Marketing at Texas Tech University
What traits are you looking for in a school for Marketing, you may want to check out the program at Texas Tech University. The following information will help you decide if it is a good fit for you.
Texas Tech University is in Lubbock, TX.
During the most recent reporting year, 425 marketing graduations were recorded at Texas Tech University.
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Studying Online at Texas Tech University
Online coursework is an option at Texas Tech University. Among 40,757 students, 5,648 (14%) were enrolled entirely in distance education and 21,407 (53%) took at least some classes online.
Marketing Rankings at Texas Tech University
Rankings can help you compare Texas Tech University’s Marketing program against peer institutions.
Bachelor’s-Level Rankings
| Ranking | Scope | Rank |
|---|---|---|
| Best Schools (Quality) | Texas | #7 of 49 |
| Best Schools (Quality) | Southwest (Region) | #10 of 69 |
| Best Value | Texas | #33 of 49 |
| Best Value | Southwest (Region) | #49 of 68 |
| Best Schools (Quality) | Nationwide | #81 of 645 |
| Best Value | Nationwide | #361 of 642 |
Master’s-Level Rankings
| Ranking | Scope | Rank |
|---|---|---|
| Best Schools (Quality) | Texas | #7 of 49 |
| Best Schools (Quality) | Southwest (Region) | #10 of 69 |
| Best Value | Texas | #33 of 49 |
| Best Value | Southwest (Region) | #49 of 68 |
| Best Schools (Quality) | Nationwide | #81 of 645 |
| Best Value | Nationwide | #361 of 642 |
Earnings for Marketing Graduates from Texas Tech University
Graduates of Texas Tech University’s Marketing program earn at the following median levels (per the U.S. Department of Education’s College Scorecard):
| Years After Graduation | Median Earnings |
|---|---|
| 1 year | $47,375 |
| 2 years | $50,856 |
| 3 years | $57,256 |
| 4 years | $64,758 |
| 5 years | $76,074 |
How does this compare to the school overall? Four years after graduating, Marketing graduates from Texas Tech University take home a median $64,758, compared with $63,780 for all Texas Tech University graduates — about 2% higher than the school-wide median.
Median Debt at Graduation
Median student loan debt for Marketing graduates from Texas Tech University stands at $21,117.
Student Demographics & Diversity
Below you’ll find the composition of Marketing graduates at Texas Tech University, by degree type.
Looking at the program as a whole, Marketing graduates at Texas Tech University are 53% women (224) and 47% men (201).
Marketing Bachelor’s Program at Texas Tech University
Of the 373 bachelor’s marketing degrees awarded at Texas Tech University, 52% were women (193) and 48% were men (180).
The following table and chart show the race/ethnicity of Marketing bachelor’s degree recipients at Texas Tech University.
| Race / Ethnicity | Number of Graduates |
|---|---|
| White | 251 |
| Hispanic / Latino | 93 |
| Black / African American | 7 |
| Asian | 9 |
| American Indian / Alaska Native | 1 |
| Native Hawaiian / Pacific Islander | 1 |
| Two or More Races | 8 |
| International (Nonresident) | 1 |
| Unknown | 2 |
Minority students account for 32% of Marketing bachelor’s degree recipients at Texas Tech University, above the national average of 31%.*
Marketing Master’s Program at Texas Tech University
Among the 22 master’s marketing degrees awarded at Texas Tech University, 64% were women (14) and 36% were men (8).
The following table and chart show the race/ethnicity of Marketing master’s degree recipients at Texas Tech University.
| Race / Ethnicity | Number of Graduates |
|---|---|
| White | 15 |
| Hispanic / Latino | 5 |
| Black / African American | 1 |
| Unknown | 1 |
Racial-ethnic minorities make up 27% of Marketing master’s degree recipients at Texas Tech University, lower than the national average of 35%.*
*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.
More Specific Marketing Concentrations at Texas Tech University
The Marketing program at Texas Tech University includes the following sub-specializations:
| Concentration | Graduates |
|---|---|
| Marketing/Marketing Management | 403 |
| Marketing Research | 22 |
Top-Paying Careers for Marketing Graduates
Graduates of the Marketing program at Texas Tech University go on to a range of careers. Below are the highest-paying careers for Marketing graduates, ordered by median annual salary:
| Occupation | Nationwide Median Wage |
|---|---|
| Market Research Analysts and Marketing Specialists | $124,518 |
| Fundraisers | $118,069 |
| Advertising and Promotions Managers | $113,521 |
| Fundraising Managers | $90,350 |
| Marketing Managers | $90,143 |
| Search Marketing Strategists | $85,177 |
| Sales Managers | $68,051 |
References
- IPEDS — Integrated Postsecondary Education Data System
- U.S. Department of Education — College Scorecard
- O*NET Online (Bureau of Labor Statistics)
- National Center for Education Statistics
More about our data sources and methodologies.
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