Marketing/Marketing Management at Texas Tech University
If you are interested in studying Marketing/Marketing Management, take a look at what Texas Tech University. The following information will help you decide if it is a good fit for you.
Texas Tech University sits in Lubbock, TX.
During the most recent reporting year, 403 marketing/marketing management degrees were awarded at Texas Tech University.
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Studying Online at Texas Tech University
Many students take online classes at Texas Tech University. Of 40,757 students, 5,648 (14%) studied exclusively online and 21,407 (53%) took at least some classes online.
Marketing/Marketing Management Rankings at Texas Tech University
These rankings give you a sense of how Texas Tech University’s Marketing/Marketing Management program to other colleges that offer this major.
Bachelor’s-Level Rankings
| Ranking | Scope | Rank |
|---|---|---|
| Best Schools (Quality) | Texas | #7 of 48 |
| Best Schools (Quality) | Southwest (Region) | #10 of 67 |
| Best Value | Texas | #32 of 48 |
| Best Value | Southwest (Region) | #47 of 66 |
| Best Schools (Quality) | Nationwide | #77 of 612 |
| Best Value | Nationwide | #349 of 621 |
Student Demographics & Diversity
Take a look at the composition of Marketing/Marketing Management graduates at Texas Tech University, by degree type.
Program-wide, Marketing/Marketing Management graduates at Texas Tech University are 52% women (210) and 48% men (193).
Marketing/Marketing Management Bachelor’s Program at Texas Tech University
Among the 373 bachelor’s marketing/marketing management graduates at Texas Tech University, 52% were women (193) and 48% were men (180).
The following table and chart show the race/ethnicity of Marketing/Marketing Management bachelor’s degree recipients at Texas Tech University.
| Race / Ethnicity | Number of Graduates |
|---|---|
| White | 251 |
| Hispanic / Latino | 93 |
| Black / African American | 7 |
| Asian | 9 |
| American Indian / Alaska Native | 1 |
| Native Hawaiian / Pacific Islander | 1 |
| Two or More Races | 8 |
| International (Nonresident) | 1 |
| Unknown | 2 |
Racial-ethnic minorities make up 32% of Marketing/Marketing Management bachelor’s degree recipients at Texas Tech University, higher than the national average of 31%.*
*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.
Highest-Paying Careers for Marketing/Marketing Management Graduates
Students who finish Marketing/Marketing Management program at Texas Tech University pursue many career paths. Below are the top-paying careers for Marketing/Marketing Management majors, ordered by median annual salary:
| Occupation | Nationwide Median Wage |
|---|---|
| Market Research Analysts and Marketing Specialists | $124,518 |
| Fundraisers | $118,069 |
| Advertising and Promotions Managers | $113,521 |
| Fundraising Managers | $90,350 |
| Marketing Managers | $90,143 |
| Search Marketing Strategists | $85,177 |
| Sales Managers | $68,051 |
References
- IPEDS — Integrated Postsecondary Education Data System
- U.S. Department of Education — College Scorecard
- O*NET Online (Bureau of Labor Statistics)
- National Center for Education Statistics
More about our data sources and methodologies.
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