2023 Most Popular Marketing Bachelor's Degree Schools in the Great Lakes Region
Finding the Best Marketing Bachelor's Degree School for You
Today's business students have lots of options to pick from when considering higher education opportunities. You're no longer limited to schools in your local area, either, since online programs are becoming more prevalent. Or you may find the programs at a trade school to be a better alternative for you.
Along with in-depth profiles of schools and the programs they offer, Business Degree Central has created the Most Popular Marketing Bachelor's Degree Schools in the Great Lakes Region to help you in your search for the best school for you. Our analysis looked at 164 schools in the Great Lakes Region to see which bachelor's degree programs were the most popular for business students. To create this ranking we looked at how many students graduated from the Marketing program at each school on the list.
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2023 Most Popular Marketing Bachelor’s Degree Schools in the Great Lakes Region
The colleges and universities below are the most popular for marketing majors pursuing a bachelor's degree.
Top 15% Most Popular Marketing Bachelor's Degree Schools
Our 2023 rankings named University of Cincinnati - Main Campus the most popular school in the Great Lakes Region for marketing students working on their bachelor’s degree. Located in the large city of Cincinnati, UC is a public college with a very large student population.
Women make up 53% of the marketing majors at the school.
While working on their Bachelor's Degree, marketing majors at UC accumulate an average of around $20,891 in student debt. The average monthly payment of a loan this size is about $265, assuming that the borrower is on a 10-year repayment plan.
You’ll be in good company if you decide to attend Ohio State University - Main Campus. It ranked #2 on our 2023 Most Popular Marketing Bachelor’s Degree Schools in the Great Lakes Region list. Ohio State is a fairly large public school located in the city of Columbus.
About 59% of the students majoring in marketing at the school are women while 41% are male.
On average, marketing graduates from Ohio State take out $18,994 in student loans while working on their Bachelor's Degree. For students who choose a 10-year repayment plan, the average monthly student loan payment is $351.
The in-demand bachelor’s degree programs at Miami University - Oxford helped the school earn the #3 place on this year’s ranking of the most popular marketing schools in the Great Lakes Region . Miami University - Oxford is a large public school located in the town of Oxford.
About 54% of the students majoring in marketing at the school are women while 46% are male.
On average, marketing graduates from Miami University - Oxford take out $19,405 in student loans while working on their Bachelor's Degree. Assuming that a graduate chooses a 10-year repayment plan, the average monthly loan payment is $657.
Out of the 164 schools in the Great Lakes Region that were part of this year’s ranking, University of Wisconsin - Milwaukee landed the # 4 spot on the list. UWM is a very large public school located in the large city of Milwaukee.
About 42% of the students majoring in marketing at the school are women while 58% are male.
After completing their Bachelor's Degree, marketing graduates from UWM carry an average student debt load of $22,238. Assuming that a graduate chooses a 10-year repayment plan, the average monthly loan payment is $166.
A rank of #5 on this year’s list means Grand Valley State University is a great place for marketing students working on their bachelor’s degree. GVSU is a fairly large public school located in the suburb of Allendale.
About 49% of the students majoring in marketing at the school are women while 51% are male.
On average, marketing graduates from GVSU take out $22,067 in student loans while working on their Bachelor's Degree. For students who choose a 10-year repayment plan, the average monthly student loan payment is $249.
Illinois State University did quite well in this year’s ranking of the most popular places for marketing students to get a bachelor’s degree. It came in at #6 on the list. Located in the suburb of Normal, Illinois State is a public school with a very large student population.
Women make up 41% of the marketing majors at the school.
After completing their Bachelor's Degree, marketing graduates from Illinois State carry an average student debt load of $18,930. The average monthly payment of a loan this size is about $424, assuming that the borrower is on a 10-year repayment plan.
Ohio University - Athens Campus landed the #7 spot in the 2023 rankings for the most popular bachelor’s degree marketing programs. OHIO Athens is a very large public school located in the distant town of Athens.
Women make up 52% of the marketing majors at the school.
The average amount in student loans that marketing majors at OHIO Athens take out while working on their Bachelor's Degree is $21,488. When it comes time to repay the loan, graduates who are on a 10-year repayment plan pay an average monthly payment of $451.
Read full report on Marketing at Ohio University - Athens Campus
University of Wisconsin - Madison did quite well in this year’s ranking of the most popular places for marketing students to get a bachelor’s degree. It came in at #8 on the list. UW - Madison is a fairly large public school located in the large city of Madison.
About 70% of the students majoring in marketing at the school are women while 30% are male.
On average, marketing graduates from UW - Madison take out $18,662 in student loans while working on their Bachelor's Degree. This translates to an average monthly loan payment of $345, based on a 10-year repayment plan.
Western Michigan University landed the #9 spot in the 2023 rankings for the most popular bachelor’s degree marketing programs. Located in the small city of Kalamazoo, WMU is a public school with a fairly large student population.
Women make up 36% of the marketing majors at the school.
Marketing majors at WMU take out an average of $23,445 in student loans while working on their Bachelor's Degree. When it comes time to repay the loan, graduates who are on a 10-year repayment plan pay an average monthly payment of $277.
Read full report on Marketing at Western Michigan University
University of Toledo landed the #10 spot in the 2023 rankings for the most popular bachelor’s degree marketing programs. University of Toledo is a fairly large public school located in the large city of Toledo.
About 44% of the students majoring in marketing at the school are women while 56% are male.
While working on their Bachelor's Degree, marketing majors at University of Toledo accumulate an average of around $22,308 in student debt. The average monthly payment of a loan this size is about $187, assuming that the borrower is on a 10-year repayment plan.
With a ranking of #11, Michigan State University did quite well on this year’s most popular schools for marketing students working on their bachelor’s degree. Located in the city of East Lansing, Michigan State is a public college with a fairly large student population.
Of the 185 students majoring in marketing at Michigan State, 36% are male and 64% are female.
For students who choose a 10-year repayment plan, the average monthly student loan payment is $571.
University of Dayton did quite well in this year’s ranking of the most popular places for marketing students to get a bachelor’s degree. It came in at #12 on the list. UDayton is a fairly large private not-for-profit school located in the midsize city of Dayton.
Of the 168 students majoring in marketing at UDayton, 50% are male and 50% are female.
This translates to an average monthly loan payment of $545, based on a 10-year repayment plan.
Wayne State University ranked #13 on this year’s Most Popular Marketing Bachelor’s Degree Schools in the Great Lakes Region list. Located in the city of Detroit, Wayne State is a public school with a very large student population.
Of the 209 students majoring in marketing at Wayne State, 38% are male and 62% are female.
On average, marketing graduates from Wayne State take out $22,039 in student loans while working on their Bachelor's Degree. When it comes time to repay the loan, graduates who are on a 10-year repayment plan pay an average monthly payment of $253.
With a ranking of #14, Loyola University Chicago did quite well on this year’s most popular schools for marketing students working on their bachelor’s degree. Loyola Chicago is a large private not-for-profit school located in the large city of Chicago.
Women make up 61% of the marketing majors at the school.
Assuming that a graduate chooses a 10-year repayment plan, the average monthly loan payment is $907.
University of Illinois at Chicago did quite well in this year’s ranking of the most popular places for marketing students to get a bachelor’s degree. It came in at #15 on the list. Located in the city of Chicago, UIC is a public college with a fairly large student population.
About 55% of the students majoring in marketing at the school are women while 45% are male.
The average amount in student loans that marketing majors at UIC take out while working on their Bachelor's Degree is $17,700. The average monthly payment of a loan this size is about $365, assuming that the borrower is on a 10-year repayment plan.
DePaul University ranked #16 on this year’s Most Popular Marketing Bachelor’s Degree Schools in the Great Lakes Region list. DePaul is a fairly large private not-for-profit school located in the large city of Chicago.
Women make up 56% of the marketing majors at the school.
The average amount in student loans that marketing majors at DePaul take out while working on their Bachelor's Degree is $21,768. This translates to an average monthly loan payment of $591, based on a 10-year repayment plan.
Kent State University at Kent landed the #16 spot in the 2023 rankings for the most popular bachelor’s degree marketing programs. Located in the large suburb of Kent, Kent State is a public college with a fairly large student population.
Women make up 55% of the marketing majors at the school.
The average amount in student loans that marketing majors at Kent State take out while working on their Bachelor's Degree is $21,925. The average monthly payment of a loan this size is about $374, assuming that the borrower is on a 10-year repayment plan.
Read full report on Marketing at Kent State University at Kent
University of Wisconsin - Whitewater landed the #18 spot in the 2023 rankings for the most popular bachelor’s degree marketing programs. Located in the distant town of Whitewater, UW - Whitewater is a public college with a fairly large student population.
Women make up 47% of the marketing majors at the school.
Marketing majors at UW - Whitewater take out an average of $21,559 in student loans while working on their Bachelor's Degree. The average monthly payment of a loan this size is about $192, assuming that the borrower is on a 10-year repayment plan.
Full Marketing at University of Wisconsin - Whitewater Report
Central Michigan University came in at #19 in this year’s edition of the Most Popular Marketing Bachelor’s Degree Schools in the Great Lakes Region ranking. Located in the distant town of Mount Pleasant, Central Michigan is a public college with a large student population.
Of the 132 students majoring in marketing at Central Michigan, 55% are male and 45% are female.
After completing their Bachelor's Degree, marketing graduates from Central Michigan carry an average student debt load of $24,547. Assuming that a graduate chooses a 10-year repayment plan, the average monthly loan payment is $318.
With a ranking of #20, University of Illinois at Urbana-Champaign did quite well on this year’s most popular schools for marketing students working on their bachelor’s degree. UIUC is a fairly large public school located in the small city of Champaign.
Of the 156 students majoring in marketing at UIUC, 36% are male and 64% are female.
When it comes time to repay the loan, graduates who are on a 10-year repayment plan pay an average monthly payment of $725.
Read full report on Marketing at University of Illinois at Urbana-Champaign
University of Wisconsin - La Crosse came in at #21 in this year’s edition of the Most Popular Marketing Bachelor’s Degree Schools in the Great Lakes Region ranking. Located in the small city of La Crosse, UW - La Crosse is a public school with a large student population.
About 47% of the students majoring in marketing at the school are women while 53% are male.
The average amount in student loans that marketing majors at UW - La Crosse take out while working on their Bachelor's Degree is $20,366. For students who choose a 10-year repayment plan, the average monthly student loan payment is $173.
Northern Illinois University ranked #22 on this year’s Most Popular Marketing Bachelor’s Degree Schools in the Great Lakes Region list. Located in the small suburb of Dekalb, NIU is a public school with a fairly large student population.
About 45% of the students majoring in marketing at the school are women while 55% are male.
While working on their Bachelor's Degree, marketing majors at NIU accumulate an average of around $21,666 in student debt. Assuming that a graduate chooses a 10-year repayment plan, the average monthly loan payment is $318.
University of Wisconsin - Eau Claire ranked #23 on this year’s Most Popular Marketing Bachelor’s Degree Schools in the Great Lakes Region list. UW - Eau Claire is a large public school located in the small city of Eau Claire.
About 49% of the students majoring in marketing at the school are women while 51% are male.
The average amount in student loans that marketing majors at UW - Eau Claire take out while working on their Bachelor's Degree is $19,414.
Full Marketing at University of Wisconsin - Eau Claire Report
University of Akron Main Campus ranked #24 on this year’s Most Popular Marketing Bachelor’s Degree Schools in the Great Lakes Region list. University of Akron Main Campus is a fairly large public school located in the medium-sized city of Akron.
Of the 99 students majoring in marketing at University of Akron Main Campus, 61% are male and 39% are female.
While working on their Bachelor's Degree, marketing majors at University of Akron Main Campus accumulate an average of around $22,801 in student debt. For students who choose a 10-year repayment plan, the average monthly student loan payment is $333.
Honorable Mentions
Here are some additional popular schools for Marketing students in the Great Lakes Region that almost earned our Most Popular Marketing Bachelor's Degree Schools in the Great Lakes Region award.
| Rank | College | Location |
|---|---|---|
| 25 | Marquette University | Milwaukee, WI |
| 26 | Oakland University | Rochester Hills, MI |
| 27 | Eastern Michigan University | Ypsilanti, MI |
| 28 | Ball State University | Muncie, IN |
| 29 | Xavier University | Cincinnati, OH |
| 30 | Northwood University | Midland, MI |
| 31 | Cleveland State University | Cleveland, OH |
| 31 | Purdue University - Main Campus | West Lafayette, IN |
Best Marketing Colleges by State
Explore the best marketing colleges for a specific state in the Great Lakes region.
| State | Degrees Awarded |
|---|---|
| Michigan | 1,993 |
| Ohio | 3,226 |
| Illinois | 2,110 |
| Indiana | 730 |
| Wisconsin | 1,561 |
Majors Related to Marketing
Marketing is one of 21 different types of business programs to choose from.
Marketing Focus Areas
| Major | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 49,275 |
| Other Marketing | 1,331 |
| Digital Marketing | 677 |
| International Marketing | 482 |
| Marketing Research | 313 |
Most Popular Related Majors
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 403,753 |
| Accounting | 93,982 |
| General Business/Commerce | 56,779 |
| Finance & Financial Management | 54,690 |
| Management Sciences & Quantitative Methods | 48,037 |
Notes and References
*These averages are for the top 25 schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
- Credit for the banner image above goes to Nick Youngson.
More about our data sources and methodologies.
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