Advertising Sales Agents in California
Considering working as an Advertising Sales Agents in California? Here’s what you need to know. Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
What do Advertising Sales Agents Make in California?
For advertising sales agents working in California, the typical annual salary is $60,470 per year (or roughly $29.07/hour).Annual wages span from $36,210 at the 10th percentile to $127,260 at the 90th percentile.
| Wage Statistic | Annual | Hourly |
|---|---|---|
| 10th percentile | $36,210 | $17.41 |
| 25th percentile | $47,180 | $22.69 |
| Median (50th) | $60,470 | $29.07 |
| 75th percentile | $94,990 | $45.67 |
| 90th percentile | $127,260 | $61.18 |
The location quotient — a measure of how concentrated this occupation is in California nationwide is 0.78, indicating fewer advertising sales agents per worker than the national average.
National Wage Comparison
Nationally, advertising sales agents earn a median of $63,488 per year ($30.52/hour), below the California median.
Employment Outlook
National employment for 1,034,497 advertising sales agents across the United States. In California alone, approximately 8,910 people work in this role. That puts the state above the typical state, which employs around 980 advertising sales agents.
Top California Metros for Advertising Sales Agents
These are the California metros with the most advertising sales agents in California.
| Metro Area | Number Employed | Annual Median Salary |
|---|---|---|
| Los Angeles-Long Beach-Anaheim, CA | 3,930 | $62,920 |
| San Francisco-Oakland-Fremont, CA | 1,230 | $71,330 |
| San Diego-Chula Vista-Carlsbad, CA | 620 | $66,810 |
| San Jose-Sunnyvale-Santa Clara, CA | 380 | $95,530 |
| Riverside-San Bernardino-Ontario, CA | 360 | $45,550 |
| Sacramento-Roseville-Folsom, CA | 220 | $62,980 |
| Fresno, CA | 160 | $38,570 |
| Oxnard-Thousand Oaks-Ventura, CA | 100 | $59,630 |
| Bakersfield-Delano, CA | 70 | $47,290 |
| Santa Maria-Santa Barbara, CA | 70 | $54,150 |
| San Luis Obispo-Paso Robles, CA | 60 | $60,660 |
| Santa Rosa-Petaluma, CA | 50 | $58,220 |
| Stockton-Lodi, CA | 50 | $38,510 |
| Vallejo, CA | 40 | $45,360 |
| Chico, CA | 30 | $48,560 |
| Salinas, CA | 30 | $62,050 |
Top States for Advertising Sales Agents Employment
The table below shows the states where the most advertising sales agents work.
| State | Number Employed |
|---|---|
| New York | 16,190 |
| California | 8,910 |
| Florida | 5,690 |
| Illinois | 5,330 |
| Pennsylvania | 4,000 |
| Washington | 3,130 |
| Ohio | 2,950 |
| Georgia | 2,860 |
| Michigan | 2,790 |
| New Jersey | 2,640 |
| North Carolina | 2,200 |
| Virginia | 2,090 |
| Massachusetts | 1,900 |
| Tennessee | 1,830 |
| South Carolina | 1,820 |
| Colorado | 1,720 |
| Missouri | 1,690 |
| Wisconsin | 1,630 |
| Minnesota | 1,630 |
| Arizona | 1,530 |
Highest-Paying States for Advertising Sales Agents
These states pay the most for advertising sales agents.
| State | Annual Median Salary |
|---|---|
| New York | $94,990 |
| Colorado | $82,050 |
| Massachusetts | $78,120 |
| Washington | $75,260 |
| South Carolina | $74,840 |
| District of Columbia | $74,170 |
| Idaho | $74,100 |
| Rhode Island | $74,090 |
| New Jersey | $73,260 |
| Utah | $70,790 |
Skills
Key advertising sales agents skills, rated on an importance scale of 0 to 5:
Knowledge Areas
Key knowledge areas for this occupation, rated on an importance scale of 0 to 5:
Abilities
The abilities that matter most for advertising sales agents, rated on an importance scale of 0 to 5:
Daily Tasks
Advertising Sales Agents typically:
- Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
- Maintain assigned account bases while developing new accounts.
- Provide clients with estimates of the costs of advertising products or services.
- Locate and contact potential clients to offer advertising services.
- Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
- Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
- Process all correspondence and paperwork related to accounts.
- Draw up contracts for advertising work, and collect payments due.
- Deliver advertising or illustration proofs to customers for approval.
- Inform customers of available options for advertisement artwork, and provide samples.
- Recommend appropriate sizes and formats for advertising, depending on medium used.
Work Activities
- Selling or Influencing Others
- Communicating with People Outside the Organization
- Establishing and Maintaining Interpersonal Relationships
- Thinking Creatively
- Performing for or Working Directly with the Public
- Getting Information
- Organizing, Planning, and Prioritizing Work
- Working with Computers
- Resolving Conflicts and Negotiating with Others
- Communicating with Supervisors, Peers, or Subordinates
- Making Decisions and Solving Problems
- Updating and Using Relevant Knowledge
Tools & Technology
Technologies frequently used: Hot technologies: Adobe Creative Cloud software, Adobe Illustrator In-demand technologies: Adobe Creative Cloud software, Adobe InDesign
What Major Will Prepare You For This Career?
Related college programs include:
- General Sales & Marketing
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Related Careers
Other careers like advertising sales agents include:
- Agents and Business Managers of Artists, Performers, and Athletes
- Wholesale and Retail Buyers, Except Farm Products
- Market Research Analysts and Marketing Specialists
- Search Marketing Strategists
- Online Merchants
- Merchandise Displayers and Window Trimmers
Also Known As
Account Planner, Account Specialist, Advertising Account Representative, Advertising Agent, Advertising Assistant, Advertising Consultant, Advertising Coordinator, Advertising Representative, Advertising Sales Representative (Ad Sales Representative), Advertising Solicitor, Agent, Broker, Digital Advertising Sales Representative (Digital Advertising Sales Rep), Directory Advertising Sales Representative, Display Advertising Sales Representative.
References
- U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics — https://www.bls.gov/oes/
- O*NET Online — https://www.onetonline.org/
- BLS Employment Projections — https://www.bls.gov/emp/
- O*NET-SOC code: 41-3011.00
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