Marketing Research at Texas Tech University
If you plan to study Marketing Research, you may want to check out the program at Texas Tech University. Get started with the following essential facts.
Texas Tech University is located in Lubbock, TX.
During the most recent reporting year, 22 marketing research degrees were granted at Texas Tech University.
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Online & Distance Learning at Texas Tech University
Many students take online classes at Texas Tech University. Of 40,757 students, 5,648 (14%) studied exclusively online and 21,407 (53%) took at least some classes online.
Marketing Research Rankings at Texas Tech University
These rankings give you a sense of how Texas Tech University’s Marketing Research program against peer institutions.
Master’s-Level Rankings
| Ranking | Scope | Rank |
|---|---|---|
| Best Schools (Quality) | Southwest (Region) | #1 of 3 |
| Best Schools (Quality) | Texas | #1 of 2 |
| Best Schools (Quality) | Nationwide | #3 of 8 |
| Best Value | Texas | #3 of 3 |
| Best Value | Southwest (Region) | #7 of 7 |
| Best Value | Nationwide | #24 of 38 |
Student Demographics & Diversity
The following sections describe the diversity of Marketing Research graduates at Texas Tech University, broken down by degree level.
Across all degree levels, Marketing Research graduates at Texas Tech University are 64% women (14) and 36% men (8).
Marketing Research Master’s Program at Texas Tech University
Among the 22 master’s marketing research graduates at Texas Tech University, 64% were women (14) and 36% were men (8).
The following table and chart show the race/ethnicity of Marketing Research master’s degree recipients at Texas Tech University.
| Race / Ethnicity | Number of Graduates |
|---|---|
| White | 15 |
| Hispanic / Latino | 5 |
| Black / African American | 1 |
| Unknown | 1 |
Racial-ethnic minorities make up 27% of Marketing Research master’s degree recipients at Texas Tech University, higher than the national average of 23%.*
*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.
Best-Paid Careers for Marketing Research Graduates
Students who finish Marketing Research program at Texas Tech University pursue many career paths. The table below ranks the top-paying careers for Marketing Research majors, ordered by median annual salary:
| Occupation | Nationwide Median Wage |
|---|---|
| Market Research Analysts and Marketing Specialists | $124,518 |
| Marketing Managers | $90,143 |
| Search Marketing Strategists | $85,177 |
References
- IPEDS — Integrated Postsecondary Education Data System
- U.S. Department of Education — College Scorecard
- O*NET Online (Bureau of Labor Statistics)
- National Center for Education Statistics
More about our data sources and methodologies.
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