Marketing at Washington State University

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at Washington State University stacks up to those at other schools.

Wazzu is located in Pullman, Washington and approximately 31,159 students attend the school each year. Of the 1,518 students who graduated with a bachelor’s degree from Washington State University in 2021, 210 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Wazzu Marketing Degrees Available

• Basic Certificate in Marketing (Less Than 1 Year)
• Bachelor’s Degree in Marketing
• Doctorate Degree in Marketing

Wazzu Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how Wazzu performed in these rankings.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Wazzu is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	5
	7
	8
	20
	25
	51
	71
	74
	113
	141

How Much Do Marketing Graduates from Wazzu Make?

The median salary of marketing students who receive their bachelor's degree at Wazzu is $46,358. This is great news for graduates of the program, since this figure is 11% higher than the national average of $41,682 for all marketing bachelor's degree recipients.

Marketing Student Demographics at Wazzu

Take a look at the following statistics related to the make-up of the marketing majors at Washington State University.

Wazzu Marketing Bachelor’s Program

For the most recent academic year available, 46% of marketing bachelor's degrees went to men and 54% went to women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at Wazzu since its program graduates 1% more men than average.

About 66% of those who receive a bachelor's degree in marketing at Wazzu are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Washington State University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	11
Black or African American	3
Hispanic or Latino	28
White	139
International Students	6
Other Races/Ethnicities	23

Wazzu also has a doctoral program available in marketing. In 2021, 4 students graduated with a doctor's degree in this field.

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The table shows all degrees awarded in this field awarded for all degree levels at Washington State University. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	214

Related Majors

• Entrepreneurial Studies
• International Business
• Management Information Systems
• Hospitality Management
• Finance & Financial Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for WA, the home state for Washington State University.

Occupation	Jobs in WA	Average Salary in WA
Market Research Analysts and Marketing Specialists	21,300	$81,890
Sales Managers	7,340	$140,700
Marketing Managers	6,080	$155,580
Business Professors	1,350	$90,100
Advertising and Promotions Managers	450	$148,530

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By {} under License

More about our data sources and methodologies.