General Sales & Marketing at University of Wisconsin - Madison

Every general sales and marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the sales and marketing program at University of Wisconsin - Madison stacks up to those at other schools.

UW - Madison is located in Madison, Wisconsin and approximately 44,640 students attend the school each year. Of the 2,300 students who graduated with a bachelor’s degree from University of Wisconsin - Madison in 2021, 165 of them were general sales and marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in General Sales & Marketing section at the bottom of this page.

UW - Madison General Sales & Marketing Degrees Available

• Basic Certificate in Sales & Marketing (Less Than 1 Year)
• Bachelor’s Degree in Sales & Marketing

UW - Madison General Sales & Marketing Rankings

Each year, College Factual ranks sales and marketing programs across the country. The following shows how UW - Madison performed in these rankings.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The sales and marketing major at UW - Madison is not ranked on College Factual’s Best Colleges and Universities for General Sales & Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	3
	9
	10
	15
	24
	34
	70

In 2021, 0 student received their master’s degree in sales and marketing from UW - Madison. This is the #10 most popular school for sales and marketing master’s degree candidates in the country.

How Much Do Sales & Marketing Graduates from UW - Madison Make?

The median salary of sales and marketing students who receive their bachelor's degree at UW - Madison is $52,840. This is 10% higher than $48,013, which is the national average for all sales and marketing bachelor's degree recipients.

Sales & Marketing Student Demographics at UW - Madison

Take a look at the following statistics related to the make-up of the sales and marketing majors at University of Wisconsin - Madison.

UW - Madison General Sales & Marketing Bachelor’s Program

During the 2020-2021 academic year, 165 students graduated with a bachelor's degree in sales and marketing from UW - Madison. About 27% were men and 73% were women.

About 76% of those who receive a bachelor's degree in sales and marketing at UW - Madison are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Wisconsin - Madison with a bachelor's in sales and marketing.

Race/Ethnicity	Number of Students
Asian	13
Black or African American	2
Hispanic or Latino	8
White	125
International Students	9
Other Races/Ethnicities	8

UW - Madison also has a doctoral program available in sales and marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within General Sales & Marketing

If you plan to be a sales and marketing major, you may want to focus your studies on one of the following concentrations. The completion numbers here include all graduates who receive any type of degree in this field from University of Wisconsin - Madison. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Retailing and Retail Operations	165

Related Majors

• Management Information Systems
• International Business
• General Business/Commerce
• Insurance
• Management Sciences & Quantitative Methods

Careers That Sales & Marketing Grads May Go Into

A degree in sales and marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for WI, the home state for University of Wisconsin - Madison.

Occupation	Jobs in WI	Average Salary in WI
Wholesale and Manufacturing Sales Representatives	36,910	$69,360
Sales Representatives	16,800	$56,630
Retail Sales Supervisors	16,690	$43,120
Parts Salespersons	6,080	$36,860
Sales Supervisors	5,900	$94,100

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Czar under License

More about our data sources and methodologies.