Types of Degrees Majors Are Getting

The following table lists how many marketing/marketing management, general graduations there were for each degree level during the last year for which data was available.

Education Level	Number of Grads
Bachelor’s Degree	42,857
Master’s Degree	2,468
Associate Degree	1,572
Basic Certificate	1,402
Graduate Certificate	552
Undergraduate Certificate	407
Doctor’s Degree	17

What Majors Need to Know

In an O*NET survey, marketing management majors were asked to rate what knowledge areas, skills, and abilities were important in their occupations. These answers were weighted on a scale of 1 to 5 with 5 being the most important.

Knowledge Areas for Marketing Management Majors

Marketing Management majors often go into careers in which the following knowledge areas are important:

• English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
• Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Skills for Marketing Management Majors

The following list of skills has been highlighted as some of the most essential for careers related to marketing management:

• Speaking - Talking to others to convey information effectively.
• Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
• Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.

Abilities for Marketing Management Majors

As a marketing management major, you will find yourself needing the following abilities:

• Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
• Written Comprehension - The ability to read and understand information and ideas presented in writing.
• Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
• Written Expression - The ability to communicate information and ideas in writing so others will understand.
• Speech Clarity - The ability to speak clearly so others can understand you.

What Can You Do With a Major?

People with a marketing management degree often go into the following careers:

Job Title	Job Growth Rate	Median Salary
Advertising and Promotions Managers	5.4%	$117,130
Green Marketers	5.4%	$117,130
Market Research Analysts and Marketing Specialists	23.2%	$63,120
Marketing Managers	10.1%	$134,290
Sales Managers	7.5%	$124,220

Who Is Getting a Bachelor’s Degree in ?

The major attracts more women than men. About 55% of the recent graduates in this field are female.

Racial-Ethnic Diversity

At the countrywide level, the racial-ethnic distribution of marketing management majors is as follows:

Race/Ethnicity	Number of Grads
Asian	2,160
Black or African American	2,705
Hispanic or Latino	5,853
White	27,789
International Students	1,707
Other Races/Ethnicities	2,643

Geographic Diversity

Students from other countries are interested in Marketing Management, too. About 4.0% of those with this major are international students.

How Much Do Majors Make?

Salaries According to BLS

Average salaries range from $103,330 to $140,320 (25th to 75th percentile) for careers related to marketing management. This range includes all degree levels, so you may expect those with a more advanced degree to make more while those with less advanced degrees will typically make less.

To put that into context, according to BLS data from the first quarter of 2020, the typical high school graduate makes between $30,000 and $57,900 a year (25th through 75th percentile). The average person with a bachelor’s degree (any field) makes between $45,600 and $99,000. Advanced degree holders make the most with salaries between $55,600 and $125,400.

Amount of Education Required for Careers Related to

Some degrees associated with marketing management may require an advanced degree, while others may not even require a bachelor’s in the field. In general, the more advanced your degree the more career options will open up to you. However, there is significant time and money that needs to be invested into your education so weigh the pros and cons.

How much schooling do you really need to compete in today’s job market? People currently working in careers related to marketing management have obtained the following education levels.

Education Level	Percentage of Workers
Less than a High School Diploma	1.1%
High School Diploma - or the equivalent (for example, GED)	2.7%
Some College Courses	2.8%
Associate’s Degree (or other 2-year degree)	4.3%
Bachelor’s Degree	36.9%
Post-Baccalaureate Certificate - awarded for completion of an organized program of study; designed for people who have completed a Baccalaureate degree but do not meet the requirements of academic degrees carrying the title of Master.	2.0%
Master’s Degree	13.7%
Post-Master’s Certificate - awarded for completion of an organized program of study; designed for people who have completed a Master’s degree but do not meet the requirements of academic degrees at the doctoral level.	0.1%
First Professional Degree - awarded for completion of a program that: requires at least 2 years of college work before entrance into the program, includes a total of at least 6 academic years of work to complete, and provides all remaining academic requirements to begin practice in a profession.	2.8%
Doctoral Degree	18.0%

Online Programs

The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.

Degree Level	Colleges Offering Programs	Colleges Offering Online Classes
Certificate (Less Than 1 Year)	0	0
Certificate (1-2 years)	91	29
Certificate (2-4 Years)	3	1
Associate’s Degree	214	68
Bachelor’s Degree	69	31
Post-Baccalaureate	0	0
Master’s Degree	133	39
Post-Master’s	18	0
Doctor’s Degree (Research)	15	2
Doctor’s Degree (Professional Practice)	0	0
Doctor’s Degree (Other)	0	0

Is a Degree in Worth It?

The median salary for a marketing management grad is $133,090 per year. This is based on the weighted average of the most common careers associated with the major.

This is 234% more than the average salary for an individual holding a high school degree. This adds up to a gain of about $1,863,800 after 20 years!

Majors Related to

You may also be interested in one of the following majors related to marketing management.

Major	Number of Grads
Other Marketing	1,331
Digital Marketing	677
International Marketing	482
Marketing Research	313

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• College Scorecard
• National Center for Education Statistics
• O*NET Online
• U.S. Bureau of Labor Statistics
• Usual Weekly Earnings of Wage and Salary Workers First Quarter 2020
• Image Credit: By Nick Youngson under License

More about our data sources and methodologies.