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Advertising Sales Agent

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What You Need to Know About Advertising Sales Agent

Job Description & Duties Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items.

Daily Life Of an Advertising Sales Agent

  • Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
  • Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
  • Determine advertising medium to be used and prepare sample advertisements within the selected medium for presentation to customers.
  • Recommend appropriate sizes and formats for advertising, depending on medium being used.
  • Provide clients with estimates of the costs of advertising products or services.
  • Inform customers of available options for advertisement artwork and provide samples.

What Skills Do You Need to Work as an Advertising Sales Agent?

These are the skills Advertising Sales Agents say are the most useful in their careers:

Speaking: Talking to others to convey information effectively.

Persuasion: Persuading others to change their minds or behavior.

Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.

Service Orientation: Actively looking for ways to help people.

Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Negotiation: Bringing others together and trying to reconcile differences.

Types of Advertising Sales Agent Jobs

  • Contracts Specialist
  • Advertising Consultant
  • Sales Coordinator
  • Accounts Executive
  • Inside Sales Representative

Job Demand for Advertising Sales Agents

In the United States, there were 149,900 jobs for Advertising Sales Agent in 2016. There is little to no growth in job opportunities for Advertising Sales Agent. There will be an estimated 17,700 positions for Advertising Sales Agent per year.

Forecasted Number of Jobs for Advertising Sales Agents in U.S.

The states with the most job growth for Advertising Sales Agent are Washington, Tennessee, and Utah. Watch out if you plan on working in Maine, Wisconsin, or Alaska. These states have the worst job growth for this type of profession.

How Much Does an Advertising Sales Agent Make?

The average yearly salary of an Advertising Sales Agent ranges between $24,670 and $114,810.

Salary Ranges for Advertising Sales Agents

Advertising Sales Agents who work in New Jersey, Connecticut, or New York, make the highest salaries.

How much do Advertising Sales Agents make in each U.S. state?

State Annual Mean Salary
Alabama $43,560
Alaska $52,780
Arizona $48,310
Arkansas $47,320
California $70,720
Colorado $56,500
Connecticut $88,990
Delaware $57,810
District of Columbia $77,870
Florida $59,500
Georgia $60,750
Hawaii $67,740
Idaho $43,740
Illinois $60,010
Indiana $53,680
Iowa $39,560
Kansas $51,450
Kentucky $50,680
Louisiana $43,880
Maine $47,250
Maryland $63,030
Massachusetts $67,260
Michigan $51,960
Minnesota $58,440
Mississippi $36,860
Missouri $50,900
Montana $45,600
Nebraska $54,700
Nevada $60,350
New Hampshire $55,180
New Jersey $84,160
New Mexico $44,580
New York $84,310
North Carolina $61,120
North Dakota $55,430
Ohio $53,040
Oklahoma $61,690
Oregon $50,110
Pennsylvania $62,210
South Carolina $53,240
South Dakota $48,690
Tennessee $52,750
Texas $58,440
Utah $64,310
Vermont $50,040
Virginia $55,360
Washington $63,760
West Virginia $45,980
Wisconsin $52,360
Wyoming $51,580

What Tools & Technology do Advertising Sales Agents Use?

Although they’re not necessarily needed for all jobs, the following technologies are used by many Advertising Sales Agents:

  • Microsoft Excel
  • Microsoft Word
  • Microsoft Office
  • Microsoft PowerPoint
  • Microsoft Outlook
  • Web browser software
  • Microsoft Access
  • Email software
  • Adobe Systems Adobe Photoshop
  • Microsoft Dynamics
  • Microsoft Publisher
  • FileMaker Pro
  • Adobe Systems Adobe InDesign
  • Salesforce software
  • Customer relationship management CRM software
  • Google AdWords
  • QuarkXPress
  • Contact management software

Becoming an Advertising Sales Agent

Learn what Advertising Sales Agent education requirements there are.

Advertising Sales Agent Degree Level

What work experience do I need to become an Advertising Sales Agent?

Advertising Sales Agent Work Experience

Advertising Sales Agents Sector

Advertising Sales Agent Sectors

The table below shows the approximate number of Advertising Sales Agents employed by various industries.

Advertising Sales Agent Industries

You May Also Be Interested In…

Those thinking about becoming an Advertising Sales Agent might also be interested in the following careers:

Are you already one of the many Advertising Sales Agent in the United States? If you’re thinking about changing careers, these fields are worth exploring:


Image Credit: Nick Nijhuis via Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)

More about our data sources and methodologies.

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