Other Marketing

Types of Degrees Other Marketing Majors Are Getting

The following table lists how many other marketing graduations there were in 2020-2021 for each degree level.

Education Level	Number of Grads
Bachelor’s Degree	873
Master’s Degree	297
Basic Certificate	96
Associate Degree	29
Undergraduate Certificate	29
Graduate Certificate	24
Doctor’s Degree	5

What Other Marketing Majors Need to Know

In an O*NET survey, other marketing majors were asked to rate what knowledge areas, skills, and abilities were important in their occupations. These answers were weighted on a scale of 1 to 5 with 5 being the most important.

Knowledge Areas for Other Marketing Majors

According to O*NET survey takers, a major in other marketing should prepare you for careers in which you will need to be knowledgeable in the following areas:

• Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
• Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Skills for Other Marketing Majors

other marketing majors are found most commonly in careers in which the following skills are important:

• Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
• Speaking - Talking to others to convey information effectively.
• Social Perceptiveness - Being aware of others’ reactions and understanding why they react as they do.

Abilities for Other Marketing Majors

As a other marketing major, you will find yourself needing the following abilities:

• Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
• Written Comprehension - The ability to read and understand information and ideas presented in writing.
• Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
• Written Expression - The ability to communicate information and ideas in writing so others will understand.
• Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.

What Can You Do With a Other Marketing Major?

Below is a list of occupations associated with other marketing:

Job Title	Job Growth Rate	Median Salary
Marketing Managers	10.1%	$134,290

Who Is Getting a Bachelor’s Degree in Other Marketing?

According to recent stats this major attracts about equal numbers of men and women. Roughly 52% of the graduates are women, and 48% are men.

Racial-Ethnic Diversity

At the countrywide level, the racial-ethnic distribution of other marketing majors is as follows:

Race/Ethnicity	Number of Grads
Asian	20
Black or African American	123
Hispanic or Latino	77
White	572
International Students	19
Other Races/Ethnicities	62

Geographic Diversity

Other Marketing appeals to people across the globe. About 2.2% of those with this major are international students.

How Much Do Other Marketing Majors Make?

Salaries According to BLS

Other Marketing majors often go into careers with median salaries of $147,240. This median refers to all degree levels, so the salary for a person with just a bachelor’s degree may be a little less and the one for a person with an advanced degree may be a little more.

To put that into context, according to BLS data from the first quarter of 2020, the typical high school graduate makes between $30,000 and $57,900 a year (25th through 75th percentile). The average person with a bachelor’s degree (any field) makes between $45,600 and $99,000. Advanced degree holders make the most with salaries between $55,600 and $125,400.

Amount of Education Required for Careers Related to Other Marketing

Some careers associated with other marketing require an advanced degree while some may not even require a bachelor’s. Whatever the case may be, pursuing more education usually means that more career options will be available to you.

How much schooling do you really need to compete in today’s job market? People currently working in careers related to other marketing have obtained the following education levels.

Education Level	Percentage of Workers
High School Diploma - or the equivalent (for example, GED)	3.6%
Some College Courses	2.8%
Associate’s Degree (or other 2-year degree)	3.0%
Bachelor’s Degree	56.1%
Master’s Degree	24.5%
First Professional Degree - awarded for completion of a program that: requires at least 2 years of college work before entrance into the program, includes a total of at least 6 academic years of work to complete, and provides all remaining academic requirements to begin practice in a profession.	10.6%

Online Other Marketing Programs

In 2020-2021, 119 schools offered a other marketing program of some type. The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.

Degree Level	Colleges Offering Programs	Colleges Offering Online Classes
Certificate (Less Than 1 Year)	0	0
Certificate (1-2 years)	8	1
Certificate (2-4 Years)	0	0
Associate’s Degree	30	21
Bachelor’s Degree	7	3
Post-Baccalaureate	0	0
Master’s Degree	22	6
Post-Master’s	1	0
Doctor’s Degree (Research)	1	0
Doctor’s Degree (Professional Practice)	0	0
Doctor’s Degree (Other)	0	0

Is a Degree in Other Marketing Worth It?

The median salary for a other marketing grad is $147,240 per year. This is based on the weighted average of the most common careers associated with the major.

This is 269% more than the average salary for an individual holding a high school degree. This adds up to a gain of about $2,146,800 after 20 years!

Majors Related to Other Marketing

You may also be interested in one of the following majors related to other marketing.

Major	Number of Grads
Marketing/Marketing Management, General	50,275
International Marketing	582
Digital Marketing	477
Marketing Research	229

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• College Scorecard
• National Center for Education Statistics
• O*NET Online
• U.S. Bureau of Labor Statistics
• Usual Weekly Earnings of Wage and Salary Workers First Quarter 2020
• Image Credit: By Nick Youngson under License

More about our data sources and methodologies.