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Marketing Research Major

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Marketing Research

38 Bachelor's Degrees Annually
129 Master's Degrees Annually
#97 in Popularity
$70,960 Median Salary

Types of Degrees Marketing Research Majors Are Getting

The following table lists how many marketing research graduations there were in 2018-2019 for each degree level.

Education Level Number of Grads
Master’s Degree 129
Bachelor’s Degree 38
Graduate Certificate 23
Basic Certificate 15
Associate’s Degree 1
Doctor’s Degree 1

What Marketing Research Majors Need to Know

People with careers related to marketing research were asked what knowledge areas, skills, and abilities were important for their jobs. They weighted these areas on a scale of 1 to 5 with 5 being the highest.

Knowledge Areas for Marketing Research Majors

This major prepares you for careers in which these knowledge areas are important:

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  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Skills for Marketing Research Majors

A major in marketing research prepares you for careers in which the following skill-sets are crucial:

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  • Speaking - Talking to others to convey information effectively.
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
  • Writing - Communicating effectively in writing as appropriate for the needs of the audience.

Abilities for Marketing Research Majors

A major in marketing research will prepare for your careers in which the following abilities are important:

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  • Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
  • Written Comprehension - The ability to read and understand information and ideas presented in writing.
  • Written Expression - The ability to communicate information and ideas in writing so others will understand.
  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.

What Can You Do With a Marketing Research Major?

People with a marketing research degree often go into the following careers:

Job Title Job Growth Rate Median Salary
Market Research Analysts and Marketing Specialists 23.2% $63,120
Marketing Managers 10.1% $134,290

Who Is Getting a Bachelor’s Degree in Marketing Research?

38 Bachelor's Degrees Annually
71% Percent Women
24% Percent Racial-Ethnic Minorities*
This major is dominated by women with about 71% of recent graduates being female.

Racial-Ethnic Diversity

At the countrywide level, the racial-ethnic distribution of marketing research majors is as follows:

Racial-Ethnic Diversity of Marketing Research Students with Bachelor's Degrees
Race/Ethnicity Number of Grads
Asian 2
Black or African American 0
Hispanic or Latino 5
White 24
International Students 5
Other Races/Ethnicities 2

Geographic Diversity

Americans aren’t the only ones with an interest in Marketing Research. About 13.2% of those with this major are international students.

How Much Do Marketing Research Majors Make?

Salaries According to BLS

Average salaries range from $63,240 to $103,330 (25th to 75th percentile) for careers related to marketing research. This range includes all degree levels, so you may expect those with a more advanced degree to make more while those with less advanced degrees will typically make less.

To put that into context, according to BLS data from the first quarter of 2020, the typical high school graduate makes between $30,000 and $57,900 a year (25th through 75th percentile). The average person with a bachelor’s degree (any field) makes between $45,600 and $99,000. Advanced degree holders make the most with salaries between $55,600 and $125,400.

Median Salary for a Marketing Research Major  ( 63240 to 103330 )
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250K
Median Salary for a High School Graduate  ( 30000 to 57900 )
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250K
Median Salary for a Bachelor's Degree Holder  ( 45600 to 99000 )
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250K
Median Salary for an Advanced Degree Holder  ( 55600 to 125400 )
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250K

Some careers associated with marketing research require an advanced degree while some may not even require a bachelor’s. Whatever the case may be, pursuing more education usually means that more career options will be available to you.

Find out what the typical degree level is for marketing research careers below.

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Education Level Percentage of Workers
High School Diploma - or the equivalent (for example, GED) 1.1%
Some College Courses 0.9%
Associate’s Degree (or other 2-year degree) 0.9%
Bachelor’s Degree 28.4%
Post-Baccalaureate Certificate - awarded for completion of an organized program of study; designed for people who have completed a Baccalaureate degree but do not meet the requirements of academic degrees carrying the title of Master. 1.0%
Master’s Degree 21.4%
Post-Master’s Certificate - awarded for completion of an organized program of study; designed for people who have completed a Master’s degree but do not meet the requirements of academic degrees at the doctoral level. 0.9%
First Professional Degree - awarded for completion of a program that: requires at least 2 years of college work before entrance into the program, includes a total of at least 6 academic years of work to complete, and provides all remaining academic requirements to begin practice in a profession. 3.4%
Doctoral Degree 23.0%
Post-Doctoral Training 0.8%

Online Marketing Research Programs

In the 2018-2019 academic year, 36 schools offered some type of marketing research program. The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.

Degree Level Colleges Offering Programs Colleges Offering Online Classes
Certificate (Less Than 1 Year) 9 0
Certificate (1-2 years) 0 0
Certificate (2-4 Years) 0 0
Associate’s Degree 2 0
Bachelor’s Degree 7 2
Post-Baccalaureate 9 0
Master’s Degree 13 1
Post-Master’s 2 0
Doctor’s Degree (Research) 1 0
Doctor’s Degree (Professional Practice) 0 0
Doctor’s Degree (Other) 0 0

Is a Degree in Marketing Research Worth It?

The median salary for a marketing research grad is $70,960 per year. This is based on the weighted average of the most common careers associated with the major.

This is 78% more than the average salary for an individual holding a high school degree. This adds up to a gain of about $621,200 after 20 years!

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You may also be interested in one of the following majors related to marketing research.

Major Number of Grads
Marketing/Marketing Management, General 49,088
Other Marketing 1,328
International Marketing 618

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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