Master’s Degrees in Marketing Research
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Education Levels of Marketing Research Majors
In 2020-2021, 138 earned their master's degree in marketing research. This earns it the #55 spot on the list of the most popular master's degree programs in the nation.
The following table shows the number of diplomas awarded in marketing research at each degree level.
| Education Level | Number of Grads |
|---|---|
| Master’s Degree | 138 |
| Graduate Certificate | 40 |
| Basic Certificate | 27 |
| Bachelor’s Degree | 20 |
| Undergraduate Certificate | 3 |
| Associate Degree | 1 |
Earnings of Marketing Research Majors With Master’s Degrees
At this time, we do not have the data to estimate the median earnings for this class of people.
Student Debt
We do not have the data to calculate the median and range of debt loads for marketing research students who are master's degree holders.
Student Diversity
More women than men pursue their master's degree in marketing research. About 69.6% of graduates with this degree are female.
| Gender | Number of Grads |
|---|---|
| Men | 42 |
| Women | 96 |
The racial-ethnic distribution of marketing research master’s degree students is as follows:
| Race/Ethnicity | Number of Grads |
|---|---|
| Asian | 11 |
| Black or African American | 8 |
| Hispanic or Latino | 5 |
| White | 100 |
| International Students | 9 |
| Other Races/Ethnicities | 5 |
Most Popular Marketing Research Programs for Master’s Degrees
There are 16 colleges that offer a master’s degree in marketing research. Learn more about the most popular 16 below:
Michigan State University tops the list of the most popular school in the U.S. for marketing research majors who are seeking their master's degree. Each year, around 49,600 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $15,966 per year, while in-state graduate students, on average, pay $19,714 per year. For the 2020-2021 academic year, 67 master's degrees were handed out to marketing research majors at Michigan State. Of these students, 70% were women and 15% were members of underrepresented racial-ethnic groups.
University of Georgia comes in at #2 on our list of the most popular colleges offering master's degrees in marketing research. Each year, around 39,100 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $9,790 per year, while in-state graduate students, on average, pay $8,878 per year. The marketing research program at University of Georgia awarded 26 master's degrees during the 2020-2021 school year. Of these students, 69% were women and 23% were members of underrepresented racial-ethnic groups.
Temple University comes in at #3 on our list of the most popular colleges offering master's degrees in marketing research. Each year, around 37,200 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $16,488 per year, while in-state graduate students, on average, pay $17,388 per year. The marketing research program at Temple University awarded 11 master's degrees during the 2020-2021 school year. About 91% of this group were women, and 9% were students from an underrepresented racial-ethnic group.
Southern Illinois University Edwardsville is the 4th most popular school in the nation for students seeking a master's degree in marketing research. Each year, around 12,800 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $8,579 per year, while in-state graduate students, on average, pay $7,146 per year. For the 2020-2021 academic year, 9 master's degrees were handed out to marketing research majors at SIUE. About 67% of this group were women, and 44% were students from an underrepresented racial-ethnic group.
Texas State University is the 5th most popular school in the nation for students seeking a master's degree in marketing research. Each year, around 37,800 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $8,606 per year, while in-state graduate students, on average, pay $7,147 per year. For the 2020-2021 academic year, 8 master's degrees were handed out to marketing research majors at Texas State. Of these students, 50% were women and 63% were members of underrepresented racial-ethnic groups.
Texas Tech University comes in at #6 on our list of the most popular colleges offering master's degrees in marketing research. Each year, around 40,300 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $8,935 per year, while in-state graduate students, on average, pay $6,956 per year. For the 2020-2021 academic year, 7 master's degrees were handed out to marketing research majors at Texas Tech. Around 29% of these students were from an underrepresented racial-ethnic group, and 43% were women.
University of Pittsburgh - Pittsburgh Campus comes in at #7 on our list of the most popular colleges offering master's degrees in marketing research. Roughly 32,200 attend the school each year. The average in-state tuition for full-time undergraduates is $19,092 per year, while in-state graduate students, on average, pay $24,118 per year. During the 2020-2021 academic year, 6 people received their master's degree in marketing research from Pitt.
The University of Texas at Arlington is the 8th most popular school in the nation for students seeking a master's degree in marketing research. Roughly 48,000 attend the school each year. The average in-state tuition for full-time undergraduates is $9,206 per year, while in-state graduate students, on average, pay $9,015 per year. The marketing research program at The University of Texas at Arlington awarded 4 master's degrees during the 2020-2021 school year. About 75% of this group were women, and 25% were students from an underrepresented racial-ethnic group.
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Related Majors
Below are some popular majors that are similar to marketing research that offer master’s degrees.
| Major | Annual Degrees Awarded |
|---|---|
| Marketing/Marketing Management | 2,560 |
| Other Marketing | 297 |
| International Marketing | 295 |
| 11 |
References
*The racial-ethnic minority student count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the percentage of racial-ethnic minorities.
- College Factual
- National Center for Education Statistics
- O*NET Online
- Bureau of Labor Statistics
- Image Credit: By Nick Youngson under License
More about our data sources and methodologies.
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