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International Marketing Major

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International Marketing

211 Bachelor's Degrees Annually
319 Master's Degrees Annually
#67 in Popularity
$103,330 Median Salary

Types of Degrees International Marketing Majors Are Getting

The following table lists how many international marketing graduations there were in 2018-2019 for each degree level.

Education Level Number of Grads
Master’s Degree 319
Bachelor’s Degree 211
Basic Certificate 73
Associate’s Degree 6
Graduate Certificate 6
Doctor’s Degree 3

What International Marketing Majors Need to Know

In an O*NET survey, international marketing majors were asked to rate what knowledge areas, skills, and abilities were important in their occupations. These answers were weighted on a scale of 1 to 5 with 5 being the most important.

Knowledge Areas for International Marketing Majors

According to O*NET survey takers, a major in international marketing should prepare you for careers in which you will need to be knowledgeable in the following areas:

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  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Skills for International Marketing Majors

international marketing majors are found most commonly in careers in which the following skills are important:

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  • Speaking - Talking to others to convey information effectively.
  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.

Abilities for International Marketing Majors

A major in international marketing will prepare for your careers in which the following abilities are important:

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  • Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
  • Written Comprehension - The ability to read and understand information and ideas presented in writing.
  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Written Expression - The ability to communicate information and ideas in writing so others will understand.
  • Speech Clarity - The ability to speak clearly so others can understand you.

What Can You Do With a International Marketing Major?

People with a international marketing degree often go into the following careers:

Job Title Job Growth Rate Median Salary
Market Research Analysts and Marketing Specialists 23.2% $63,120
Marketing Managers 10.1% $134,290

Who Is Getting a Bachelor’s Degree in International Marketing?

211 Bachelor's Degrees Annually
76% Percent Women
36% Percent Racial-Ethnic Minorities*
This major is dominated by women with about 76% of recent graduates being female.

Racial-Ethnic Diversity

At the countrywide level, the racial-ethnic distribution of international marketing majors is as follows:

Racial-Ethnic Diversity of International Marketing Students with Bachelor's Degrees
Race/Ethnicity Number of Grads
Asian 19
Black or African American 15
Hispanic or Latino 31
White 93
International Students 42
Other Races/Ethnicities 11

Geographic Diversity

International Marketing appeals to people across the globe. About 19.9% of those with this major are international students.

How Much Do International Marketing Majors Make?

Salaries According to BLS

Average salaries range from $70,960 to $147,240 (25th to 75th percentile) for careers related to international marketing. This range includes all degree levels, so you may expect those with a more advanced degree to make more while those with less advanced degrees will typically make less.

To put that into context, according to BLS data from the first quarter of 2020, the typical high school graduate makes between $30,000 and $57,900 a year (25th through 75th percentile). The average person with a bachelor’s degree (any field) makes between $45,600 and $99,000. Advanced degree holders make the most with salaries between $55,600 and $125,400.

Median Salary for an International Marketing Major  ( 70960 to 147240 )
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250K
Median Salary for a High School Graduate  ( 30000 to 57900 )
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250K
Median Salary for a Bachelor's Degree Holder  ( 45600 to 99000 )
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250K
Median Salary for an Advanced Degree Holder  ( 55600 to 125400 )
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250K

Some careers associated with international marketing require an advanced degree while some may not even require a bachelor’s. In general, the more advanced your degree the more career options will open up to you. However, there is significant time and money that needs to be invested into your education so weigh the pros and cons.

Find out what the typical degree level is for international marketing careers below.

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Education Level Percentage of Workers
High School Diploma - or the equivalent (for example, GED) 1.4%
Some College Courses 1.1%
Associate’s Degree (or other 2-year degree) 1.2%
Bachelor’s Degree 23.6%
Post-Baccalaureate Certificate - awarded for completion of an organized program of study; designed for people who have completed a Baccalaureate degree but do not meet the requirements of academic degrees carrying the title of Master. 0.2%
Master’s Degree 17.1%
Post-Master’s Certificate - awarded for completion of an organized program of study; designed for people who have completed a Master’s degree but do not meet the requirements of academic degrees at the doctoral level. 0.1%
First Professional Degree - awarded for completion of a program that: requires at least 2 years of college work before entrance into the program, includes a total of at least 6 academic years of work to complete, and provides all remaining academic requirements to begin practice in a profession. 4.3%
Doctoral Degree 27.4%

Online International Marketing Programs

In 2018-2019, 22 schools offered a international marketing program of some type. The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.

Degree Level Colleges Offering Programs Colleges Offering Online Classes
Certificate (Less Than 1 Year) 3 0
Certificate (1-2 years) 1 0
Certificate (2-4 Years) 0 0
Associate’s Degree 3 0
Bachelor’s Degree 2 1
Post-Baccalaureate 3 0
Master’s Degree 8 3
Post-Master’s 0 0
Doctor’s Degree (Research) 1 0
Doctor’s Degree (Professional Practice) 0 0
Doctor’s Degree (Other) 0 0

Is a Degree in International Marketing Worth It?

The median salary for a international marketing grad is $103,330 per year. This is based on the weighted average of the most common careers associated with the major.

This is 159% more than the average salary for an individual holding a high school degree. This adds up to a gain of about $1,268,600 after 20 years!

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You may also be interested in one of the following majors related to international marketing.

Major Number of Grads
Marketing/Marketing Management, General 49,088
Other Marketing 1,328
Marketing Research 207

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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