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Marketing at Western Michigan University

What traits are you looking for in a school for Marketing, consider the program at Western Michigan University. We’ve gathered the following information to help you decide.

Western Michigan University sits in Kalamazoo, MI.

For the most recent IPEDS reporting year, 204 marketing degrees were granted at Western Michigan University.

Online Class Availability at Western Michigan University

Online coursework is an option at Western Michigan University. Among 16,744 students, 2,238 (13%) studied exclusively online and 7,676 (46%) took at least some classes online.

Marketing Rankings at Western Michigan University

Use these rankings to compare Western Michigan University’s Marketing program against peer institutions.

Bachelor’s-Level Rankings

Ranking	Scope	Rank
Best Schools (Quality)	Michigan	#5 of 24
Best Value	Michigan	#16 of 23
Best Schools (Quality)	Great Lakes (Region)	#38 of 126
Best Value	Great Lakes (Region)	#70 of 125
Best Schools (Quality)	Nationwide	#183 of 645
Best Value	Nationwide	#341 of 642

Earnings for Marketing Graduates from Western Michigan University

Graduates of Western Michigan University’s Marketing program earn the following amounts (per the U.S. Department of Education’s College Scorecard):

Years After Graduation	Median Earnings
1 year	$46,518
2 years	$47,103
3 years	$54,077
4 years	$60,095
5 years	$70,079

How does this compare to the school overall? At the four-year mark, Marketing graduates from Western Michigan University earn a median of $60,095, compared with $58,084 for all Western Michigan University graduates — about 3% higher than the school-wide median.

Median Debt at Graduation

Median student loan debt for Marketing graduates from Western Michigan University stands at $25,750.

Student Demographics & Diversity

Below you’ll find the student demographics for Marketing graduates at Western Michigan University, broken down by degree level.

Program-wide, Marketing graduates at Western Michigan University are 42% women (85) and 58% men (119).

Marketing Bachelor’s Program at Western Michigan University

Of the 204 bachelor’s marketing graduates at Western Michigan University, 42% were women (85) and 58% were men (119).

The following table and chart show the race/ethnicity of Marketing bachelor’s degree recipients at Western Michigan University.

Race / Ethnicity	Number of Graduates
White	164
Hispanic / Latino	11
Black / African American	9
Asian	4
American Indian / Alaska Native	1
Two or More Races	6
International (Nonresident)	4
Unknown	5

Racial-ethnic minorities make up 15% of Marketing bachelor’s degree recipients at Western Michigan University, lower than the national average of 31%.*

*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.

More Specific Marketing Concentrations at Western Michigan University

The Marketing program at Western Michigan University includes the following sub-specializations:

Concentration	Graduates
Marketing/Marketing Management	105
Other Marketing	99

Top-Paying Careers for Marketing Graduates

Those who complete Marketing program at Western Michigan University pursue many career paths. Here are the top-paying careers for Marketing majors, ordered by median annual salary:

Occupation	Nationwide Median Wage
Market Research Analysts and Marketing Specialists	$124,518
Fundraisers	$118,069
Advertising and Promotions Managers	$113,521
Fundraising Managers	$90,350
Marketing Managers	$90,143
Search Marketing Strategists	$85,177
Sales Managers	$68,051

References

• IPEDS — Integrated Postsecondary Education Data System
• U.S. Department of Education — College Scorecard
• O*NET Online (Bureau of Labor Statistics)
• National Center for Education Statistics

More about our data sources and methodologies.