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Marketing at University of Kentucky

If you are interested in studying Marketing, you may want to check out the program at University of Kentucky. Get started with the following essential facts.

University of Kentucky is located in Lexington, KY.

For the most recent IPEDS reporting year, 439 marketing degrees were awarded at University of Kentucky.

Studying Online at University of Kentucky

Online coursework is an option at University of Kentucky. Among 34,709 students, 5,063 (15%) were enrolled entirely in distance education and 13,126 (38%) took at least some classes online.

Marketing Rankings at University of Kentucky

Use these rankings to compare University of Kentucky’s Marketing program against peer institutions.

Bachelor’s-Level Rankings

Ranking	Scope	Rank
Best Schools (Quality)	Kentucky	#1 of 8
Best Value	Kentucky	#5 of 8
Best Schools (Quality)	Southeast (Region)	#18 of 155
Best Value	Southeast (Region)	#72 of 155
Best Schools (Quality)	Nationwide	#107 of 645
Best Value	Nationwide	#260 of 642

Earnings for Marketing Graduates from University of Kentucky

Graduates of University of Kentucky’s Marketing program earn at the following median levels (per the U.S. Department of Education’s College Scorecard):

Years After Graduation	Median Earnings
1 year	$38,713
2 years	$44,869
3 years	$51,182
4 years	$58,361
5 years	$68,574

Is this above or below average for the school? At the four-year mark, Marketing graduates from University of Kentucky take home a median $58,361, compared with $61,112 for all University of Kentucky graduates — about 5% lower than the school-wide median.

Median Debt at Graduation

Median student loan debt for Marketing graduates from University of Kentucky is $24,225.

Student Demographics & Diversity

Below you’ll find the diversity of Marketing graduates at University of Kentucky, broken down by degree level.

Program-wide, Marketing graduates at University of Kentucky are 56% women (244) and 44% men (195).

Marketing Bachelor’s Program at University of Kentucky

Among the 405 bachelor’s marketing degrees awarded at University of Kentucky, 55% were women (221) and 45% were men (184).

The following table and chart show the race/ethnicity of Marketing bachelor’s degree recipients at University of Kentucky.

Race / Ethnicity	Number of Graduates
White	327
Hispanic / Latino	24
Black / African American	12
Asian	15
American Indian / Alaska Native	1
Native Hawaiian / Pacific Islander	2
Two or More Races	8
International (Nonresident)	4
Unknown	12

Minority students account for 15% of Marketing bachelor’s degree recipients at University of Kentucky, below the national average of 31%.*

Marketing Master’s Program at University of Kentucky

Among the 34 master’s marketing degrees awarded at University of Kentucky, 68% were women (23) and 32% were men (11).

The following table and chart show the race/ethnicity of Marketing master’s degree recipients at University of Kentucky.

Race / Ethnicity	Number of Graduates
White	25
Hispanic / Latino	2
Black / African American	2
Two or More Races	1
International (Nonresident)	4

Racial-ethnic minorities make up 15% of Marketing master’s degree recipients at University of Kentucky, lower than the national average of 35%.*

*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.

More Specific Marketing Concentrations at University of Kentucky

This Marketing program at University of Kentucky includes the following sub-specializations:

Concentration	Graduates
Marketing/Marketing Management	439

Top-Paying Careers for Marketing Graduates

Graduates of the Marketing program at University of Kentucky go on to a range of careers. The table below ranks the top-paying careers for Marketing graduates, ordered by median annual salary:

Occupation	Nationwide Median Wage
Market Research Analysts and Marketing Specialists	$124,518
Fundraisers	$118,069
Advertising and Promotions Managers	$113,521
Fundraising Managers	$90,350
Marketing Managers	$90,143
Search Marketing Strategists	$85,177
Sales Managers	$68,051

References

• IPEDS — Integrated Postsecondary Education Data System
• U.S. Department of Education — College Scorecard
• O*NET Online (Bureau of Labor Statistics)
• National Center for Education Statistics

More about our data sources and methodologies.