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Marketing at Western Governors University

If you plan to study Marketing, consider the program at Western Governors University. The following information will help you decide if it is a good fit for you.

Western Governors University sits in Salt Lake City, UT.

In the most recent year for which we have data, 769 marketing degrees were awarded at Western Governors University.

Online & Distance Learning at Western Governors University

Western Governors University operates as a distance-education institution, so Marketing coursework can be completed remotely.

Marketing Rankings at Western Governors University

Rankings can help you compare Western Governors University’s Marketing program to other colleges that offer this major.

Bachelor’s-Level Rankings

Ranking	Scope	Rank
Best Value	Utah	#3 of 10
Best Value	Rocky Mountains (Region)	#5 of 25
Best Schools (Quality)	Utah	#8 of 10
Best Schools (Quality)	Rocky Mountains (Region)	#15 of 25
Best Value	Nationwide	#85 of 642
Best Schools (Quality)	Nationwide	#318 of 645

Earnings for Marketing Graduates from Western Governors University

Those who finish Western Governors University’s Marketing program earn the following amounts (per the U.S. Department of Education’s College Scorecard):

Years After Graduation	Median Earnings
1 year	$50,866
2 years	$51,065
3 years	$50,243
4 years	$61,805
5 years	$70,202

Is this above or below average for the school? At the four-year mark, Marketing graduates from Western Governors University earn a median of $61,805, compared with $79,768 for all Western Governors University graduates — about 23% lower than the school-wide median.

Median Debt at Graduation

Typical debt at graduation for Marketing graduates from Western Governors University comes in at $21,232.

Student Demographics & Diversity

Take a look at the composition of Marketing graduates at Western Governors University, broken down by degree level.

Program-wide, Marketing graduates at Western Governors University are 61% women (468) and 39% men (301).

Marketing Bachelor’s Program at Western Governors University

Of the 581 bachelor’s marketing graduates at Western Governors University, 58% were women (338) and 42% were men (243).

The following table and chart show the race/ethnicity of Marketing bachelor’s degree recipients at Western Governors University.

Race / Ethnicity	Number of Graduates
White	371
Hispanic / Latino	77
Black / African American	31
Asian	22
American Indian / Alaska Native	6
Native Hawaiian / Pacific Islander	2
Two or More Races	27
Unknown	45

Racial-ethnic minorities make up 28% of Marketing bachelor’s degree recipients at Western Governors University, lower than the national average of 31%.*

Marketing Master’s Program at Western Governors University

Among the 188 master’s marketing degrees awarded at Western Governors University, 69% were women (130) and 31% were men (58).

The following table and chart show the race/ethnicity of Marketing master’s degree recipients at Western Governors University.

Race / Ethnicity	Number of Graduates
White	126
Hispanic / Latino	17
Black / African American	13
Asian	6
American Indian / Alaska Native	3
Native Hawaiian / Pacific Islander	1
Two or More Races	8
Unknown	14

Minority students account for 26% of Marketing master’s degree recipients at Western Governors University, below the national average of 35%.*

*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.

More Specific Marketing Concentrations at Western Governors University

This Marketing program at Western Governors University breaks down into more specific concentrations:

Concentration	Graduates
Marketing/Marketing Management	581
Digital Marketing.	188

Highest-Paying Careers for Marketing Graduates

Graduates of the Marketing program at Western Governors University work across a variety of fields. The table below ranks the top-paying careers for Marketing graduates, ordered by median annual salary:

Occupation	Nationwide Median Wage
Market Research Analysts and Marketing Specialists	$124,518
Fundraisers	$118,069
Advertising and Promotions Managers	$113,521
Fundraising Managers	$90,350
Marketing Managers	$90,143
Search Marketing Strategists	$85,177
Sales Managers	$68,051

References

• IPEDS — Integrated Postsecondary Education Data System
• U.S. Department of Education — College Scorecard
• O*NET Online (Bureau of Labor Statistics)
• National Center for Education Statistics

More about our data sources and methodologies.