Bachelor’s Degrees in Marketing Research
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Education Levels of Marketing Research Majors
In 2020-2021, 20 bachelor's degrees were awarded to marketing research majors. This makes it the 102nd most popular bachelor's degree program in the country.
The following table shows the number of diplomas awarded in marketing research at each degree level.
| Education Level | Number of Grads |
|---|---|
| Master’s Degree | 138 |
| Graduate Certificate | 40 |
| Basic Certificate | 27 |
| Bachelor’s Degree | 20 |
| Undergraduate Certificate | 3 |
| Associate Degree | 1 |
Earnings of Marketing Research Majors With Bachelor’s Degrees
We are unable to calculate the median earnings for marketing research majors with their bachelor's degree due to lack of data.
Student Debt
We do not have the data to calculate the median and range of debt loads for marketing research students who are bachelor's degree holders.
Student Diversity
More men than women pursue bachelor's degrees in marketing research. About 75.0% of graduates in this field are male.
| Gender | Number of Grads |
|---|---|
| Men | 15 |
| Women | 5 |
The racial-ethnic distribution of marketing research bachelor’s degree students is as follows:
| Race/Ethnicity | Number of Grads |
|---|---|
| Asian | 0 |
| Black or African American | 5 |
| Hispanic or Latino | 0 |
| White | 12 |
| International Students | 3 |
| Other Races/Ethnicities | 0 |
Most Popular Marketing Research Programs for Bachelor’s Degrees
There are 5 colleges that offer a bachelor’s degree in marketing research. Learn more about the most popular 5 below:
Lawrence Technological University tops the list of the most popular school in the U.S. for marketing research majors who are seeking their bachelor's degree. Roughly 2,800 attend the school each year. The average in-state tuition for full-time undergraduates is $36,480 per year, while in-state graduate students, on average, pay $17,836 per year. For the 2020-2021 academic year, 9 bachelor's degrees were handed out to marketing research majors at Lawrence Tech. Around 33% of these students were from an underrepresented racial-ethnic group, and 22% were women.
Culver - Stockton College is the 2nd most popular school in the nation for students seeking a bachelor's degree in marketing research. Each year, around 1,000 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $28,000 per year, while in-state graduate students, on average, pay $6,000 per year. For the 2020-2021 academic year, 8 bachelor's degrees were handed out to marketing research majors at Culver - Stockton. Around 13% of these students were from an underrepresented racial-ethnic group, and 13% were women.
Indiana Wesleyan University - National & Global comes in at #3 on our list of the most popular colleges offering bachelor's degrees in marketing research. Each year, around 10,900 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $8,453 per year, while in-state graduate students, on average, pay $9,715 per year. For the 2020-2021 academic year, 3 bachelor's degrees were handed out to marketing research majors at IWU. Around 33% of these students were from an underrepresented racial-ethnic group, and 67% were women.
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Related Majors
Below are some popular majors that are similar to marketing research that offer bachelor’s degrees.
| Major | Annual Degrees Awarded |
|---|---|
| Marketing/Marketing Management | 43,894 |
| Other Marketing | 873 |
| International Marketing | 209 |
| 126 |
References
*The racial-ethnic minority student count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the percentage of racial-ethnic minorities.
- College Factual
- National Center for Education Statistics
- O*NET Online
- Bureau of Labor Statistics
- Image Credit: By Nick Youngson under License
More about our data sources and methodologies.
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