Find Schools

Study Area & Zipcode

Marketing/Marketing Management, General at University of Wisconsin - Madison

Find Schools Near

Marketing/Marketing Management, General at University of Wisconsin - Madison

What traits are you looking for in a marketing management school? To help you decide if University of Wisconsin - Madison is right for you, we've gathered the following information about the school's marketing management program.

UW - Madison is located in Madison, Wisconsin and approximately 44,640 students attend the school each year. In 2021, 226 marketing management majors received their bachelor's degree from UW - Madison.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

UW - Madison Marketing/Marketing Management, General Degrees Available

  • Bachelor’s Degree in Marketing Management
  • Master’s Degree in Marketing Management

UW - Madison Marketing/Marketing Management, General Rankings

The following rankings from College Factual show how the marketing management progam at UW - Madison compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at UW - Madison is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type Rank
13
20
40

In 2021, 20 students received their master’s degree in marketing management from UW - Madison. This makes it the #32 most popular school for marketing management master’s degree candidates in the country.

Marketing Management Student Demographics at UW - Madison

Take a look at the following statistics related to the make-up of the marketing management majors at University of Wisconsin - Madison.

UW - Madison Marketing/Marketing Management, General Bachelor’s Program

64% Women
12% Racial-Ethnic Minorities*
Of the 226 students who earned a bachelor's degree in Marketing/Marketing Management, General from UW - Madison in 2020-2021, 36% were men and 64% were women.

undefined

About 82% of those who receive a bachelor's degree in marketing management at UW - Madison are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Wisconsin - Madison with a bachelor's in marketing management.

undefined
Race/Ethnicity Number of Students
Asian 9
Black or African American 1
Hispanic or Latino 12
White 185
International Students 11
Other Races/Ethnicities 8

UW - Madison Marketing/Marketing Management, General Master’s Program

40% Women
10% Racial-Ethnic Minorities*
In the 2020-2021 academic year, 20 students earned a master's degree in marketing management from UW - Madison. About 40% of these graduates were women and the other 60% were men. Nationwide, master's degree programs only see 45% men graduate in marketing management each year. UW - Madison does a better job at serving the male population as it supports 15% more men than average.

undefined

Of the students who received a marketing management master's degree from UW - Madison, 80% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Wisconsin - Madison with a master's in marketing management.

undefined
Race/Ethnicity Number of Students
Asian 1
Black or African American 0
Hispanic or Latino 1
White 16
International Students 2
Other Races/Ethnicities 0

UW - Madison also has a doctoral program available in marketing management. In 2021, 0 student graduated with a doctor's degree in this field.

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for WI, the home state for University of Wisconsin - Madison.

Occupation Jobs in WI Average Salary in WI
Market Research Analysts and Marketing Specialists 12,660 $57,710
Sales Managers 4,500 $135,940
Marketing Managers 2,690 $125,100
Business Professors 1,210 $104,290
Advertising and Promotions Managers 80 $113,020

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

Featured Schools

You have goals. Southern New Hampshire University can help you get there. Whether you need a bachelor's degree to get into a career or want a master's degree to move up in your current career, SNHU has an online program for you. Find your degree from over 200 online programs.

Visit School

Find Business Schools Near You

Our free school finder matches students with accredited business colleges across the U.S.