Bachelor’s Degrees in Marketing/Marketing Management, General
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Education Levels of Marketing Management Majors
In 2020-2021, 43,894 earned their bachelor's degree in marketing management. This earns it the #4 spot on the list of the most popular bachelor's degree programs in the nation.
The following table shows the number of diplomas awarded in marketing management at each degree level.
| Education Level | Number of Grads |
|---|---|
| Bachelor’s Degree | 43,894 |
| Master’s Degree | 2,560 |
| Associate Degree | 1,622 |
| Basic Certificate | 1,189 |
| Graduate Certificate | 595 |
| Undergraduate Certificate | 389 |
| Doctor’s Degree | 26 |
Earnings of Marketing Management Majors With Bachelor’s Degrees
At this time, we do not have the data to estimate the median earnings for this class of people.
Student Debt
We do not have the data to estimate the median debt for this class of people.
Student Diversity
More women than men pursue their bachelor's degree in marketing management. About 54.0% of graduates with this degree are female.
| Gender | Number of Grads |
|---|---|
| Men | 20,197 |
| Women | 23,697 |
The racial-ethnic distribution of marketing management bachelor’s degree students is as follows:
| Race/Ethnicity | Number of Grads |
|---|---|
| Asian | 2,126 |
| Black or African American | 2,707 |
| Hispanic or Latino | 5,879 |
| White | 28,503 |
| International Students | 1,972 |
| Other Races/Ethnicities | 2,707 |
Most Popular Marketing Management Programs for Bachelor’s Degrees
There are 791 colleges that offer a bachelor’s degree in marketing management. Learn more about the most popular 20 below:
Western Governors University tops the list of the most popular school in the U.S. for marketing management majors who are seeking their bachelor's degree. Each year, around 147,800 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $7,162 per year, while in-state graduate students, on average, pay $7,500 per year. During the 2020-2021 academic year, 673 people received their bachelor's degree in marketing management from WGU. Of these students, 56% were women and 22% were members of underrepresented racial-ethnic groups.
The University of Alabama comes in at #2 on our list of the most popular colleges offering bachelor's degrees in marketing management. Each year, around 37,800 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $10,780 per year, while in-state graduate students, on average, pay $10,780 per year. The marketing management program at The University of Alabama awarded 605 bachelor's degrees during the 2020-2021 school year. Of these students, 58% were women and 15% were members of underrepresented racial-ethnic groups.
Florida International University is the 3rd most popular school in the nation for students seeking a bachelor's degree in marketing management. Roughly 58,800 attend the school each year. The average in-state tuition for full-time undergraduates is $4,721 per year, while in-state graduate students, on average, pay $8,912 per year. The marketing management program at Florida International University awarded 571 bachelor's degrees during the 2020-2021 school year. About 59% of this group were women, and 79% were students from an underrepresented racial-ethnic group.
Florida State University is the 4th most popular school in the nation for students seeking a bachelor's degree in marketing management. Roughly 43,500 attend the school each year. The average in-state tuition for full-time undergraduates is $4,640 per year, while in-state graduate students, on average, pay $9,684 per year. The marketing management program at Florida State University awarded 520 bachelor's degrees during the 2020-2021 school year. Of these students, 62% were women and 29% were members of underrepresented racial-ethnic groups.
University of Cincinnati - Main Campus is the 5th most popular school in the nation for students seeking a bachelor's degree in marketing management. Roughly 40,800 attend the school each year. The average in-state tuition for full-time undergraduates is $10,099 per year, while in-state graduate students, on average, pay $13,224 per year. For the 2020-2021 academic year, 442 bachelor's degrees were handed out to marketing management majors at UC. Of these students, 53% were women and 12% were members of underrepresented racial-ethnic groups.
The 6th most popular school in the country for marketing management majors who are seeking their bachelor's degree is Ohio State University - Main Campus. Roughly 61,300 attend the school each year. The average in-state tuition for full-time undergraduates is $11,018 per year, while in-state graduate students, on average, pay $11,560 per year. The marketing management program at Ohio State University - Main Campus awarded 427 bachelor's degrees during the 2020-2021 school year. Of these students, 56% were women and 14% were members of underrepresented racial-ethnic groups.
The 7th most popular school in the country for marketing management majors who are seeking their bachelor's degree is University of South Florida - Main Campus. Roughly 50,600 attend the school each year. The average in-state tuition for full-time undergraduates is $4,559 per year, while in-state graduate students, on average, pay $8,350 per year. During the 2020-2021 academic year, 408 people received their bachelor's degree in marketing management from USF Tampa. About 48% of this group were women, and 33% were students from an underrepresented racial-ethnic group.
California State University - Northridge comes in at #8 on our list of the most popular colleges offering bachelor's degrees in marketing management. Each year, around 40,300 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $5,742 per year, while in-state graduate students, on average, pay $7,176 per year. The marketing management program at California State University - Northridge awarded 406 bachelor's degrees during the 2020-2021 school year. Around 58% of these students were from an underrepresented racial-ethnic group, and 49% were women.
The 9th most popular school in the country for marketing management majors who are seeking their bachelor's degree is University of Georgia. Each year, around 39,100 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $9,790 per year, while in-state graduate students, on average, pay $8,878 per year. The marketing management program at University of Georgia awarded 395 bachelor's degrees during the 2020-2021 school year. Around 23% of these students were from an underrepresented racial-ethnic group, and 68% were women.
Pennsylvania State University - University Park is the 10th most popular school in the nation for students seeking a bachelor's degree in marketing management. Roughly 89,800 attend the school each year. The average in-state tuition for full-time undergraduates is $15,400 per year, while in-state graduate students, on average, pay $23,189 per year. During the 2020-2021 academic year, 383 people received their bachelor's degree in marketing management from Penn State University Park. Of these students, 61% were women and 20% were members of underrepresented racial-ethnic groups.
University of Kentucky is the 11th most popular school in the nation for students seeking a bachelor's degree in marketing management. Roughly 29,900 attend the school each year. The average in-state tuition for full-time undergraduates is $11,247 per year, while in-state graduate students, on average, pay $12,311 per year. The marketing management program at University of Kentucky awarded 343 bachelor's degrees during the 2020-2021 school year. About 59% of this group were women, and 12% were students from an underrepresented racial-ethnic group.
University of Arkansas is the 12th most popular school in the nation for students seeking a bachelor's degree in marketing management. Roughly 27,500 attend the school each year. The average in-state tuition for full-time undergraduates is $7,666 per year, while in-state graduate students, on average, pay $7,875 per year. The marketing management program at University of Arkansas awarded 335 bachelor's degrees during the 2020-2021 school year. Around 16% of these students were from an underrepresented racial-ethnic group, and 60% were women.
University of South Carolina - Columbia is the 12th most popular school in the nation for students seeking a bachelor's degree in marketing management. Each year, around 35,400 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $12,288 per year, while in-state graduate students, on average, pay $13,734 per year. The marketing management program at University of South Carolina - Columbia awarded 335 bachelor's degrees during the 2020-2021 school year. Around 14% of these students were from an underrepresented racial-ethnic group, and 63% were women.
Temple University is the 14th most popular school in the nation for students seeking a bachelor's degree in marketing management. Each year, around 37,200 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $16,488 per year, while in-state graduate students, on average, pay $17,388 per year. For the 2020-2021 academic year, 329 bachelor's degrees were handed out to marketing management majors at Temple. Of these students, 50% were women and 29% were members of underrepresented racial-ethnic groups.
Oklahoma State University - Main Campus is the 15th most popular school in the nation for students seeking a bachelor's degree in marketing management. Each year, around 24,500 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $5,417 per year, while in-state graduate students, on average, pay $5,611 per year. During the 2020-2021 academic year, 321 people received their bachelor's degree in marketing management from OSU. About 46% of this group were women, and 23% were students from an underrepresented racial-ethnic group.
The 15th most popular school in the country for marketing management majors who are seeking their bachelor's degree is Texas State University. Each year, around 37,800 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $8,606 per year, while in-state graduate students, on average, pay $7,147 per year. For the 2020-2021 academic year, 321 bachelor's degrees were handed out to marketing management majors at Texas State. Around 46% of these students were from an underrepresented racial-ethnic group, and 50% were women.
Arizona State University - Tempe is the 17th most popular school in the nation for students seeking a bachelor's degree in marketing management. Each year, around 74,700 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $10,710 per year, while in-state graduate students, on average, pay $11,720 per year. For the 2020-2021 academic year, 310 bachelor's degrees were handed out to marketing management majors at ASU - Tempe. Of these students, 59% were women and 31% were members of underrepresented racial-ethnic groups.
The 18th most popular school in the country for marketing management majors who are seeking their bachelor's degree is Miami University - Oxford. Roughly 18,800 attend the school each year. The average in-state tuition for full-time undergraduates is $13,253 per year, while in-state graduate students, on average, pay $12,806 per year. The marketing management program at Miami University - Oxford awarded 309 bachelor's degrees during the 2020-2021 school year. Around 16% of these students were from an underrepresented racial-ethnic group, and 61% were women.
The 19th most popular school in the country for marketing management majors who are seeking their bachelor's degree is University of Wisconsin - Milwaukee. Each year, around 24,500 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $8,091 per year, while in-state graduate students, on average, pay $10,701 per year. For the 2020-2021 academic year, 304 bachelor's degrees were handed out to marketing management majors at UWM. Around 24% of these students were from an underrepresented racial-ethnic group, and 47% were women.
The 20th most popular school in the country for marketing management majors who are seeking their bachelor's degree is Grand Valley State University. Each year, around 23,300 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $13,900 per year, while in-state graduate students, on average, pay $17,904 per year. During the 2020-2021 academic year, 302 people received their bachelor's degree in marketing management from GVSU. Around 12% of these students were from an underrepresented racial-ethnic group, and 54% were women.
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Related Majors
Below are some popular majors that are similar to marketing management that offer bachelor’s degrees.
| Major | Annual Degrees Awarded |
|---|---|
| Other Marketing | 873 |
| International Marketing | 209 |
| 126 | |
| Marketing Research | 20 |
References
*The racial-ethnic minority student count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the percentage of racial-ethnic minorities.
- College Factual
- National Center for Education Statistics
- O*NET Online
- Bureau of Labor Statistics
- Image Credit: By Nick Youngson under License
More about our data sources and methodologies.
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