Marketing at University of Houston
If you are interested in studying Marketing, consider the program at University of Houston. The following information will help you decide if it is a good fit for you.
University of Houston sits in Houston, TX.
In the most recent year for which we have data, 497 marketing degrees were granted at University of Houston.
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Online & Distance Learning at University of Houston
Distance learning is available at University of Houston. Of 47,980 students, 5,933 (12%) were enrolled entirely in distance education and 26,962 (56%) took at least some classes online.
Marketing Rankings at University of Houston
Use these rankings to compare University of Houston’s Marketing program against other schools offering the same major.
Bachelor’s-Level Rankings
| Ranking | Scope | Rank |
|---|---|---|
| Best Schools (Quality) | Texas | #10 of 49 |
| Best Value | Texas | #13 of 49 |
| Best Schools (Quality) | Southwest (Region) | #14 of 69 |
| Best Value | Southwest (Region) | #25 of 68 |
| Best Schools (Quality) | Nationwide | #128 of 645 |
| Best Value | Nationwide | #138 of 642 |
Master’s-Level Rankings
| Ranking | Scope | Rank |
|---|---|---|
| Best Schools (Quality) | Texas | #10 of 49 |
| Best Value | Texas | #13 of 49 |
| Best Schools (Quality) | Southwest (Region) | #14 of 69 |
| Best Value | Southwest (Region) | #25 of 68 |
| Best Schools (Quality) | Nationwide | #128 of 645 |
| Best Value | Nationwide | #138 of 642 |
Earnings for Marketing Graduates from University of Houston
Students who complete University of Houston’s Marketing program earn the following amounts (per the U.S. Department of Education’s College Scorecard):
| Years After Graduation | Median Earnings |
|---|---|
| 1 year | $46,988 |
| 2 years | $43,575 |
| 3 years | $50,244 |
| 4 years | $53,847 |
| 5 years | $65,181 |
How does this compare to the school overall? Four years after graduating, Marketing graduates from University of Houston take home a median $53,847, compared with $66,496 for all University of Houston graduates — about 19% lower than the school-wide median.
Median Debt at Graduation
Median student loan debt for Marketing graduates from University of Houston comes in at $17,370.
Student Demographics & Diversity
The following sections describe the composition of Marketing graduates at University of Houston, by degree type.
Program-wide, Marketing graduates at University of Houston are 65% women (325) and 35% men (172).
Marketing Bachelor’s Program at University of Houston
Among the 453 bachelor’s marketing graduates at University of Houston, 65% were women (296) and 35% were men (157).
The following table and chart show the race/ethnicity of Marketing bachelor’s degree recipients at University of Houston.
| Race / Ethnicity | Number of Graduates |
|---|---|
| White | 114 |
| Hispanic / Latino | 170 |
| Black / African American | 29 |
| Asian | 109 |
| Two or More Races | 14 |
| International (Nonresident) | 11 |
| Unknown | 6 |
Minority students account for 71% of Marketing bachelor’s degree recipients at University of Houston, higher than the national average of 31%.*
Marketing Master’s Program at University of Houston
Among the 44 master’s marketing degrees awarded at University of Houston, 66% were women (29) and 34% were men (15).
The following table and chart show the race/ethnicity of Marketing master’s degree recipients at University of Houston.
| Race / Ethnicity | Number of Graduates |
|---|---|
| White | 15 |
| Hispanic / Latino | 10 |
| Black / African American | 7 |
| Asian | 1 |
| International (Nonresident) | 11 |
Racial-ethnic minorities make up 41% of Marketing master’s degree recipients at University of Houston, higher than the national average of 35%.*
*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.
More Specific Marketing Concentrations at University of Houston
This Marketing program at University of Houston breaks down into more specific concentrations:
| Concentration | Graduates |
|---|---|
| Marketing/Marketing Management | 497 |
Highest-Paying Careers for Marketing Graduates
Those who complete Marketing program at University of Houston pursue many career paths. Below are the best-paid careers for Marketing graduates, ordered by median annual salary:
| Occupation | Nationwide Median Wage |
|---|---|
| Market Research Analysts and Marketing Specialists | $124,518 |
| Fundraisers | $118,069 |
| Advertising and Promotions Managers | $113,521 |
| Fundraising Managers | $90,350 |
| Marketing Managers | $90,143 |
| Search Marketing Strategists | $85,177 |
| Sales Managers | $68,051 |
References
- IPEDS — Integrated Postsecondary Education Data System
- U.S. Department of Education — College Scorecard
- O*NET Online (Bureau of Labor Statistics)
- National Center for Education Statistics
More about our data sources and methodologies.
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