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Marketing/Marketing Management at University of Wisconsin-Madison

If you are interested in studying Marketing/Marketing Management, consider the program at University of Wisconsin-Madison. We’ve gathered the following information to help you decide.

University of Wisconsin-Madison is located in Madison, WI.

During the most recent reporting year, 260 marketing/marketing management graduations were recorded at University of Wisconsin-Madison.

Studying Online at University of Wisconsin-Madison

Online coursework is an option at University of Wisconsin-Madison. Among 51,044 students, 1,454 (3%) studied exclusively online and 10,996 (22%) took at least some classes online.

Marketing/Marketing Management Rankings at University of Wisconsin-Madison

These rankings give you a sense of how University of Wisconsin-Madison’s Marketing/Marketing Management program against other schools offering the same major.

Bachelor’s-Level Rankings

Ranking	Scope	Rank
Best Schools (Quality)	Great Lakes (Region)	#1 of 113
Best Schools (Quality)	Wisconsin	#1 of 20
Best Schools (Quality)	Nationwide	#3 of 612
Best Value	Wisconsin	#15 of 24
Best Value	Great Lakes (Region)	#38 of 118
Best Value	Nationwide	#174 of 621

Master’s-Level Rankings

Ranking	Scope	Rank
Best Schools (Quality)	Great Lakes (Region)	#1 of 113
Best Schools (Quality)	Wisconsin	#1 of 20
Best Schools (Quality)	Nationwide	#3 of 612
Best Value	Wisconsin	#15 of 24
Best Value	Great Lakes (Region)	#38 of 118
Best Value	Nationwide	#174 of 621

Student Demographics & Diversity

Below you’ll find the diversity of Marketing/Marketing Management graduates at University of Wisconsin-Madison, broken down by degree level.

Program-wide, Marketing/Marketing Management graduates at University of Wisconsin-Madison are 67% women (175) and 33% men (85).

Marketing/Marketing Management Bachelor’s Program at University of Wisconsin-Madison

Of the 243 bachelor’s marketing/marketing management degrees awarded at University of Wisconsin-Madison, 70% were women (169) and 30% were men (74).

The following table and chart show the race/ethnicity of Marketing/Marketing Management bachelor’s degree recipients at University of Wisconsin-Madison.

Race / Ethnicity	Number of Graduates
White	169
Hispanic / Latino	23
Black / African American	7
Asian	14
Two or More Races	13
International (Nonresident)	5
Unknown	12

Racial-ethnic minorities make up 23% of Marketing/Marketing Management bachelor’s degree recipients at University of Wisconsin-Madison, below the national average of 31%.*

Marketing/Marketing Management Master’s Program at University of Wisconsin-Madison

Among the 17 master’s marketing/marketing management degrees awarded at University of Wisconsin-Madison, 35% were women (6) and 65% were men (11).

The following table and chart show the race/ethnicity of Marketing/Marketing Management master’s degree recipients at University of Wisconsin-Madison.

Race / Ethnicity	Number of Graduates
White	9
Hispanic / Latino	2
Black / African American	2
Two or More Races	1
International (Nonresident)	3

Minority students account for 29% of Marketing/Marketing Management master’s degree recipients at University of Wisconsin-Madison, lower than the national average of 34%.*

*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.

Top-Paying Careers for Marketing/Marketing Management Graduates

Graduates of the Marketing/Marketing Management program at University of Wisconsin-Madison go on to a range of careers. Below are the best-paid careers for Marketing/Marketing Management majors, ordered by median annual salary:

Occupation	Nationwide Median Wage
Market Research Analysts and Marketing Specialists	$124,518
Fundraisers	$118,069
Advertising and Promotions Managers	$113,521
Fundraising Managers	$90,350
Marketing Managers	$90,143
Search Marketing Strategists	$85,177
Sales Managers	$68,051

References

• IPEDS — Integrated Postsecondary Education Data System
• U.S. Department of Education — College Scorecard
• O*NET Online (Bureau of Labor Statistics)
• National Center for Education Statistics

More about our data sources and methodologies.