Marketing/Marketing Management, General at Grand Valley State University

If you are interested in studying marketing/marketing management, general, you may want to check out the program at Grand Valley State University. The following information will help you decide if it is a good fit for you.

GVSU is located in Allendale, Michigan and approximately 23,350 students attend the school each year. Of the 1,595 students who graduated with a bachelor’s degree from Grand Valley State University in 2021, 302 of them were marketing/marketing management, general majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

GVSU Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management

GVSU Marketing/Marketing Management, General Rankings

The following rankings from College Factual show how the marketing management progam at GVSU compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at GVSU is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	63
	127
	213

Marketing Management Student Demographics at GVSU

Take a look at the following statistics related to the make-up of the marketing management majors at Grand Valley State University.

GVSU Marketing/Marketing Management, General Bachelor’s Program

Of the 302 students who graduated with a bachelor’s in marketing management from GVSU in 2021, 46% were men and 54% were women.

About 88% of those who receive a bachelor's degree in marketing management at GVSU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Grand Valley State University with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	7
Black or African American	5
Hispanic or Latino	15
White	266
International Students	1
Other Races/Ethnicities	8

GVSU also has a doctoral program available in marketing management. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for Grand Valley State University.

Occupation	Jobs in MI	Average Salary in MI
Market Research Analysts and Marketing Specialists	18,980	$67,500
Sales Managers	8,640	$142,340
Marketing Managers	4,310	$137,900
Business Professors	2,350	$107,140
Advertising and Promotions Managers	580	$124,670

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Demhem under License

More about our data sources and methodologies.