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Marketing/Marketing Management Major

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Marketing/Marketing Management

43,198 Bachelor's Degrees Annually
2,129 Master's Degrees Annually
#4 in Popularity
$133,090 Median Salary

Types of Degrees Marketing/Marketing Management Majors Are Getting

The following table lists how many marketing/marketing management, general graduations there were in 2019-2020 for each degree level.

Education Level Number of Grads
Bachelor’s Degree 43,965
Master’s Degree 2,267
Associate Degree 1,576
Basic Certificate 1,154
Graduate Certificate 502
Undergraduate Certificate 454
Doctor’s Degree 14

What Marketing/Marketing Management Majors Need to Know

In an O*NET survey, marketing management majors were asked to rate what knowledge areas, skills, and abilities were important in their occupations. These answers were weighted on a scale of 1 to 5 with 5 being the most important.

Knowledge Areas for Marketing Management Majors

Marketing Management majors often go into careers in which the following knowledge areas are important:

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  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Skills for Marketing Management Majors

A major in marketing management prepares you for careers in which the following skill-sets are crucial:

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  • Speaking - Talking to others to convey information effectively.
  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
  • Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.

Abilities for Marketing Management Majors

Marketing Management majors often go into careers where the following abilities are vital:

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  • Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
  • Written Comprehension - The ability to read and understand information and ideas presented in writing.
  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Written Expression - The ability to communicate information and ideas in writing so others will understand.
  • Speech Clarity - The ability to speak clearly so others can understand you.

What Can You Do With a Marketing/Marketing Management Major?

People with a marketing management degree often go into the following careers:

Job Title Job Growth Rate Median Salary
Advertising and Promotions Managers 5.4% $117,130
Green Marketers 5.4% $117,130
Market Research Analysts and Marketing Specialists 23.2% $63,120
Marketing Managers 10.1% $134,290
Sales Managers 7.5% $124,220

Who Is Getting a Bachelor’s Degree in Marketing/Marketing Management?

43,965 Bachelor's Degrees Annually
53% Percent Women
27% Percent Racial-Ethnic Minorities*
According to recent stats this major attracts about equal numbers of men and women. Roughly 53% of the graduates are women, and 47% are men.

Racial-Ethnic Diversity

At the countrywide level, the racial-ethnic distribution of marketing management majors is as follows:

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Race/Ethnicity Number of Grads
Asian 2,018
Black or African American 2,671
Hispanic or Latino 5,375
White 29,139
International Students 2,183
Other Races/Ethnicities 2,579

Geographic Diversity

Students from other countries are interested in Marketing Management, too. About 5.0% of those with this major are international students.

How Much Do Marketing/Marketing Management Majors Make?

Salaries According to BLS

Average salaries range from $103,330 to $140,320 (25th to 75th percentile) for careers related to marketing management. This range includes all degree levels, so you may expect those with a more advanced degree to make more while those with less advanced degrees will typically make less.

To put that into context, according to BLS data from the first quarter of 2020, the typical high school graduate makes between $30,000 and $57,900 a year (25th through 75th percentile). The average person with a bachelor’s degree (any field) makes between $45,600 and $99,000. Advanced degree holders make the most with salaries between $55,600 and $125,400.

Median Salary for a Marketing/Marketing Management Major  ( 103330 to 140320 )
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250K
Median Salary for a High School Graduate  ( 30000 to 57900 )
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250K
Median Salary for a Bachelor's Degree Holder  ( 45600 to 99000 )
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250K
Median Salary for an Advanced Degree Holder  ( 55600 to 125400 )
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250K

Some degrees associated with marketing management may require an advanced degree, while others may not even require a bachelor’s in the field. Whatever the case may be, pursuing more education usually means that more career options will be available to you.

How much schooling do you really need to compete in today’s job market? People currently working in careers related to marketing management have obtained the following education levels.

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Education Level Percentage of Workers
Less than a High School Diploma 1.1%
High School Diploma - or the equivalent (for example, GED) 2.7%
Some College Courses 2.8%
Associate’s Degree (or other 2-year degree) 4.3%
Bachelor’s Degree 36.9%
Post-Baccalaureate Certificate - awarded for completion of an organized program of study; designed for people who have completed a Baccalaureate degree but do not meet the requirements of academic degrees carrying the title of Master. 2.0%
Master’s Degree 13.7%
Post-Master’s Certificate - awarded for completion of an organized program of study; designed for people who have completed a Master’s degree but do not meet the requirements of academic degrees at the doctoral level. 0.1%
First Professional Degree - awarded for completion of a program that: requires at least 2 years of college work before entrance into the program, includes a total of at least 6 academic years of work to complete, and provides all remaining academic requirements to begin practice in a profession. 2.8%
Doctoral Degree 18.0%

Online Marketing/Marketing Management Programs

In 2019-2020, 1,056 schools offered a marketing management program of some type. The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.

Degree Level Colleges Offering Programs Colleges Offering Online Classes
Certificate (Less Than 1 Year) 0 0
Certificate (1-2 years) 99 21
Certificate (2-4 Years) 2 0
Associate’s Degree 228 58
Bachelor’s Degree 53 17
Post-Baccalaureate 0 0
Master’s Degree 120 30
Post-Master’s 14 0
Doctor’s Degree (Research) 13 1
Doctor’s Degree (Professional Practice) 0 0
Doctor’s Degree (Other) 0 0

Is a Degree in Marketing/Marketing Management Worth It?

The median salary for a marketing management grad is $133,090 per year. This is based on the weighted average of the most common careers associated with the major.

This is 234% more than the average salary for an individual holding a high school degree. This adds up to a gain of about $1,863,800 after 20 years!

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You may also be interested in one of the following majors related to marketing management.

Major Number of Grads
Other Marketing 1,267
International Marketing 592
Marketing Research 257
Digital Marketing 214

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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