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Other Marketing

Types of Degrees Other Marketing Majors Are Earning

People majoring in Other Marketing may pursue degrees at several award levels.

Award Level	Graduates
Certificate	35
Associate’s Degree	99
Bachelor’s Degree	734
Master’s Degree	426

What Other Marketing Majors Need to Know

Coursework for Other Marketing emphasize a specific mix of knowledge, skills, and abilities — derived from O*NET surveys of workers in occupations that Other Marketing graduates commonly enter.

Knowledge Areas

This major prepares you for careers needing Other Marketing emphasizes the following knowledge areas:

• English Language — Importance 4.4 / 5; level 5.2 / 7.
• Sales and Marketing — Importance 4.1 / 5; level 5.2 / 7.
• Customer and Personal Service — Importance 3.9 / 5; level 5.0 / 7.
• Mathematics — Importance 3.8 / 5; level 4.9 / 7.
• Administration and Management — Importance 3.7 / 5; level 4.5 / 7.

^{Importance is rated 1–5; level is 1–7. Source: ONET Online — weighted across related occupations.*}

Skills

The skill set emphasized by a Other Marketing program reflects the day-to-day work of related occupations:

• Reading Comprehension — Importance 4.0 / 5; level 4.5 / 7.
• Critical Thinking — Importance 3.9 / 5; level 4.1 / 7.
• Speaking — Importance 3.9 / 5; level 4.1 / 7.
• Active Listening — Importance 3.9 / 5; level 4.0 / 7.
• Complex Problem Solving — Importance 3.8 / 5; level 3.8 / 7.

Abilities

Innate abilities most relevant to Other Marketing careers — again drawn from O*NET surveys of related occupations:

• Oral Expression — Importance 4.1 / 5; level 4.5 / 7.
• Written Comprehension — Importance 4.0 / 5; level 4.4 / 7.
• Oral Comprehension — Importance 4 / 5; level 4.5 / 7.
• Written Expression — Importance 4.0 / 5; level 4.4 / 7.
• Inductive Reasoning — Importance 4.0 / 5; level 4.1 / 7.

Common Job Activities

Day-to-day, Other Marketing graduates report doing:

Activity	Frequency / Importance
Getting Information	4.6 / 7
Working with Computers	4.5 / 7
Analyzing Data or Information	4.4 / 7
Making Decisions and Solving Problems	4.4 / 7
Interpreting the Meaning of Information for Others	4.3 / 7
Communicating with Supervisors, Peers, or Subordinates	4.2 / 7
Organizing, Planning, and Prioritizing Work	4.2 / 7
Establishing and Maintaining Interpersonal Relationships	4.2 / 7
Processing Information	4.2 / 7
Thinking Creatively	4.2 / 7

Technology Skills Used on the Job

Most frequently-cited tools used by Other Marketing professionals:

Tool / Software	Category	In-Demand
Microsoft Office software	Office suite software	✓
Microsoft Excel	Spreadsheet software	✓
Microsoft Word	Word processing software	—
Microsoft Outlook	Electronic mail software	✓
Web browser software	Internet browser software	—
Hypertext markup language HTML	Web platform development software	✓
Microsoft PowerPoint	Presentation software	✓
YouTube	Video creation and editing software	—
WordPress	Web page creation and editing software	✓
Cascading style sheets CSS	Web platform development software	✓
LinkedIn	Web page creation and editing software	—
Adobe Photoshop	Graphics or photo imaging software	✓

^{Source: ONET Online technology skills, weighted across related occupations.*}

Sample Job Titles

Real job postings for Other Marketing graduates include:

• Technical Marketing Specialist
• Social Media Specialist
• Marketing Specialist
• Marketing Consultant
• International Trade Specialist
• Market Research Consultant
• Business Development Representative
• Government Business Development Specialist
• Marketing Research Analyst
• Market Analyst
• Email Marketing Specialist
• Trade Analyst
• Marketing Support Specialist
• Marketing Researcher
• Market Research Worker

Education Typically Required

Across the occupations open to Other Marketing graduates, the typical level of education actually held by current workers is distributed as:

Education Level	Share of Workers
Bachelor’s degree	48.2%
Master’s degree	27.5%
Doctoral degree	9.7%
Associate’s degree (or other 2-year)	3.9%
Some college courses	3.2%
First professional degree	2.4%
Post-baccalaureate certificate	2.2%
High school diploma or equivalent	1.4%
Postsecondary certificate	1.3%

^{Source: ONET Online education / training / experience requirements.*}

Who Is Earning a Degree in Other Marketing?

Gender Distribution

This field has a relatively balanced gender distribution: 59.4% women and 40.6% men among Other Marketing graduates.

Gender	Graduates	Share
Women	768	59.4%
Men	526	40.6%

Racial-Ethnic Diversity

At the national level, the racial-ethnic distribution of Other Marketing graduates is as follows:

Race / Ethnicity	Graduates	Share
White	716	55.3%
Asian	45	3.5%
Hispanic or Latino	199	15.4%
Black or African American	164	12.7%
American Indian / Alaska Native	10	0.8%
Native Hawaiian / Pacific Islander	2	0.2%
Two or More Races	50	3.9%
Race Unknown	41	3.2%
International Students	67	5.2%

^{See minority definition below.}

How Much Do Other Marketing Graduates Earn?

Federal data tracks median earnings of Other Marketing graduates 1, 4, and 5 years after completion. Wages typically rise steadily as graduates gain experience and move into mid-career roles.

Years Out	Median Earnings
1 year	$47,976
4 years	$58,749
5 years	$68,122

By year 5 out, median earnings rise to $68,122 — roughly 42% above the 1-year mark.

^{Source: U.S. Department of Education College Scorecard, field-of-study earnings tracker.}

Online Other Marketing Programs

Fully online options is tracked by IPEDS for Other Marketing. The table below shows how many graduates earned at least some of their coursework online (Distance-Ed Available) versus completing the entire program online (Distance-Ed Only).

Award Level	Distance-Ed Available	Distance-Ed Only
Associate’s	19	0
Bachelor’s	15	7
Master’s	10	4

^{Distance-Ed Only = degrees completed entirely online; Distance-Ed Available = degrees including at least some online coursework. Source: IPEDS Completions by Distance Education status.}

Is a Degree in Other Marketing Worth It?

Looking purely at the federal earnings tracker, Other Marketing graduates earn a median of $58,749 four years after completion — roughly 55% above the national median for workers with only a high school diploma (~$38,000).

^{ROI estimate compares the program’s 4-yr median earnings against the 2023 BLS CPS median earnings for high-school-only workers. Source: U.S. Department of Education College Scorecard + BLS Current Population Survey.}

Related Programs

You may also be interested in these closely related fields of study:

Program	Annual Degrees Awarded
Accounting	58,956
Marketing	53,750
Marketing/Marketing Management, General	50,466
Accounting and Finance	3,502
Actuarial Science	1,363
Digital Marketing	1,303
Accounting and Business/Management	1,270
International Marketing	487
Marketing Research	200
Apparel and Accessories Marketing Operations	77
Hospitality and Recreation Marketing Operations	53

References

The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students and international students. This number is then divided by the total number of students to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics (IPEDS)
• O*NET Online
• U.S. Bureau of Labor Statistics
• U.S. Department of Education College Scorecard

More about our data sources and methodologies.