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Marketing at Grand Valley State University

If you are interested in studying Marketing, consider the program at Grand Valley State University. The following information will help you decide if it is a good fit for you.

Grand Valley State University is in Allendale, MI.

For the most recent IPEDS reporting year, 307 marketing graduations were recorded at Grand Valley State University.

Online & Distance Learning at Grand Valley State University

Many students take online classes at Grand Valley State University. Among 22,011 students, 1,443 (7%) were enrolled entirely in distance education and 9,272 (42%) took at least some classes online.

Marketing Rankings at Grand Valley State University

Rankings can help you compare Grand Valley State University’s Marketing program against other schools offering the same major.

Bachelor’s-Level Rankings

Ranking	Scope	Rank
Best Schools (Quality)	Michigan	#3 of 24
Best Value	Michigan	#13 of 23
Best Schools (Quality)	Great Lakes (Region)	#28 of 126
Best Value	Great Lakes (Region)	#57 of 125
Best Schools (Quality)	Nationwide	#142 of 645
Best Value	Nationwide	#265 of 642

Earnings for Marketing Graduates from Grand Valley State University

Those who finish Grand Valley State University’s Marketing program earn the following amounts (per the U.S. Department of Education’s College Scorecard):

Years After Graduation	Median Earnings
1 year	$43,752
2 years	$45,956
3 years	$53,895
4 years	$60,394
5 years	$69,915

Is this above or below average for the school? At the four-year mark, Marketing graduates from Grand Valley State University take home a median $60,394, compared with $57,127 for all Grand Valley State University graduates — about 6% higher than the school-wide median.

Median Debt at Graduation

Median student loan debt for Marketing graduates from Grand Valley State University is $25,000.

Student Demographics & Diversity

Below you’ll find the student demographics for Marketing graduates at Grand Valley State University, broken down by degree level.

Looking at the program as a whole, Marketing graduates at Grand Valley State University are 50% women (155) and 50% men (152).

Marketing Bachelor’s Program at Grand Valley State University

Among the 307 bachelor’s marketing degrees awarded at Grand Valley State University, 50% were women (155) and 50% were men (152).

The following table and chart show the race/ethnicity of Marketing bachelor’s degree recipients at Grand Valley State University.

Race / Ethnicity	Number of Graduates
White	274
Hispanic / Latino	14
Black / African American	3
Asian	6
Two or More Races	6
International (Nonresident)	4

Minority students account for 9% of Marketing bachelor’s degree recipients at Grand Valley State University, below the national average of 31%.*

*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.

More Specific Marketing Concentrations at Grand Valley State University

This Marketing program at Grand Valley State University breaks down into more specific concentrations:

Concentration	Graduates
Marketing/Marketing Management	307

Best-Paid Careers for Marketing Graduates

Those who complete Marketing program at Grand Valley State University pursue many career paths. The table below ranks the highest-paying careers for Marketing majors, ordered by median annual salary:

Occupation	Nationwide Median Wage
Market Research Analysts and Marketing Specialists	$124,518
Fundraisers	$118,069
Advertising and Promotions Managers	$113,521
Fundraising Managers	$90,350
Marketing Managers	$90,143
Search Marketing Strategists	$85,177
Sales Managers	$68,051

References

• IPEDS — Integrated Postsecondary Education Data System
• U.S. Department of Education — College Scorecard
• O*NET Online (Bureau of Labor Statistics)
• National Center for Education Statistics

More about our data sources and methodologies.