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Marketing at The University of Tennessee-Knoxville

What traits are you looking for in a school for Marketing, you may want to check out the program at The University of Tennessee-Knoxville. Get started with the following essential facts.

The University of Tennessee-Knoxville is in Knoxville, TN.

During the most recent reporting year, 397 marketing degrees were granted at The University of Tennessee-Knoxville.

Online Class Availability at The University of Tennessee-Knoxville

Many students take online classes at The University of Tennessee-Knoxville. Of 38,728 students, 3,176 (8%) were enrolled entirely in distance education and 12,105 (31%) took at least some classes online.

Marketing Rankings at The University of Tennessee-Knoxville

These rankings give you a sense of how The University of Tennessee-Knoxville’s Marketing program against peer institutions.

Bachelor’s-Level Rankings

Ranking	Scope	Rank
Best Schools (Quality)	Tennessee	#1 of 17
Best Value	Tennessee	#10 of 17
Best Schools (Quality)	Southeast (Region)	#15 of 155
Best Schools (Quality)	Nationwide	#80 of 645
Best Value	Southeast (Region)	#84 of 155
Best Value	Nationwide	#272 of 642

Earnings for Marketing Graduates from The University of Tennessee-Knoxville

Those who finish The University of Tennessee-Knoxville’s Marketing program report the following median earnings (per the U.S. Department of Education’s College Scorecard):

Years After Graduation	Median Earnings
1 year	$41,633
2 years	$43,054
3 years	$48,354
4 years	$55,676
5 years	$62,427

Is this above or below average for the school? Four years out, Marketing graduates from The University of Tennessee-Knoxville report median earnings of $55,676, compared with $64,105 for all The University of Tennessee-Knoxville graduates — about 13% lower than the school-wide median.

Median Debt at Graduation

The median debt for Marketing graduates from The University of Tennessee-Knoxville is $19,500.

Student Demographics & Diversity

Below you’ll find the student demographics for Marketing graduates at The University of Tennessee-Knoxville, by degree type.

Looking at the program as a whole, Marketing graduates at The University of Tennessee-Knoxville are 65% women (257) and 35% men (140).

Marketing Bachelor’s Program at The University of Tennessee-Knoxville

Of the 369 bachelor’s marketing graduates at The University of Tennessee-Knoxville, 64% were women (237) and 36% were men (132).

The following table and chart show the race/ethnicity of Marketing bachelor’s degree recipients at The University of Tennessee-Knoxville.

Race / Ethnicity	Number of Graduates
White	325
Hispanic / Latino	14
Black / African American	7
Asian	8
Two or More Races	11
Unknown	4

Minority students account for 11% of Marketing bachelor’s degree recipients at The University of Tennessee-Knoxville, below the national average of 31%.*

Marketing Master’s Program at The University of Tennessee-Knoxville

Of the 28 master’s marketing graduates at The University of Tennessee-Knoxville, 71% were women (20) and 29% were men (8).

The following table and chart show the race/ethnicity of Marketing master’s degree recipients at The University of Tennessee-Knoxville.

Race / Ethnicity	Number of Graduates
White	20
Hispanic / Latino	2
Black / African American	3
Asian	2
Two or More Races	1

Racial-ethnic minorities make up 29% of Marketing master’s degree recipients at The University of Tennessee-Knoxville, lower than the national average of 35%.*

*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.

More Specific Marketing Concentrations at The University of Tennessee-Knoxville

The Marketing program at The University of Tennessee-Knoxville includes the following sub-specializations:

Concentration	Graduates
Marketing/Marketing Management	397

Highest-Paying Careers for Marketing Graduates

Students who finish Marketing program at The University of Tennessee-Knoxville pursue many career paths. Below are the best-paid careers for Marketing graduates, ordered by median annual salary:

Occupation	Nationwide Median Wage
Market Research Analysts and Marketing Specialists	$124,518
Fundraisers	$118,069
Advertising and Promotions Managers	$113,521
Fundraising Managers	$90,350
Marketing Managers	$90,143
Search Marketing Strategists	$85,177
Sales Managers	$68,051

References

• IPEDS — Integrated Postsecondary Education Data System
• U.S. Department of Education — College Scorecard
• O*NET Online (Bureau of Labor Statistics)
• National Center for Education Statistics

More about our data sources and methodologies.