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Demonstrator or Product Promoter

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What Does it Take to Be a Demonstrator or Product Promoter?

Position Description Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.

What Do Demonstrators and Product Promoters Do On a Daily Basis?

  • Keep areas neat while working and return items to correct locations following demonstrations.
  • Learn about competitors’ products or consumers’ interests or concerns to answer questions or provide more complete information.
  • Work as part of a team of demonstrators to accommodate large crowds.
  • Research or investigate products to be presented to prepare for demonstrations.
  • Train demonstrators to present a company’s products or services.
  • Prepare or alter presentation contents to target specific audiences.

Things a Demonstrator or Product Promoter Should Know How to Do

These are the skills Demonstrators and Product Promoters say are the most useful in their careers:

Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Speaking: Talking to others to convey information effectively.

Persuasion: Persuading others to change their minds or behavior.

Reading Comprehension: Understanding written sentences and paragraphs in work related documents.

Service Orientation: Actively looking for ways to help people.

Writing: Communicating effectively in writing as appropriate for the needs of the audience.

Types of Demonstrator or Product Promoter

  • Demo Specialist
  • Party Plan Sales Agent
  • Hostess Party Sales Representative
  • Appliance Counselor
  • Party Director

Job Outlook for Demonstrators and Product Promoters

There were about 94,700 jobs for Demonstrator or Product Promoter in 2016 (in the United States). New jobs are being produced at a rate of 6.5% which is above the national average. The Bureau of Labor Statistics predicts 6,200 new jobs for Demonstrator or Product Promoter by 2026. There will be an estimated 17,100 positions for Demonstrator or Product Promoter per year.


The states with the most job growth for Demonstrator or Product Promoter are Wyoming, Oregon, and Missouri. Watch out if you plan on working in West Virginia, Vermont, or Maine. These states have the worst job growth for this type of profession.

Demonstrator or Product Promoter Salary

The average yearly salary of a Demonstrator or Product Promoter ranges between $20,610 and $51,180.


Demonstrators and Product Promoters who work in New Jersey, Arizona, or Massachusetts, make the highest salaries.

Below is a list of the median annual salaries for Demonstrators and Product Promoters in different U.S. states.

State Annual Mean Salary
Alabama $27,270
Alaska $30,300
Arizona $38,660
Arkansas $27,780
California $36,510
Colorado $27,130
Connecticut $31,240
Delaware $28,900
District of Columbia $31,930
Florida $30,590
Georgia $32,670
Hawaii $32,150
Idaho $24,750
Illinois $35,200
Indiana $28,040
Iowa $26,250
Kansas $26,860
Kentucky $33,060
Massachusetts $38,560
Minnesota $30,960
Missouri $33,210
Montana $24,050
Nebraska $24,670
Nevada $33,210
New Hampshire $38,420
New Jersey $36,820
New Mexico $35,010
New York $37,430
North Carolina $29,460
North Dakota $30,440
Ohio $29,900
Oklahoma $34,480
Oregon $30,480
Pennsylvania $30,530
South Carolina $31,590
Tennessee $32,360
Texas $28,800
Utah $29,690
Vermont $29,810
Virginia $31,460
Washington $31,850
West Virginia $23,780
Wisconsin $29,700

Tools & Technologies Used by Demonstrators and Product Promoters

Although they’re not necessarily needed for all jobs, the following technologies are used by many Demonstrators and Product Promoters:

  • Microsoft Excel
  • Microsoft Word
  • Microsoft Office
  • Hypertext markup language HTML
  • Microsoft PowerPoint
  • Microsoft Outlook
  • Web browser software
  • Email software
  • Word processing software
  • Microsoft Windows
  • Spreadsheet software
  • Social media sites
  • Presentation software

How to Become a Demonstrator or Product Promoter

What education is needed to be a Demonstrator or Product Promoter?


What work experience do I need to become a Demonstrator or Product Promoter?


Where do Demonstrators and Product Promoters Work?


The table below shows the approximate number of Demonstrators and Product Promoters employed by various industries.


Other Jobs You May be Interested In

Those interested in being a Demonstrator or Product Promoter may also be interested in:


Image Credit: Nick Nijhuis via Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)

More about our data sources and methodologies.

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