Marketing at University of Wisconsin - Madison

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at University of Wisconsin - Madison stacks up to those at other schools.

UW - Madison is located in Madison, Wisconsin and approximately 44,640 students attend the school each year. Of the 2,300 students who graduated with a bachelor’s degree from University of Wisconsin - Madison in 2021, 226 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UW - Madison Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

UW - Madison Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how UW - Madison performed in these rankings.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at UW - Madison is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	7
	7
	12
	34
	41
	545

In 2021, 20 students received their master’s degree in marketing from UW - Madison. This makes it the #41 most popular school for marketing master’s degree candidates in the country.

How Much Do Marketing Graduates from UW - Madison Make?

The median salary of marketing students who receive their bachelor's degree at UW - Madison is $53,817. This is 29% higher than $41,682, which is the national average for all marketing bachelor's degree recipients.

Marketing Student Demographics at UW - Madison

Take a look at the following statistics related to the make-up of the marketing majors at University of Wisconsin - Madison.

UW - Madison Marketing Bachelor’s Program

Of the 226 students who graduated with a bachelor’s in marketing from UW - Madison in 2021, 36% were men and 64% were women.

About 82% of those who receive a bachelor's degree in marketing at UW - Madison are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Wisconsin - Madison with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	9
Black or African American	1
Hispanic or Latino	12
White	185
International Students	11
Other Races/Ethnicities	8

UW - Madison Marketing Master’s Program

Of the 20 students who graduated with a master’s in marketing from UW - Madison in 2021, 60% were men and 40% were women. Nationwide, master's degree programs only see 45% men graduate in marketing each year. UW - Madison does a better job at serving the male population as it supports 15% more men than average.

Of the students who received a marketing master's degree from UW - Madison, 80% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Wisconsin - Madison with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	0
Hispanic or Latino	1
White	16
International Students	2
Other Races/Ethnicities	0

UW - Madison also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

The following marketing concentations are available at University of Wisconsin - Madison. The completion numbers here include all graduates who receive any type of degree in this field from University of Wisconsin - Madison. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	246

Related Majors

• Management Information Systems
• International Business
• General Business/Commerce
• Insurance
• Management Sciences & Quantitative Methods

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for WI, the home state for University of Wisconsin - Madison.

Occupation	Jobs in WI	Average Salary in WI
Market Research Analysts and Marketing Specialists	12,660	$57,710
Sales Managers	4,500	$135,940
Marketing Managers	2,690	$125,100
Business Professors	1,210	$104,290
Advertising and Promotions Managers	80	$113,020

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Czar under License

More about our data sources and methodologies.