All About Advertising Sales Agents
Job Description: Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items.
Life As an Advertising Sales Agent: What Do They Do?
- Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
- Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
- Write sales outlines for use by staff.
- Locate and contact potential clients to offer advertising services.
- Provide clients with estimates of the costs of advertising products or services.
- Recommend appropriate sizes and formats for advertising, depending on medium being used.
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Skills Needed to be an Advertising Sales Agent
Below is a list of the skills most Advertising Sales Agents say are important on the job.
Speaking: Talking to others to convey information effectively.
Persuasion: Persuading others to change their minds or behavior.
Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.
Service Orientation: Actively looking for ways to help people.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Negotiation: Bringing others together and trying to reconcile differences.
Types of Advertising Sales Agent Jobs
- Sales Executive
- Solicitor
- Advertising Consultant
- Accounts Executive
- Advertising Agent
Job Demand for Advertising Sales Agents
In 2016, there was an estimated number of 149,900 jobs in the United States for Advertising Sales Agent. There is little to no growth in job opportunities for Advertising Sales Agent. The BLS estimates 17,700 yearly job openings in this field.
The states with the most job growth for Advertising Sales Agent are Washington, Tennessee, and Utah. Watch out if you plan on working in Maine, Wisconsin, or Alaska. These states have the worst job growth for this type of profession.
Salary for an Advertising Sales Agent
The average yearly salary of an Advertising Sales Agent ranges between $24,670 and $114,810.
Advertising Sales Agents who work in New Jersey, Connecticut, or New York, make the highest salaries.
How much do Advertising Sales Agents make in each U.S. state?
| State | Annual Mean Salary |
|---|---|
| Alabama | $43,560 |
| Alaska | $52,780 |
| Arizona | $48,310 |
| Arkansas | $47,320 |
| California | $70,720 |
| Colorado | $56,500 |
| Connecticut | $88,990 |
| Delaware | $57,810 |
| District of Columbia | $77,870 |
| Florida | $59,500 |
| Georgia | $60,750 |
| Hawaii | $67,740 |
| Idaho | $43,740 |
| Illinois | $60,010 |
| Indiana | $53,680 |
| Iowa | $39,560 |
| Kansas | $51,450 |
| Kentucky | $50,680 |
| Louisiana | $43,880 |
| Maine | $47,250 |
| Maryland | $63,030 |
| Massachusetts | $67,260 |
| Michigan | $51,960 |
| Minnesota | $58,440 |
| Mississippi | $36,860 |
| Missouri | $50,900 |
| Montana | $45,600 |
| Nebraska | $54,700 |
| Nevada | $60,350 |
| New Hampshire | $55,180 |
| New Jersey | $84,160 |
| New Mexico | $44,580 |
| New York | $84,310 |
| North Carolina | $61,120 |
| North Dakota | $55,430 |
| Ohio | $53,040 |
| Oklahoma | $61,690 |
| Oregon | $50,110 |
| Pennsylvania | $62,210 |
| South Carolina | $53,240 |
| South Dakota | $48,690 |
| Tennessee | $52,750 |
| Texas | $58,440 |
| Utah | $64,310 |
| Vermont | $50,040 |
| Virginia | $55,360 |
| Washington | $63,760 |
| West Virginia | $45,980 |
| Wisconsin | $52,360 |
| Wyoming | $51,580 |
What Tools do Advertising Sales Agents Use?
Below is a list of the types of tools and technologies that Advertising Sales Agents may use on a daily basis:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- Microsoft PowerPoint
- Microsoft Outlook
- Web browser software
- Microsoft Access
- Email software
- Adobe Systems Adobe Photoshop
- Microsoft Dynamics
- Microsoft Publisher
- FileMaker Pro
- Adobe Systems Adobe InDesign
- Salesforce software
- Customer relationship management CRM software
- Google AdWords
- QuarkXPress
- Contact management software
How to Become an Advertising Sales Agent
Individuals working as an Advertising Sales Agent have obtained the following education levels:
How Long Does it Take to Become an Advertising Sales Agent?
Advertising Sales Agents Sector
Advertising Sales Agents work in the following industries:
You May Also Be Interested In…
Those interested in being an Advertising Sales Agent may also be interested in:
- Agents and Business Managers of Artists, Performers, and Athletes
- Meeting, Convention, and Event Planners
Career changers with experience as an Advertising Sales Agent sometimes find work in one of the following fields:
References:
Image Credit: Nick Nijhuis via Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)
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