What Does it Take to Be a Green Marketer?
Position Description Create and implement methods to market green products and services.
Green Marketer Responsibilities
- Revise existing marketing plans or campaigns for green products, technologies, or services.
- Attend or participate in conferences, community events, and promotional events related to green products or technologies.
- Conduct research on consumer opinions and buying habits, and identify target audiences for green products, services, or technologies.
- Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of green products and technologies.
- Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
- Analyze green product marketing or sales trends to forecast future conditions.
Types of Green Marketer Jobs
- Marketing Specialist
- Environmental Marketing Representative
- Green Marketer
- Green Marketing Analyst
- Marketing Communications Specialist
What Kind of Green Marketer Job Opportunities Are There?
In the United States, there were 31,300 jobs for Green Marketer in 2016. New jobs are being produced at a rate of 5.4% which is above the national average. The Bureau of Labor Statistics predicts 1,700 new jobs for Green Marketer by 2026. There will be an estimated 3,400 positions for Green Marketer per year.
The states with the most job growth for Green Marketer are Utah, Washington, and Colorado. Watch out if you plan on working in West Virginia, Vermont, or New Mexico. These states have the worst job growth for this type of profession.
Salary for a Green Marketer
The average yearly salary of a Green Marketer ranges between $57,150 and $208,000.
Green Marketers who work in New York, Washington, or New Jersey, make the highest salaries.
Below is a list of the median annual salaries for Green Marketers in different U.S. states.
|State||Annual Mean Salary|
|District of Columbia||$143,600|
What Tools do Green Marketers Use?
Although they’re not necessarily needed for all jobs, the following technologies are used by many Green Marketers:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- Hypertext markup language HTML
- Microsoft PowerPoint
- Microsoft Outlook
- Web browser software
- Microsoft Access
- Email software
- Microsoft Project
- Adobe Systems Adobe Acrobat
- Microsoft SharePoint
- Adobe Systems Adobe Photoshop
- Microsoft Publisher
- Adobe Systems Adobe Illustrator
- Extensible markup language XML
- Microsoft SQL Server
Where do Green Marketers Work?
Below are examples of industries where Green Marketers work:
More about our data sources and methodologies.