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Demonstrator or Product Promoter

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Life As a Demonstrator or Product Promoter

Occupation Description Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.

List of Demonstrator or Product Promoter Job Duties

  • Identify interested and qualified customers to provide them with additional information.
  • Work as part of a team of demonstrators to accommodate large crowds.
  • Sell products being promoted and keep records of sales.
  • Learn about competitors’ products or consumers’ interests or concerns to answer questions or provide more complete information.
  • Provide product information, using lectures, films, charts, or slide shows.
  • Develop lists of prospective clients from sources such as newspaper items, company records, local merchants, or customers.

Qualities of a Demonstrator or Product Promoter

When polled, Demonstrators and Product Promoters say the following skills are most frequently used in their jobs:

Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Speaking: Talking to others to convey information effectively.

Persuasion: Persuading others to change their minds or behavior.

Reading Comprehension: Understanding written sentences and paragraphs in work related documents.

Service Orientation: Actively looking for ways to help people.

Monitoring: Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

  • Party Plan Sales Consultant
  • Hostess Party Sales Representative
  • Demo Specialist
  • Party Demonstrator
  • Party Plan Selling Distributor

Demonstrator or Product Promoter Job Outlook

In 2016, there was an estimated number of 94,700 jobs in the United States for Demonstrator or Product Promoter. New jobs are being produced at a rate of 6.5% which is above the national average. The Bureau of Labor Statistics predicts 6,200 new jobs for Demonstrator or Product Promoter by 2026. There will be an estimated 17,100 positions for Demonstrator or Product Promoter per year.

Forecasted Number of Jobs for Demonstrators and Product Promoters in U.S.

The states with the most job growth for Demonstrator or Product Promoter are Wyoming, Oregon, and Missouri. Watch out if you plan on working in West Virginia, Vermont, or Maine. These states have the worst job growth for this type of profession.

What is the Average Salary of a Demonstrator or Product Promoter

Demonstrators and Product Promoters make between $20,610 and $51,180 a year.

Salary Ranges for Demonstrators and Product Promoters

Demonstrators and Product Promoters who work in New Jersey, Arizona, or Massachusetts, make the highest salaries.

How much do Demonstrators and Product Promoters make in different U.S. states?

State Annual Mean Salary
Alabama $27,270
Alaska $30,300
Arizona $38,660
Arkansas $27,780
California $36,510
Colorado $27,130
Connecticut $31,240
Delaware $28,900
District of Columbia $31,930
Florida $30,590
Georgia $32,670
Hawaii $32,150
Idaho $24,750
Illinois $35,200
Indiana $28,040
Iowa $26,250
Kansas $26,860
Kentucky $33,060
Massachusetts $38,560
Minnesota $30,960
Missouri $33,210
Montana $24,050
Nebraska $24,670
Nevada $33,210
New Hampshire $38,420
New Jersey $36,820
New Mexico $35,010
New York $37,430
North Carolina $29,460
North Dakota $30,440
Ohio $29,900
Oklahoma $34,480
Oregon $30,480
Pennsylvania $30,530
South Carolina $31,590
Tennessee $32,360
Texas $28,800
Utah $29,690
Vermont $29,810
Virginia $31,460
Washington $31,850
West Virginia $23,780
Wisconsin $29,700

Tools & Technologies Used by Demonstrators and Product Promoters

Although they’re not necessarily needed for all jobs, the following technologies are used by many Demonstrators and Product Promoters:

  • Microsoft Excel
  • Microsoft Word
  • Microsoft Office
  • Hypertext markup language HTML
  • Microsoft PowerPoint
  • Microsoft Outlook
  • Web browser software
  • Email software
  • Word processing software
  • Microsoft Windows
  • Spreadsheet software
  • Social media sites
  • Presentation software

How do I Become a Demonstrator or Product Promoter?

What education is needed to be a Demonstrator or Product Promoter?

Demonstrator or Product Promoter Degree Level

How Long Does it Take to Become a Demonstrator or Product Promoter?

Demonstrator or Product Promoter Work Experience

Where Demonstrators and Product Promoters Are Employed

Demonstrator or Product Promoter Sectors

Demonstrators and Product Promoters work in the following industries:

Demonstrator or Product Promoter Industries

You May Also Be Interested In…

Those thinking about becoming a Demonstrator or Product Promoter might also be interested in the following careers:


Image Credit: Nick Nijhuis via Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)

More about our data sources and methodologies.

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