Marketing at The University of Alabama

What traits are you looking for in a marketing school? To help you decide if The University of Alabama is right for you, we've gathered the following information about the school's marketing program.

UA is located in Tuscaloosa, Alabama and approximately 37,840 students attend the school each year. Of the 2,748 students who graduated with a bachelor’s degree from The University of Alabama in 2021, 605 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UA Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing
• Doctorate Degree in Marketing

UA Marketing Rankings

The following rankings from College Factual show how the marketing progam at UA compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at UA is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	1
	2
	7
	17
	21
	57
	68
	198
	256

In 2021, 137 students received their master’s degree in marketing from UA. This makes it the #6 most popular school for marketing master’s degree candidates in the country.

There were 4 students who received their doctoral degrees in marketing, making the school the #2 most popular school in the United States for this category of students.

Earnings of UA Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at UA is $45,924. This is great news for graduates of the program, since this figure is 10% higher than the national average of $41,682 for all marketing bachelor's degree recipients.

Marketing Student Demographics at UA

Take a look at the following statistics related to the make-up of the marketing majors at The University of Alabama.

UA Marketing Bachelor’s Program

During the 2020-2021 academic year, 605 students graduated with a bachelor's degree in marketing from UA. About 42% were men and 58% were women.

About 84% of those who receive a bachelor's degree in marketing at UA are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from The University of Alabama with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	2
Black or African American	31
Hispanic or Latino	33
White	506
International Students	8
Other Races/Ethnicities	25

UA Marketing Master’s Program

Of the 137 students who graduated with a master’s in marketing from UA in 2021, 29% were men and 71% were women.

Of the students who received a marketing master's degree from UA, 81% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from The University of Alabama with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	7
Hispanic or Latino	8
White	111
International Students	1
Other Races/Ethnicities	9

UA also has a doctoral program available in marketing. In 2021, 4 students graduated with a doctor's degree in this field.

Concentrations Within Marketing

Marketing majors may want to concentrate their studies in one of these areas. The completion numbers here include all graduates who receive any type of degree in this field from The University of Alabama. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	746

Related Majors

• Taxation
• Management Sciences & Quantitative Methods
• Hospitality Management
• Management Information Systems
• Business/Managerial Economics

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for AL, the home state for The University of Alabama.

Occupation	Jobs in AL	Average Salary in AL
Market Research Analysts and Marketing Specialists	3,780	$59,980
Sales Managers	2,390	$115,750
Business Professors	840	$98,110
Marketing Managers	770	$118,200
Advertising and Promotions Managers	50	$110,480

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Deutschlandreform under License

More about our data sources and methodologies.