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Advertising Sales Agent

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What Does it Take to Be an Advertising Sales Agent?

Advertising Sales Agent Definition Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items.

Advertising Sales Agent Responsibilities

  • Locate and contact potential clients to offer advertising services.
  • Write copy as part of layout.
  • Inform customers of available options for advertisement artwork and provide samples.
  • Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
  • Gather all relevant material for bid processes and coordinate bidding and contract approval.
  • Write sales outlines for use by staff.

Advertising Sales Agent Skills

These are the skills Advertising Sales Agents say are the most useful in their careers:

Speaking: Talking to others to convey information effectively.

Persuasion: Persuading others to change their minds or behavior.

Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.

Service Orientation: Actively looking for ways to help people.

Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Negotiation: Bringing others together and trying to reconcile differences.

Other Advertising Sales Agent Job Titles

  • Yellow Pages Space Salesperson
  • Field Service Representative
  • Advertising Representative
  • Contact Worker
  • Sales Consultant

Is There Job Demand for Advertising Sales Agents?

In 2016, there was an estimated number of 149,900 jobs in the United States for Advertising Sales Agent. There is little to no growth in job opportunities for Advertising Sales Agent. The BLS estimates 17,700 yearly job openings in this field.


The states with the most job growth for Advertising Sales Agent are Washington, Tennessee, and Utah. Watch out if you plan on working in Maine, Wisconsin, or Alaska. These states have the worst job growth for this type of profession.

Advertising Sales Agent Average Salary

The average yearly salary of an Advertising Sales Agent ranges between $24,670 and $114,810.


Advertising Sales Agents who work in New Jersey, Connecticut, or New York, make the highest salaries.

How much do Advertising Sales Agents make in each U.S. state?

State Annual Mean Salary
Alabama $43,560
Alaska $52,780
Arizona $48,310
Arkansas $47,320
California $70,720
Colorado $56,500
Connecticut $88,990
Delaware $57,810
District of Columbia $77,870
Florida $59,500
Georgia $60,750
Hawaii $67,740
Idaho $43,740
Illinois $60,010
Indiana $53,680
Iowa $39,560
Kansas $51,450
Kentucky $50,680
Louisiana $43,880
Maine $47,250
Maryland $63,030
Massachusetts $67,260
Michigan $51,960
Minnesota $58,440
Mississippi $36,860
Missouri $50,900
Montana $45,600
Nebraska $54,700
Nevada $60,350
New Hampshire $55,180
New Jersey $84,160
New Mexico $44,580
New York $84,310
North Carolina $61,120
North Dakota $55,430
Ohio $53,040
Oklahoma $61,690
Oregon $50,110
Pennsylvania $62,210
South Carolina $53,240
South Dakota $48,690
Tennessee $52,750
Texas $58,440
Utah $64,310
Vermont $50,040
Virginia $55,360
Washington $63,760
West Virginia $45,980
Wisconsin $52,360
Wyoming $51,580

Tools & Technologies Used by Advertising Sales Agents

Below is a list of the types of tools and technologies that Advertising Sales Agents may use on a daily basis:

  • Microsoft Excel
  • Microsoft Word
  • Microsoft Office
  • Microsoft PowerPoint
  • Microsoft Outlook
  • Web browser software
  • Microsoft Access
  • Email software
  • Adobe Systems Adobe Photoshop
  • Microsoft Dynamics
  • Microsoft Publisher
  • FileMaker Pro
  • Adobe Systems Adobe InDesign
  • Salesforce software
  • Google AdWords
  • Customer relationship management CRM software
  • QuarkXPress
  • Contact management software

How to Become an Advertising Sales Agent

Individuals working as an Advertising Sales Agent have obtained the following education levels:


What work experience do I need to become an Advertising Sales Agent?


Where Advertising Sales Agents Are Employed


Advertising Sales Agents work in the following industries:


Other Jobs You May be Interested In

Those interested in being an Advertising Sales Agent may also be interested in:

Those who work as an Advertising Sales Agent sometimes switch careers to one of these choices:


Image Credit: Nick Nijhuis via Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)

More about our data sources and methodologies.

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