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Marketing/Marketing Management at Western Michigan University

If you plan to study Marketing/Marketing Management, you may want to check out the program at Western Michigan University. The following information will help you decide if it is a good fit for you.

Western Michigan University is in Kalamazoo, MI.

For the most recent IPEDS reporting year, 105 marketing/marketing management degrees were granted at Western Michigan University.

Online Class Availability at Western Michigan University

Distance learning is available at Western Michigan University. Of 16,744 students, 2,238 (13%) were enrolled entirely in distance education and 7,676 (46%) took at least some classes online.

Marketing/Marketing Management Rankings at Western Michigan University

Use these rankings to compare Western Michigan University’s Marketing/Marketing Management program to other colleges that offer this major.

Bachelor’s-Level Rankings

Ranking	Scope	Rank
Best Schools (Quality)	Michigan	#5 of 22
Best Value	Michigan	#14 of 21
Best Schools (Quality)	Great Lakes (Region)	#33 of 113
Best Value	Great Lakes (Region)	#63 of 118
Best Schools (Quality)	Nationwide	#173 of 612
Best Value	Nationwide	#333 of 621

Student Demographics & Diversity

Below you’ll find the student demographics for Marketing/Marketing Management graduates at Western Michigan University, by degree type.

Across all degree levels, Marketing/Marketing Management graduates at Western Michigan University are 49% women (51) and 51% men (54).

Marketing/Marketing Management Bachelor’s Program at Western Michigan University

Of the 105 bachelor’s marketing/marketing management degrees awarded at Western Michigan University, 49% were women (51) and 51% were men (54).

The following table and chart show the race/ethnicity of Marketing/Marketing Management bachelor’s degree recipients at Western Michigan University.

Race / Ethnicity	Number of Graduates
White	80
Hispanic / Latino	8
Black / African American	6
Asian	2
Two or More Races	3
International (Nonresident)	2
Unknown	4

Minority students account for 18% of Marketing/Marketing Management bachelor’s degree recipients at Western Michigan University, below the national average of 31%.*

*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.

Best-Paid Careers for Marketing/Marketing Management Graduates

Graduates of the Marketing/Marketing Management program at Western Michigan University work across a variety of fields. Here are the top-paying careers for Marketing/Marketing Management graduates, ordered by median annual salary:

Occupation	Nationwide Median Wage
Market Research Analysts and Marketing Specialists	$124,518
Fundraisers	$118,069
Advertising and Promotions Managers	$113,521
Fundraising Managers	$90,350
Marketing Managers	$90,143
Search Marketing Strategists	$85,177
Sales Managers	$68,051

References

• IPEDS — Integrated Postsecondary Education Data System
• U.S. Department of Education — College Scorecard
• O*NET Online (Bureau of Labor Statistics)
• National Center for Education Statistics

More about our data sources and methodologies.