Marketing/Marketing Management at The University of Alabama
If you are interested in studying Marketing/Marketing Management, consider the program at The University of Alabama. The following information will help you decide if it is a good fit for you.
The University of Alabama is located in Tuscaloosa, AL.
During the most recent reporting year, 582 marketing/marketing management degrees were granted at The University of Alabama.
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Online & Distance Learning at The University of Alabama
Many students take online classes at The University of Alabama. Of 40,846 students, 6,289 (15%) were enrolled entirely in distance education and 11,899 (29%) took at least some classes online.
Marketing/Marketing Management Rankings at The University of Alabama
Rankings can help you compare The University of Alabama’s Marketing/Marketing Management program to other colleges that offer this major.
Bachelor’s-Level Rankings
| Ranking | Scope | Rank |
|---|---|---|
| Best Schools (Quality) | Alabama | #2 of 11 |
| Best Value | Alabama | #9 of 11 |
| Best Schools (Quality) | Southeast (Region) | #14 of 151 |
| Best Schools (Quality) | Nationwide | #69 of 612 |
| Best Value | Southeast (Region) | #118 of 152 |
| Best Value | Nationwide | #410 of 621 |
Master’s-Level Rankings
| Ranking | Scope | Rank |
|---|---|---|
| Best Schools (Quality) | Alabama | #2 of 11 |
| Best Value | Alabama | #9 of 11 |
| Best Schools (Quality) | Southeast (Region) | #14 of 151 |
| Best Schools (Quality) | Nationwide | #69 of 612 |
| Best Value | Southeast (Region) | #118 of 152 |
| Best Value | Nationwide | #410 of 621 |
Doctoral-Level Rankings
| Ranking | Scope | Rank |
|---|---|---|
| Best Schools (Quality) | Alabama | #2 of 11 |
| Best Value | Alabama | #9 of 11 |
| Best Schools (Quality) | Southeast (Region) | #14 of 151 |
| Best Schools (Quality) | Nationwide | #69 of 612 |
| Best Value | Southeast (Region) | #118 of 152 |
| Best Value | Nationwide | #410 of 621 |
Student Demographics & Diversity
Take a look at the diversity of Marketing/Marketing Management graduates at The University of Alabama, by degree type.
Looking at the program as a whole, Marketing/Marketing Management graduates at The University of Alabama are 61% women (357) and 39% men (225).
Marketing/Marketing Management Bachelor’s Program at The University of Alabama
Among the 515 bachelor’s marketing/marketing management degrees awarded at The University of Alabama, 61% were women (312) and 39% were men (203).
The following table and chart show the race/ethnicity of Marketing/Marketing Management bachelor’s degree recipients at The University of Alabama.
| Race / Ethnicity | Number of Graduates |
|---|---|
| White | 438 |
| Hispanic / Latino | 26 |
| Black / African American | 26 |
| Asian | 4 |
| Two or More Races | 18 |
| International (Nonresident) | 2 |
| Unknown | 1 |
Minority students account for 14% of Marketing/Marketing Management bachelor’s degree recipients at The University of Alabama, lower than the national average of 31%.*
Marketing/Marketing Management Master’s Program at The University of Alabama
Of the 66 master’s marketing/marketing management degrees awarded at The University of Alabama, 68% were women (45) and 32% were men (21).
The following table and chart show the race/ethnicity of Marketing/Marketing Management master’s degree recipients at The University of Alabama.
| Race / Ethnicity | Number of Graduates |
|---|---|
| White | 55 |
| Hispanic / Latino | 1 |
| Black / African American | 6 |
| Asian | 1 |
| Two or More Races | 1 |
| International (Nonresident) | 2 |
Racial-ethnic minorities make up 14% of Marketing/Marketing Management master’s degree recipients at The University of Alabama, lower than the national average of 34%.*
Marketing/Marketing Management Doctoral Program at The University of Alabama
Of the 1 doctoral marketing/marketing management degrees awarded at The University of Alabama, 0% were women (0) and 100% were men (1).
The following table and chart show the race/ethnicity of Marketing/Marketing Management doctoral degree recipients at The University of Alabama.
| Race / Ethnicity | Number of Graduates |
|---|---|
| White | 1 |
*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.
Highest-Paying Careers for Marketing/Marketing Management Graduates
Those who complete Marketing/Marketing Management program at The University of Alabama work across a variety of fields. The table below ranks the best-paid careers for Marketing/Marketing Management majors, ordered by median annual salary:
| Occupation | Nationwide Median Wage |
|---|---|
| Market Research Analysts and Marketing Specialists | $124,518 |
| Fundraisers | $118,069 |
| Advertising and Promotions Managers | $113,521 |
| Fundraising Managers | $90,350 |
| Marketing Managers | $90,143 |
| Search Marketing Strategists | $85,177 |
| Sales Managers | $68,051 |
References
- IPEDS — Integrated Postsecondary Education Data System
- U.S. Department of Education — College Scorecard
- O*NET Online (Bureau of Labor Statistics)
- National Center for Education Statistics
More about our data sources and methodologies.
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