotions Managers Are Employed
The table below shows some of the most common industries where those employed in this career field work.
Related Careers
Are you already one of the many Advertising and Promotions Manager in the United States? If you’re thinking about changing careers, these fields are worth exploring:
References:
Image Credit: Nick Youngson via Creative Commons 3 - CC BY-SA 3.0
More about our data sources and methodologies.
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