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International Marketing

Types of Degrees International Marketing Majors Are Earning

People majoring in International Marketing can earn degrees at several award levels.

Award Level	Graduates
Certificate	4
Associate’s Degree	4
Bachelor’s Degree	101
Master’s Degree	378

What International Marketing Majors Need to Know

Studies in International Marketing emphasize a specific mix of knowledge, skills, and abilities — derived from O*NET surveys of workers in occupations that International Marketing graduates commonly enter.

Knowledge Areas

This major prepares you for careers needing International Marketing emphasizes the following knowledge areas:

• English Language — Importance 4.4 / 5; level 5.2 / 7.
• Sales and Marketing — Importance 4.1 / 5; level 5.2 / 7.
• Customer and Personal Service — Importance 3.9 / 5; level 5.0 / 7.
• Mathematics — Importance 3.8 / 5; level 4.9 / 7.
• Administration and Management — Importance 3.7 / 5; level 4.5 / 7.

^{Importance is rated 1–5; level is 1–7. Source: ONET Online — weighted across related occupations.*}

Skills

The skill set developed in a International Marketing program reflects the day-to-day work of related occupations:

• Reading Comprehension — Importance 4.0 / 5; level 4.5 / 7.
• Critical Thinking — Importance 3.9 / 5; level 4.1 / 7.
• Speaking — Importance 3.9 / 5; level 4.1 / 7.
• Active Listening — Importance 3.9 / 5; level 4.0 / 7.
• Complex Problem Solving — Importance 3.8 / 5; level 3.8 / 7.

Abilities

Abilities most relevant to International Marketing careers — again drawn from O*NET surveys of related occupations:

• Oral Expression — Importance 4.1 / 5; level 4.5 / 7.
• Written Comprehension — Importance 4.0 / 5; level 4.4 / 7.
• Oral Comprehension — Importance 4 / 5; level 4.5 / 7.
• Written Expression — Importance 4.0 / 5; level 4.4 / 7.
• Inductive Reasoning — Importance 4.0 / 5; level 4.1 / 7.

Common Job Activities

Day-to-day, International Marketing graduates report doing:

Activity	Frequency / Importance
Getting Information	4.6 / 7
Working with Computers	4.5 / 7
Analyzing Data or Information	4.4 / 7
Making Decisions and Solving Problems	4.4 / 7
Interpreting the Meaning of Information for Others	4.3 / 7
Communicating with Supervisors, Peers, or Subordinates	4.2 / 7
Organizing, Planning, and Prioritizing Work	4.2 / 7
Establishing and Maintaining Interpersonal Relationships	4.2 / 7
Processing Information	4.2 / 7
Thinking Creatively	4.2 / 7

Technology Skills Used on the Job

Most frequently-cited tools used by International Marketing professionals:

Tool / Software	Category	In-Demand
Hypertext markup language HTML	Web platform development software	✓
Microsoft PowerPoint	Presentation software	✓
Microsoft Excel	Spreadsheet software	✓
Web browser software	Internet browser software	—
Microsoft Word	Word processing software	—
Microsoft Office software	Office suite software	✓
Microsoft Outlook	Electronic mail software	✓
Adobe Dreamweaver	Web page creation and editing software	—
HubSpot software	Sales and marketing software	—
JavaScript	Web platform development software	✓
Microsoft Dynamics	Enterprise resource planning ERP software	—
Microsoft Visio	Process mapping and design software	—

^{Source: ONET Online technology skills, weighted across related occupations.*}

Sample Job Titles

Real job postings for International Marketing graduates include:

• Marketing Specialist
• Social Media Specialist
• Technical Marketing Specialist
• Marketing Consultant
• International Trade Specialist
• Market Research Consultant
• Marketing Associate
• Marketing Representative
• Business Development Associate
• Marketing Analyst
• Business Development Specialist
• Marketer
• Technical Marketing Consultant
• Government Business Development Specialist
• Demographic Analyst

Education Typically Required

Across the occupations open to International Marketing graduates, the typical level of education actually held by current workers is distributed as:

Education Level	Share of Workers
Bachelor’s degree	48.2%
Master’s degree	27.5%
Doctoral degree	9.7%
Associate’s degree (or other 2-year)	3.9%
Some college courses	3.2%
First professional degree	2.4%
Post-baccalaureate certificate	2.2%
High school diploma or equivalent	1.4%
Postsecondary certificate	1.3%

^{Source: ONET Online education / training / experience requirements.*}

Who Is Earning a Degree in International Marketing?

Gender Distribution

This field skews predominantly female, with women earning 63.9% of International Marketing degrees.

Gender	Graduates	Share
Women	311	63.9%
Men	176	36.1%

Racial-Ethnic Diversity

At the national level, the racial-ethnic distribution of International Marketing graduates is as follows:

Race / Ethnicity	Graduates	Share
White	58	11.9%
Asian	31	6.4%
Hispanic or Latino	102	20.9%
Black or African American	18	3.7%
Two or More Races	4	0.8%
Race Unknown	13	2.7%
International Students	261	53.6%

^{See minority definition below.}

How Much Do International Marketing Graduates Earn?

The U.S. Department of Education tracks median earnings of International Marketing graduates 1, 4, and 5 years after completion. Earnings tend to climb steadily as graduates gain experience and move into mid-career roles.

Years Out	Median Earnings
1 year	$47,976
4 years	$58,749
5 years	$68,122

By year 5 out, median earnings rise to $68,122 — roughly 42% above the 1-year mark.

^{Source: U.S. Department of Education College Scorecard, field-of-study earnings tracker.}

Online International Marketing Programs

Online study is tracked by IPEDS for International Marketing. The table below shows how many graduates earned at least some of their coursework online (Distance-Ed Available) versus completing the entire program online (Distance-Ed Only).

Award Level	Distance-Ed Available	Distance-Ed Only
Master’s	2	2

^{Distance-Ed Only = degrees completed entirely online; Distance-Ed Available = degrees including at least some online coursework. Source: IPEDS Completions by Distance Education status.}

Is a Degree in International Marketing Worth It?

On the earnings side, the federal earnings tracker, International Marketing graduates earn a median of $58,749 four years after completion — roughly 55% above the national median for workers with only a high school diploma (~$38,000).

^{ROI estimate compares the program’s 4-yr median earnings against the 2023 BLS CPS median earnings for high-school-only workers. Source: U.S. Department of Education College Scorecard + BLS Current Population Survey.}

Related Programs

You may also be interested in these closely related fields of study:

Program	Annual Degrees Awarded
Accounting	58,956
Marketing	53,750
Marketing/Marketing Management, General	50,466
Accounting and Finance	3,502
Actuarial Science	1,363
Digital Marketing	1,303
Marketing, Other	1,294
Accounting and Business/Management	1,270
Marketing Research	200
Apparel and Accessories Marketing Operations	77
Hospitality and Recreation Marketing Operations	53

References

The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students and international students. This number is then divided by the total number of students to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics (IPEDS)
• O*NET Online
• U.S. Bureau of Labor Statistics
• U.S. Department of Education College Scorecard

More about our data sources and methodologies.