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Marketing/Marketing Management

Types of Degrees Marketing/Marketing Management Majors Are Earning

People majoring in Marketing/Marketing Management can earn degrees at several award levels.

Award Level	Graduates
Certificate	364
Associate’s Degree	1,781
Bachelor’s Degree	43,860
Master’s Degree	4,427
Doctor’s Degree	26

What Marketing/Marketing Management Majors Need to Know

Programs in Marketing/Marketing Management develop a specific mix of knowledge, skills, and abilities — derived from O*NET surveys of workers in occupations that Marketing/Marketing Management graduates commonly enter.

Knowledge Areas

Coursework in Marketing/Marketing Management emphasizes the following knowledge areas:

• English Language — Importance 4.3 / 5; level 4.9 / 7.
• Sales and Marketing — Importance 4.2 / 5; level 5.2 / 7.
• Customer and Personal Service — Importance 4.1 / 5; level 5.2 / 7.
• Administration and Management — Importance 3.9 / 5; level 4.5 / 7.
• Communications and Media — Importance 3.6 / 5; level 4.1 / 7.

^{Importance is rated 1–5; level is 1–7. Source: ONET Online — weighted across related occupations.*}

Skills

Skills developed in a Marketing/Marketing Management program reflects the day-to-day work of related occupations:

• Speaking — Importance 4.0 / 5; level 4.1 / 7.
• Critical Thinking — Importance 4.0 / 5; level 4.0 / 7.
• Active Listening — Importance 4.0 / 5; level 4.1 / 7.
• Reading Comprehension — Importance 3.9 / 5; level 4.3 / 7.
• Writing — Importance 3.8 / 5; level 4.1 / 7.

Abilities

Abilities most relevant to Marketing/Marketing Management careers — again drawn from O*NET surveys of related occupations:

• Oral Expression — Importance 4.1 / 5; level 4.4 / 7.
• Oral Comprehension — Importance 4.0 / 5; level 4.4 / 7.
• Written Comprehension — Importance 4.0 / 5; level 4.2 / 7.
• Written Expression — Importance 3.9 / 5; level 4.3 / 7.
• Deductive Reasoning — Importance 3.9 / 5; level 4.3 / 7.

Common Job Activities

Day-to-day, Marketing/Marketing Management graduates report doing:

Activity	Frequency / Importance
Getting Information	4.5 / 7
Working with Computers	4.5 / 7
Establishing and Maintaining Interpersonal Relationships	4.3 / 7
Communicating with Supervisors, Peers, or Subordinates	4.3 / 7
Making Decisions and Solving Problems	4.2 / 7
Communicating with People Outside the Organization	4.2 / 7
Organizing, Planning, and Prioritizing Work	4.2 / 7
Thinking Creatively	4.1 / 7
Updating and Using Relevant Knowledge	4.1 / 7
Analyzing Data or Information	4.0 / 7

Technology Skills Used on the Job

Most frequently-cited tools used by Marketing/Marketing Management professionals:

Tool / Software	Category	In-Demand
Microsoft Outlook	Electronic mail software	✓
Microsoft Office software	Office suite software	✓
Web browser software	Internet browser software	—
Microsoft Excel	Spreadsheet software	✓
Microsoft Word	Word processing software	✓
Microsoft PowerPoint	Presentation software	✓
Facebook	Web page creation and editing software	—
Hypertext markup language HTML	Web platform development software	✓
Salesforce software	Customer relationship management CRM software	✓
Microsoft Publisher	Desktop publishing software	—
Marketo Marketing Automation	Sales and marketing software	—
YouTube	Video creation and editing software	—

^{Source: ONET Online technology skills, weighted across related occupations.*}

Sample Job Titles

Real job postings for Marketing/Marketing Management graduates include:

• Marketing Consultant
• Marketing Specialist
• Technical Marketing Specialist
• Social Media Specialist
• Account Manager
• Campaign Manager
• Account Supervisor
• Government Business Development Specialist
• Business Development Analyst
• Marketing Researcher
• Trade Analyst
• Technical Marketing Consultant
• Advertising Analyst
• Digital Marketing Specialist
• Market Research Specialist

Education Typically Required

Across the occupations open to Marketing/Marketing Management graduates, the typical level of education actually held by current workers is distributed as:

Education Level	Share of Workers
Bachelor’s degree	59.0%
Master’s degree	17.9%
Some college courses	6.6%
Doctoral degree	5.2%
Associate’s degree (or other 2-year)	4.1%
High school diploma or equivalent	2.2%
Post-baccalaureate certificate	2.2%
First professional degree	1.3%
Less than a high school diploma	0.9%
Postsecondary certificate	0.7%

^{Source: ONET Online education / training / experience requirements.*}

Who Is Earning a Degree in Marketing/Marketing Management?

Gender Distribution

This field has a relatively balanced gender distribution: 58.3% women and 41.7% men among Marketing/Marketing Management graduates.

Gender	Graduates	Share
Women	29,444	58.3%
Men	21,022	41.7%

Racial-Ethnic Diversity

At the national level, the racial-ethnic distribution of Marketing/Marketing Management graduates is as follows:

Race / Ethnicity	Graduates	Share
White	31,105	61.6%
Asian	2,588	5.1%
Hispanic or Latino	7,574	15.0%
Black or African American	3,555	7.0%
American Indian / Alaska Native	142	0.3%
Native Hawaiian / Pacific Islander	69	0.1%
Two or More Races	1,929	3.8%
Race Unknown	1,430	2.8%
International Students	2,074	4.1%

^{See minority definition below.}

How Much Do Marketing/Marketing Management Graduates Earn?

College Scorecard reports median earnings of Marketing/Marketing Management graduates 1, 4, and 5 years after completion. These numbers tend to grow steadily as graduates gain experience and move into mid-career roles.

Years Out	Median Earnings
1 year	$47,976
4 years	$58,749
5 years	$68,122

By year 5 out, median earnings rise to $68,122 — roughly 42% above the 1-year mark.

^{Source: U.S. Department of Education College Scorecard, field-of-study earnings tracker.}

Online Marketing/Marketing Management Programs

Fully online options is reported by IPEDS for Marketing/Marketing Management. The table below shows how many graduates earned at least some of their coursework online (Distance-Ed Available) versus completing the entire program online (Distance-Ed Only).

Award Level	Distance-Ed Available	Distance-Ed Only
Associate’s	68	18
Bachelor’s	108	112
Master’s	46	27
Doctoral (Research)	1	0

^{Distance-Ed Only = degrees completed entirely online; Distance-Ed Available = degrees including at least some online coursework. Source: IPEDS Completions by Distance Education status.}

Is a Degree in Marketing/Marketing Management Worth It?

Strictly by the federal earnings tracker, Marketing/Marketing Management graduates earn a median of $58,749 four years after completion — roughly 55% above the national median for workers with only a high school diploma (~$38,000).

^{ROI estimate compares the program’s 4-yr median earnings against the 2023 BLS CPS median earnings for high-school-only workers. Source: U.S. Department of Education College Scorecard + BLS Current Population Survey.}

Related Programs

You may also be interested in these closely related fields of study:

Program	Annual Degrees Awarded
Business Administration and Management, General	336,590
Business/Commerce, General	57,976
Marketing	53,750
Non-Profit/Public/Organizational Management	2,454
Digital Marketing	1,303
Marketing, Other	1,294
International Marketing	487
Marketing Research	200
Hospitality and Recreation Marketing Operations	53
Grantsmanship	13

References

The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students and international students. This number is then divided by the total number of students to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics (IPEDS)
• O*NET Online
• U.S. Bureau of Labor Statistics
• U.S. Department of Education College Scorecard

More about our data sources and methodologies.