Western Michigan University Business Programs

Located in Kalamazoo, Michigan, Western Michigan University is a public institution. The location of the school is great for students who enjoy the amenities of city life.

Western Michigan University Rankings

Our rankings are based on an outcomes-based approach rather than subjective ones used by other media outlets. As such, we utilize data from the Integrated Postsecondary Education Data System (IPEDS) and the College Scorecard, among other sources. Visit our rankings and methodology section to learn more.

Program Level Awards

These are highlights of some of the most noteworthy awards granted to specific programs at WMU.

Rank	Ranking Name	Share
#20	Best Value Management Sciences & Methods Bachelor’s Degree Schools	Tweet It - Post It
#24	Best Value Entrepreneurial Studies Bachelor’s Degree Schools	Tweet It - Post It
#34	Best Value Public Relations & Advertising Bachelor’s Degree Schools	Tweet It - Post It
#39	Most Popular Marketing Bachelor’s Degree Schools	Tweet It - Post It
#53	Best Value Marketing Bachelor’s Degree Schools	Tweet It - Post It
#56	Best Value Economics Bachelor’s Degree Schools	Tweet It - Post It
#76	Best Value Finance & Financial Management Bachelor’s Degree Schools	Tweet It - Post It
#77	Most Popular Accounting Bachelor’s Degree Schools	Tweet It - Post It
#122	Best Value Accounting Bachelor’s Degree Schools	Tweet It - Post It
#164	Best Value Business Administration & Management Bachelor’s Degree Schools	Tweet It - Post It

Awards From Around the Web

The following table lists some notable awards WMU has earned from around the web.

Rank	Ranking Name	Source
#1	Best Tourism and Travel Services Marketing Operations Schools	College Factual
#5	Best Other Marketing Schools	College Factual
#77	Best Marketing Schools	College Factual
#145	Best Undergraduate Certificate Schools	Course Advisor
#180	Best Business Administration & Management Schools	College Factual
#198	Best Business, Management & Marketing Schools	College Factual

Where Is Western Michigan University?

Contact details for WMU are given below.

	Contact Details
Address:	1903 W Michigan Ave, Kalamazoo, MI 49008-5200
Phone:	269-387-1000
Website:	https://wmich.edu/
Facebook:	http://www.facebook.com/wmich
Twitter:	http://twitter.com/wmunews

How Do I Get Into WMU?

You can apply to WMU online at: https://wmich.edu/apply/

Admission Requirements for WMU

Submission	Required?
High School GPA	required
High School Rank	neither required nor recommended
High School Transcript	required
College Prep Program	recommended
Recommendations	neither required nor recommended
SAT or ACT Scores	required
TOEFL	required

How Hard Is It To Get Into WMU?

With an acceptance rate of 85%, WMU may not be as selective as some schools, but you should not take admittance for granted. Be sure to submit the best application you can.

Approximately 45% of accepted students are men and 55% are women. The acceptance rate for men is 84%, and the acceptance rate for women is 86%.

Average Test Scores

About 67% of students accepted to WMU submitted their SAT scores. When looking at the 25th through the 75th percentile, SAT Evidence-Based Reading and Writing scores ranged between 500 and 610. Math scores were between 510 and 610.

WMU received ACT scores from 22% of accepted students. When looking at the 25th through the 75th percentile, ACT English scores ranged between 19 and 26. Math scores were between 20 and 26. Composite scores were between 20 and 27.

Can I Afford Western Michigan University?

The overall average net price of WMU is $23,926. The affordability of the school largely depends on your financial need since net price varies by income group.

The net price is calculated by adding tuition, room, board and other costs and subtracting financial aid.

Student Loan Debt

Almost 66% of college students who graduated with the class of 2018 took out student loans, but that percentage varies from school to school. At WMU, approximately 57% of students took out student loans averaging $8,965 a year. That adds up to $35,860 over four years for those students.

The student loan default rate at WMU is 5.6%. This is significantly lower than the national default rate of 10.1%, which is a good sign that you'll be able to pay back your student loans.

Western Michigan University Undergraduate Student Diversity

There are 15,969 undergraduate students at WMU, with 13,296 being full-time and 2,673 being part-time.

There are also 3,918 graduate students at the school.

Gender Diversity

Of the 13,296 full-time undergraduates at WMU, 50% are male and 50% are female.

Racial-Ethnic Diversity

The racial-ethnic breakdown of Western Michigan University students is as follows.

Race/Ethnicity	Number of Grads
Asian	298
Black or African American	1,305
Hispanic or Latino	1,027
White	9,121
International Students	790
Other Races/Ethnicities	755

Geographic Diversity

Michigan students aren't the only ones who study at Western Michigan University. At this time, 28 states are represented by the student population at the school.

Over 94 countries are represented at WMU. The most popular countries sending students to the school are Saudi Arabia, India, and China.

Online Learning at Western Michigan University

In 2019-2020, 18,156 students took at least one online class at the school.

The following chart shows how the online learning population at WMU has changed over the last few years.

Online Growth Rankings of WMU

The average growth rate over the last four years of online students at Western Michigan University was 112.8%. This is the #323 largest growth rate of all schools that are only partially online. This refers to all students at WMU regardless of major.

When we speak of partially online, we are referring to schools whose online population is less than 50% of its total student body. Mostly online refers to those with online populations greater than or equal to 50%.

Western Michigan University Business Concentrations

The table below shows the number of awards for each concentration.

Major	Basic Certificate	Bachelor’s	Master’s	Doctor’s	TOTAL
Accounting	0	146	30	0	176
Finance	0	155	0	0	155
General Business Administration and Management	0	75	71	0	146
Other Marketing	0	120	0	0	120
Marketing/Marketing Management, General	0	102	0	0	102
Supply Chain Management	0	93	0	0	93
General Human Resources Management/Personnel Administration	0	53	0	0	53
E-Commerce	0	36	0	0	36
Advertising	0	36	0	0	36
Other Public Relations, Advertising, & Applied Communication	1	27	0	0	28
Fashion Merchandising	0	27	0	0	27
Interior Design Management	0	0	23	0	23
Management Science	0	19	0	0	19
General Economics	0	17	0	0	17
Entrepreneurship	0	16	0	0	16
Organizational Leadership	0	15	0	0	15
Econometrics & Quantitative Economics	0	2	8	5	15
Human Resources Development	0	0	13	0	13
Financial Planning & Services	0	11	0	0	11
General Organizational Communication	0	11	0	0	11
Tourism and Travel Services Marketing Operations	0	6	0	0	6
Information Resources Management	0	2	0	0	2
Non-Profit/Public/Organizational Management	0	1	0	0	1
Applied & Professional Ethics	0	1	0	0	1
Business Economics	0	0	0	0	0
Construction Management	0	0	0	0	0
General Business/Commerce	0	0	0	0	0
Other Human Resources Management and Services	0	0	0	0	0
Telecommunications Management	0	0	0	0	0
Applied Economics	0	0	0	0	0
TOTAL	1	971	145	5	1,122

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• Image Credit: By TheKuLeR under License

More about our data sources and methodologies.