Types of Degrees Marketing Research Majors Are Getting
The following table lists how many marketing research graduations there were in 2019-2020 for each degree level.
|Education Level||Number of Grads|
What Marketing Research Majors Need to Know
O*NET surveyed people in occupations related to marketing research and asked them what knowledge areas, skills, and abilities were important for their jobs. The responses were rated on a scale of 1 to 5 with 5 being most important.
Knowledge Areas for Marketing Research Majors
This major prepares you for careers in which these knowledge areas are important:
- English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
- Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
- Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
- Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Skills for Marketing Research Majors
When studying marketing research, you’ll learn many skills that will help you be successful in a wide range of jobs - even those that do not require a degree in the field. The following is a list of some of the most common skills needed for careers associated with this major:
- Speaking - Talking to others to convey information effectively.
- Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
- Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
- Writing - Communicating effectively in writing as appropriate for the needs of the audience.
Abilities for Marketing Research Majors
As you progress with your marketing research degree, there are several abilities you should pick up that will help you in whatever related career you choose. These abilities include:
- Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
- Written Comprehension - The ability to read and understand information and ideas presented in writing.
- Written Expression - The ability to communicate information and ideas in writing so others will understand.
- Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
- Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
What Can You Do With a Marketing Research Major?
People with a marketing research degree often go into the following careers:
|Job Title||Job Growth Rate||Median Salary|
|Market Research Analysts and Marketing Specialists||23.2%||$63,120|
Who Is Getting a Bachelor’s Degree in Marketing Research?
At the countrywide level, the racial-ethnic distribution of marketing research majors is as follows:
|Race/Ethnicity||Number of Grads|
|Black or African American||1|
|Hispanic or Latino||1|
Americans aren’t the only ones with an interest in Marketing Research. About 21.4% of those with this major are international students.
How Much Do Marketing Research Majors Make?
Salaries According to BLS
Average salaries range from $63,240 to $103,330 (25th to 75th percentile) for careers related to marketing research. This range includes all degree levels, so you may expect those with a more advanced degree to make more while those with less advanced degrees will typically make less.
To put that into context, according to BLS data from the first quarter of 2020, the typical high school graduate makes between $30,000 and $57,900 a year (25th through 75th percentile). The average person with a bachelor’s degree (any field) makes between $45,600 and $99,000. Advanced degree holders make the most with salaries between $55,600 and $125,400.
Amount of Education Required for Careers Related to Marketing Research
Some degrees associated with marketing research may require an advanced degree, while others may not even require a bachelor’s in the field. In general, the more advanced your degree the more career options will open up to you. However, there is significant time and money that needs to be invested into your education so weigh the pros and cons.
Find out what the typical degree level is for marketing research careers below.
|Education Level||Percentage of Workers|
|High School Diploma - or the equivalent (for example, GED)||1.1%|
|Some College Courses||0.9%|
|Associate’s Degree (or other 2-year degree)||0.9%|
|Post-Baccalaureate Certificate - awarded for completion of an organized program of study; designed for people who have completed a Baccalaureate degree but do not meet the requirements of academic degrees carrying the title of Master.||1.0%|
|Post-Master’s Certificate - awarded for completion of an organized program of study; designed for people who have completed a Master’s degree but do not meet the requirements of academic degrees at the doctoral level.||0.9%|
|First Professional Degree - awarded for completion of a program that: requires at least 2 years of college work before entrance into the program, includes a total of at least 6 academic years of work to complete, and provides all remaining academic requirements to begin practice in a profession.||3.4%|
Online Marketing Research Programs
In 2019-2020, 36 schools offered a marketing research program of some type. The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.
|Degree Level||Colleges Offering Programs||Colleges Offering Online Classes|
|Certificate (Less Than 1 Year)||0||0|
|Certificate (1-2 years)||1||0|
|Certificate (2-4 Years)||0||0|
|Doctor’s Degree (Research)||1||0|
|Doctor’s Degree (Professional Practice)||0||0|
|Doctor’s Degree (Other)||0||0|
Is a Degree in Marketing Research Worth It?
The median salary for a marketing research grad is $70,960 per year. This is based on the weighted average of the most common careers associated with the major.
This is 78% more than the average salary for an individual holding a high school degree. This adds up to a gain of about $621,200 after 20 years!
Explore Major by State
District of Columbia
Majors Related to Marketing Research
You may also be interested in one of the following majors related to marketing research.
|Major||Number of Grads|
|Marketing/Marketing Management, General||49,932|
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
- College Factual
- College Scorecard
- National Center for Education Statistics
- O*NET Online
- U.S. Bureau of Labor Statistics
- Usual Weekly Earnings of Wage and Salary Workers First Quarter 2020
- Image Credit: By Nick Youngson under License
More about our data sources and methodologies.
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