Marketing at Texas Tech University
Texas Tech is located in Lubbock, Texas and has a total student population of 40,322. In 2021, 283 marketing majors received their bachelor's degree from Texas Tech.
Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.
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Texas Tech Marketing Degrees Available
- Bachelor’s Degree in Marketing
- Master’s Degree in Marketing
Texas Tech Marketing Rankings
The following rankings from College Factual show how the marketing progam at Texas Tech compares to programs at other colleges and universities.
Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.
Bachelor’s Degree Overall Quality & Other Notable Rankings
The marketing major at Texas Tech is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.
Ranking Type | Rank |
---|---|
8 | |
15 | |
23 | |
26 | |
84 | |
85 | |
103 | |
106 | |
106 | |
225 |
In 2021, 7 students received their master’s degree in marketing from Texas Tech. This makes it the #77 most popular school for marketing master’s degree candidates in the country.
Earnings of Texas Tech Marketing Graduates
The median salary of marketing students who receive their bachelor's degree at Texas Tech is $47,375. This is 14% higher than $41,682, which is the national average for all marketing bachelor's degree recipients.
Marketing Student Demographics at Texas Tech
Take a look at the following statistics related to the make-up of the marketing majors at Texas Tech University.
Texas Tech Marketing Bachelor’s Program
About 61% of those who receive a bachelor's degree in marketing at Texas Tech are white. This is typical for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 9% more racial-ethnic minorities in its marketing bachelor's program than the national average.*
The following table and chart show the race/ethnicity for students who recently graduated from Texas Tech University with a bachelor's in marketing.
Race/Ethnicity | Number of Students |
---|---|
Asian | 6 |
Black or African American | 6 |
Hispanic or Latino | 83 |
White | 173 |
International Students | 2 |
Other Races/Ethnicities | 13 |
Texas Tech Marketing Master’s Program
Of the students who received a marketing master's degree from Texas Tech, 71% were white. This is above average for this degree on the natiowide level.
The following table and chart show the race/ethnicity for students who recently graduated from Texas Tech University with a master's in marketing.
Race/Ethnicity | Number of Students |
---|---|
Asian | 0 |
Black or African American | 1 |
Hispanic or Latino | 1 |
White | 5 |
International Students | 0 |
Other Races/Ethnicities | 0 |
Texas Tech also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.
Concentrations Within Marketing
Marketing majors may want to concentrate their studies in one of these areas. The completion numbers here include all graduates who receive any type of degree in this field from Texas Tech University. Some of these focus areas may not be available for your degree level.
Concentration | Annual Degrees Awarded |
---|---|
Marketing/Marketing Management, General | 283 |
Marketing Research | 7 |
Related Majors
- General Sales & Marketing
- Hospitality Management
- Finance & Financial Management
- General Business/Commerce
- Accounting
Careers That Marketing Grads May Go Into
A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for Texas Tech University.
Occupation | Jobs in TX | Average Salary in TX |
---|---|---|
Market Research Analysts and Marketing Specialists | 29,560 | $78,200 |
Sales Managers | 26,420 | $148,000 |
Marketing Managers | 12,910 | $146,640 |
Business Professors | 6,060 | $110,450 |
Advertising and Promotions Managers | 1,590 | $98,960 |
References
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
- College Factual
- National Center for Education Statistics
- O*NET Online
- Image Credit: By Johan Hendrikse under License
More about our data sources and methodologies.
Featured Schools
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