University of Wisconsin - Madison Business Programs

University of Wisconsin - Madison is a public institution situated in Madison, Wisconsin. The location of UW - Madison is great for students who prefer living in an urban area.

University of Wisconsin - Madison Rankings

We have ranked UW - Madison as #41 out of 1,477 colleges and universities in the country in our 2023 Best Colleges list. This puts it in the top 5% of all schools in the nation. It is also ranked #1 out of 43 schools in Wisconsin.

Our rankings are based on an outcomes-based approach rather than subjective ones used by other media outlets. As such, we utilize data from the Integrated Postsecondary Education Data System (IPEDS) and the College Scorecard, among other sources. Visit our rankings and methodology section to learn more.

UW - Madison has also been awarded the following overall awards by our latest rankings.

Rank	Ranking Name	Share
#16	Best Business Graduate Certificate Schools	Tweet It - Post It
#38	Best Business Bachelor’s Degree Schools	Tweet It - Post It
#45	Best Business Master’s Degree Schools	Tweet It - Post It

Program Level Awards

These are highlights of some of the most noteworthy awards granted to specific programs at UW - Madison.

Rank	Ranking Name	Share
#1	Best Insurance Master’s Degree Schools	Tweet It - Post It
#2	Best Real Estate Bachelor’s Degree Schools	Tweet It - Post It
#5	Best Agricultural Economics Bachelor’s Degree Schools	Tweet It - Post It
#7	Best International Business Bachelor’s Degree Schools	Tweet It - Post It
#11	Best Management Information Systems Bachelor’s Degree Schools	Tweet It - Post It
#11	Best Management Sciences & Methods Bachelor’s Degree Schools	Tweet It - Post It
#12	Best Marketing Bachelor’s Degree Schools	Tweet It - Post It
#13	Best Finance & Financial Management Bachelor’s Degree Schools	Tweet It - Post It
#19	Best Accounting Bachelor’s Degree Schools	Tweet It - Post It
#37	Best Business Administration & Management Bachelor’s Degree Schools	Tweet It - Post It

Awards From Around the Web

The following table lists some notable awards UW - Madison has earned from around the web.

Rank	Ranking Name	Source
#1	Best Insurance Schools	College Factual
#2	Best General Sales & Marketing Schools	College Factual
#7	Best Marketing Schools	College Factual
#8	Best Finance & Financial Management Schools	College Factual
#25	Best Business, Management & Marketing Schools	College Factual
#56	Best Schools	Course Advisor

Where Is University of Wisconsin - Madison?

Contact details for UW - Madison are given below.

	Contact Details
Address:	500 Lincoln Dr, Madison, WI 53706-1380
Phone:	608-263-2400
Website:	www.wisc.edu
Facebook:	http://www.facebook.com/UWMadison
Twitter:	http://twitter.com/UWMadison

How Do I Get Into UW - Madison?

You can apply to UW - Madison online at: https://www.commonapp.org/

Admission Requirements for UW - Madison

Submission	Required?
High School GPA	required
High School Rank	recommended
High School Transcript	required
College Prep Program	required
Recommendations	required
SAT or ACT Scores	considered but not required
TOEFL	required

How Hard Is It To Get Into UW - Madison?

With an acceptance rate of 57%, UW - Madison does not let just anybody through their doors! Make sure you spend enough time polishing up your application so you will make a great impression.

Approximately 48% of accepted students are men and 52% are women. The acceptance rate for men is 55%, and the acceptance rate for women is 60%.

Average Test Scores

About 27% of students accepted to UW - Madison submitted their SAT scores. When looking at the 25th through the 75th percentile, SAT Evidence-Based Reading and Writing scores ranged between 610 and 690. Math scores were between 650 and 770.

UW - Madison received ACT scores from 78% of accepted students. When looking at the 25th through the 75th percentile, ACT English scores ranged between 25 and 33. Math scores were between 26 and 31. Composite scores were between 27 and 32.

Can I Afford University of Wisconsin - Madison?

The overall average net price of UW - Madison is $45,699. The affordability of the school largely depends on your financial need since net price varies by income group.

The net price is calculated by adding tuition, room, board and other costs and subtracting financial aid.

Student Loan Debt

While almost two-thirds of students nationwide take out loans to pay for college, the percentage may be quite different for the school you plan on attending. At UW - Madison, approximately 27% of students took out student loans averaging $8,478 a year. That adds up to $33,912 over four years for those students.

The student loan default rate at UW - Madison is 0.9%. This is significantly lower than the national default rate of 10.1%, which is a good sign that you'll be able to pay back your student loans.

University of Wisconsin - Madison Undergraduate Student Diversity

There are 32,688 undergraduate students at UW - Madison, with 30,063 being full-time and 2,625 being part-time.

There are also 11,952 graduate students at the school.

Gender Diversity

Of the 30,063 full-time undergraduates at UW - Madison, 48% are male and 52% are female.

Racial-Ethnic Diversity

The racial-ethnic breakdown of University of Wisconsin - Madison students is as follows.

Race/Ethnicity	Number of Grads
Asian	2,362
Black or African American	617
Hispanic or Latino	1,847
White	20,340
International Students	2,848
Other Races/Ethnicities	2,049

Geographic Diversity

Wisconsin students aren't the only ones who study at University of Wisconsin - Madison. At this time, 46 states are represented by the student population at the school.

Over 110 countries are represented at UW - Madison. The most popular countries sending students to the school are China, India, and South Korea.

Online Learning at University of Wisconsin - Madison

In 2019-2020, 41,428 students took at least one online class at the school.

The following chart shows how the online learning population at UW - Madison has changed over the last few years.

Online Growth Rankings of UW - Madison

The average growth rate over the last four years of online students at University of Wisconsin - Madison was 588.4%. This is the #118 largest growth rate of all schools that are only partially online. This refers to all students at UW - Madison regardless of major.

When we speak of partially online, we are referring to schools whose online population is less than 50% of its total student body. Mostly online refers to those with online populations greater than or equal to 50%.

University of Wisconsin - Madison Business Concentrations

The table below shows the number of awards for each concentration.

Major	Basic Certificate	Bachelor’s	Graduate Certificate	Master’s	Doctor’s	TOTAL
General Economics	0	624	0	0	0	624
Finance	0	328	0	23	0	351
Entrepreneurship	316	0	33	0	0	349
Marketing/Marketing Management, General	0	226	0	20	0	246
Econometrics & Quantitative Economics	0	0	0	209	30	239
General Business/Commerce	124	0	0	83	14	221
Accounting	0	129	0	90	0	219
Real Estate	0	182	0	33	0	215
Retailing and Retail Operations	0	165	0	0	0	165
Insurance	0	128	0	1	0	129
General Business Administration and Management	0	119	0	7	0	126
Financial Planning & Services	0	112	0	0	0	112
Operations Management	0	92	0	0	0	92
Actuarial Science	0	70	2	0	0	72
Other Management Sciences and Quantitative Methods	0	0	0	66	0	66
Agricultural Economics	38	15	0	0	0	53
International Business/Trade/Commerce	0	45	0	0	0	45
Business Statistics	0	0	44	0	0	44
Agricultural Business	0	33	0	0	0	33
General Management Information Systems	0	32	0	0	0	32
Sports Communication	28	0	0	0	0	28
Management Science	0	0	0	19	0	19
Business Management & Marketing	0	0	18	0	0	18
General Sales, Distribution, and Marketing Operations	1	0	0	0	0	1
Technical & Scientific Communication	1	0	0	0	0	1
Development Economics & International Development	0	0	0	0	1	1
Agricultural Business & Management	0	0	0	0	0	0
TOTAL	508	2,300	97	551	45	3,501

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• Image Credit: By Czar under License

More about our data sources and methodologies.