---

Marketing at University of South Carolina-Columbia

If you plan to study Marketing, take a look at what University of South Carolina-Columbia. The following information will help you decide if it is a good fit for you.

University of South Carolina-Columbia is located in Columbia, SC.

During the most recent reporting year, 351 marketing degrees were granted at University of South Carolina-Columbia.

Studying Online at University of South Carolina-Columbia

Distance learning is available at University of South Carolina-Columbia. Of 38,532 students, 3,519 (9%) were enrolled entirely in distance education and 21,675 (56%) took at least some classes online.

Marketing Rankings at University of South Carolina-Columbia

Rankings can help you compare University of South Carolina-Columbia’s Marketing program against peer institutions.

Bachelor’s-Level Rankings

Ranking	Scope	Rank
Best Schools (Quality)	South Carolina	#1 of 10
Best Value	South Carolina	#9 of 10
Best Schools (Quality)	Southeast (Region)	#10 of 155
Best Schools (Quality)	Nationwide	#48 of 645
Best Value	Southeast (Region)	#130 of 155
Best Value	Nationwide	#468 of 642

Earnings for Marketing Graduates from University of South Carolina-Columbia

Those who finish University of South Carolina-Columbia’s Marketing program earn at the following median levels (per the U.S. Department of Education’s College Scorecard):

Years After Graduation	Median Earnings
1 year	$47,936
2 years	$45,284
3 years	$56,238
4 years	$62,400
5 years	$77,355

Is this above or below average for the school? Four years out, Marketing graduates from University of South Carolina-Columbia earn a median of $62,400, compared with $66,578 for all University of South Carolina-Columbia graduates — about 6% lower than the school-wide median.

Median Debt at Graduation

The median debt for Marketing graduates from University of South Carolina-Columbia stands at $23,750.

Student Demographics & Diversity

Take a look at the student demographics for Marketing graduates at University of South Carolina-Columbia, by degree type.

Looking at the program as a whole, Marketing graduates at University of South Carolina-Columbia are 62% women (218) and 38% men (133).

Marketing Bachelor’s Program at University of South Carolina-Columbia

Of the 351 bachelor’s marketing degrees awarded at University of South Carolina-Columbia, 62% were women (218) and 38% were men (133).

The following table and chart show the race/ethnicity of Marketing bachelor’s degree recipients at University of South Carolina-Columbia.

Race / Ethnicity	Number of Graduates
White	279
Hispanic / Latino	20
Black / African American	9
Asian	15
Two or More Races	12
International (Nonresident)	10
Unknown	6

Minority students account for 16% of Marketing bachelor’s degree recipients at University of South Carolina-Columbia, lower than the national average of 31%.*

*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.

More Specific Marketing Concentrations at University of South Carolina-Columbia

This Marketing program at University of South Carolina-Columbia breaks down into more specific concentrations:

Concentration	Graduates
Marketing/Marketing Management	351

Highest-Paying Careers for Marketing Graduates

Graduates of the Marketing program at University of South Carolina-Columbia work across a variety of fields. Below are the best-paid careers for Marketing graduates, ordered by median annual salary:

Occupation	Nationwide Median Wage
Market Research Analysts and Marketing Specialists	$124,518
Fundraisers	$118,069
Advertising and Promotions Managers	$113,521
Fundraising Managers	$90,350
Marketing Managers	$90,143
Search Marketing Strategists	$85,177
Sales Managers	$68,051

References

• IPEDS — Integrated Postsecondary Education Data System
• U.S. Department of Education — College Scorecard
• O*NET Online (Bureau of Labor Statistics)
• National Center for Education Statistics

More about our data sources and methodologies.