Marketing/Marketing Management, General at University of South Carolina - Columbia

What traits are you looking for in a marketing management school? To help you decide if University of South Carolina - Columbia is right for you, we've gathered the following information about the school's marketing management program.

UofSC is located in Columbia, South Carolina and has a total student population of 35,470. Of the 2,596 students who graduated with a bachelor’s degree from University of South Carolina - Columbia in 2021, 335 of them were marketing/marketing management, general majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

UofSC Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management

UofSC Marketing/Marketing Management, General Rankings

The following rankings from College Factual show how the marketing management progam at UofSC compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at UofSC is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	217
	352

Marketing Management Student Demographics at UofSC

Take a look at the following statistics related to the make-up of the marketing management majors at University of South Carolina - Columbia.

UofSC Marketing/Marketing Management, General Bachelor’s Program

Of the 335 marketing management students who graduated with a bachelor's degree in 2020-2021 from UofSC, about 37% were men and 63% were women.

About 80% of those who receive a bachelor's degree in marketing management at UofSC are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of South Carolina - Columbia with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	10
Black or African American	13
Hispanic or Latino	14
White	269
International Students	16
Other Races/Ethnicities	13

UofSC also has a doctoral program available in marketing management. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for SC, the home state for University of South Carolina - Columbia.

Occupation	Jobs in SC	Average Salary in SC
Market Research Analysts and Marketing Specialists	6,210	$60,290
Sales Managers	3,460	$118,750
Marketing Managers	1,720	$111,460
Business Professors	1,140	$99,630
Advertising and Promotions Managers	150	$109,980

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Idibri under License

More about our data sources and methodologies.