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Other Marketing

795 Bachelor's Degrees Annually
362 Master's Degrees Annually
#41 in Popularity
$147,240 Median Salary

Types of Degrees Other Marketing Majors Are Getting

The following table lists how many other marketing graduations there were in 2018-2019 for each degree level.

Education Level Number of Grads
Bachelor’s Degree 795
Master’s Degree 362
Basic Certificate 97
Graduate Certificate 25
Associate’s Degree 24
Undergraduate Certificate 20
Doctor’s Degree 5

What Other Marketing Majors Need to Know

People with careers related to other marketing were asked what knowledge areas, skills, and abilities were important for their jobs. They weighted these areas on a scale of 1 to 5 with 5 being the highest.

Knowledge Areas for Other Marketing Majors

According to O*NET survey takers, a major in other marketing should prepare you for careers in which you will need to be knowledgeable in the following areas:

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  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Skills for Other Marketing Majors

other marketing majors are found most commonly in careers in which the following skills are important:

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  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
  • Speaking - Talking to others to convey information effectively.
  • Social Perceptiveness - Being aware of others’ reactions and understanding why they react as they do.

Abilities for Other Marketing Majors

Some of the most crucial abilities to master while a other marketing student include the following:

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  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Written Comprehension - The ability to read and understand information and ideas presented in writing.
  • Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
  • Written Expression - The ability to communicate information and ideas in writing so others will understand.
  • Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.

What Can You Do With a Other Marketing Major?

Below is a list of occupations associated with other marketing:

Job Title Job Growth Rate Median Salary
Marketing Managers 10.1% $134,290

Who Is Getting a Bachelor’s Degree in Other Marketing?

795 Bachelor's Degrees Annually
53% Percent Women
24% Percent Racial-Ethnic Minorities*
According to recent stats this major attracts about equal numbers of men and women. Roughly 53% of the graduates are women, and 47% are men.

Racial-Ethnic Diversity

At the countrywide level, the racial-ethnic distribution of other marketing majors is as follows:

Racial-Ethnic Diversity of Other Marketing Students with Bachelor's Degrees
Race/Ethnicity Number of Grads
Asian 19
Black or African American 93
Hispanic or Latino 45
White 567
International Students 20
Other Races/Ethnicities 51

Geographic Diversity

Students from other countries are interested in Other Marketing, too. About 2.5% of those with this major are international students.

How Much Do Other Marketing Majors Make?

Salaries According to BLS

The median salary for someone in a career related to other marketing is $147,240. This median refers to all degree levels, so the salary for a person with just a bachelor’s degree may be a little less and the one for a person with an advanced degree may be a little more.

To put that into context, according to BLS data from the first quarter of 2020, the typical high school graduate makes between $30,000 and $57,900 a year (25th through 75th percentile). The average person with a bachelor’s degree (any field) makes between $45,600 and $99,000. Advanced degree holders make the most with salaries between $55,600 and $125,400.

Median Salary for an Other Marketing Major  147,240
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250K
Median Salary for a High School Graduate  ( 30000 to 57900 )
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250K
Median Salary for a Bachelor's Degree Holder  ( 45600 to 99000 )
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250K
Median Salary for an Advanced Degree Holder  ( 55600 to 125400 )
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250K

Some degrees associated with other marketing may require an advanced degree, while others may not even require a bachelor’s in the field. In general, the more advanced your degree the more career options will open up to you. However, there is significant time and money that needs to be invested into your education so weigh the pros and cons.

How much schooling do you really need to compete in today’s job market? People currently working in careers related to other marketing have obtained the following education levels.

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Education Level Percentage of Workers
High School Diploma - or the equivalent (for example, GED) 3.6%
Some College Courses 2.8%
Associate’s Degree (or other 2-year degree) 3.0%
Bachelor’s Degree 56.1%
Master’s Degree 24.5%
First Professional Degree - awarded for completion of a program that: requires at least 2 years of college work before entrance into the program, includes a total of at least 6 academic years of work to complete, and provides all remaining academic requirements to begin practice in a profession. 10.6%

Online Other Marketing Programs

In the 2018-2019 academic year, 120 schools offered some type of other marketing program. The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.

Degree Level Colleges Offering Programs Colleges Offering Online Classes
Certificate (Less Than 1 Year) 16 5
Certificate (1-2 years) 7 1
Certificate (2-4 Years) 0 0
Associate’s Degree 31 21
Bachelor’s Degree 6 3
Post-Baccalaureate 16 5
Master’s Degree 21 6
Post-Master’s 2 0
Doctor’s Degree (Research) 1 0
Doctor’s Degree (Professional Practice) 0 0
Doctor’s Degree (Other) 0 0

Is a Degree in Other Marketing Worth It?

The median salary for a other marketing grad is $147,240 per year. This is based on the weighted average of the most common careers associated with the major.

This is 269% more than the average salary for an individual holding a high school degree. This adds up to a gain of about $2,146,800 after 20 years!

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You may also be interested in one of the following majors related to other marketing.

Major Number of Grads
Marketing/Marketing Management, General 49,088
International Marketing 618
Marketing Research 207

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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