Marketing/Marketing Management

Types of Degrees Marketing/Marketing Management Majors Are Getting

The following table lists how many marketing/marketing management, general graduations there were in 2020-2021 for each degree level.

Education Level	Number of Grads
Bachelor’s Degree	43,894
Master’s Degree	2,560
Associate Degree	1,622
Basic Certificate	1,189
Graduate Certificate	595
Undergraduate Certificate	389
Doctor’s Degree	26

What Marketing/Marketing Management Majors Need to Know

In an O*NET survey, marketing management majors were asked to rate what knowledge areas, skills, and abilities were important in their occupations. These answers were weighted on a scale of 1 to 5 with 5 being the most important.

Knowledge Areas for Marketing Management Majors

Marketing Management majors often go into careers in which the following knowledge areas are important:

• English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
• Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Skills for Marketing Management Majors

A major in marketing management prepares you for careers in which the following skill-sets are crucial:

• Speaking - Talking to others to convey information effectively.
• Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
• Social Perceptiveness - Being aware of others’ reactions and understanding why they react as they do.

Abilities for Marketing Management Majors

Marketing Management majors often go into careers where the following abilities are vital:

• Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
• Written Comprehension - The ability to read and understand information and ideas presented in writing.
• Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
• Written Expression - The ability to communicate information and ideas in writing so others will understand.
• Speech Clarity - The ability to speak clearly so others can understand you.

What Can You Do With a Marketing/Marketing Management Major?

People with a marketing management degree often go into the following careers:

Job Title	Job Growth Rate	Median Salary
Advertising and Promotions Managers	5.4%	$117,130
Green Marketers	5.4%	$117,130
Market Research Analysts and Marketing Specialists	23.2%	$63,120
Marketing Managers	10.1%	$134,290
Sales Managers	7.5%	$124,220

Who Is Getting a Bachelor’s Degree in Marketing/Marketing Management?

According to recent stats this major attracts about equal numbers of men and women. Roughly 54% of the graduates are women, and 46% are men.

Racial-Ethnic Diversity

At the countrywide level, the racial-ethnic distribution of marketing management majors is as follows:

Race/Ethnicity	Number of Grads
Asian	2,126
Black or African American	2,707
Hispanic or Latino	5,879
White	28,503
International Students	1,972
Other Races/Ethnicities	2,707

Geographic Diversity

Marketing Management appeals to people across the globe. About 4.5% of those with this major are international students.

How Much Do Marketing/Marketing Management Majors Make?

Salaries According to BLS

Marketing Management majors often go into careers where salaries can range from $103,330 to $140,320 (25th to 75th percentile). This range includes all degree levels, so the salary for a person with just a bachelor’s degree may be a little less and the one for a person with an advanced degree may be a little more.

To put that into context, according to BLS data from the first quarter of 2020, the typical high school graduate makes between $30,000 and $57,900 a year (25th through 75th percentile). The average person with a bachelor’s degree (any field) makes between $45,600 and $99,000. Advanced degree holders make the most with salaries between $55,600 and $125,400.

Amount of Education Required for Careers Related to Marketing/Marketing Management

Some careers associated with marketing management require an advanced degree while some may not even require a bachelor’s. Whatever the case may be, pursuing more education usually means that more career options will be available to you.

Find out what the typical degree level is for marketing management careers below.

Education Level	Percentage of Workers
Less than a High School Diploma	1.1%
High School Diploma - or the equivalent (for example, GED)	2.7%
Some College Courses	2.8%
Associate’s Degree (or other 2-year degree)	4.3%
Bachelor’s Degree	36.9%
Post-Baccalaureate Certificate - awarded for completion of an organized program of study; designed for people who have completed a Baccalaureate degree but do not meet the requirements of academic degrees carrying the title of Master.	2.0%
Master’s Degree	13.7%
Post-Master’s Certificate - awarded for completion of an organized program of study; designed for people who have completed a Master’s degree but do not meet the requirements of academic degrees at the doctoral level.	0.1%
First Professional Degree - awarded for completion of a program that: requires at least 2 years of college work before entrance into the program, includes a total of at least 6 academic years of work to complete, and provides all remaining academic requirements to begin practice in a profession.	2.8%
Doctoral Degree	18.0%

Online Marketing/Marketing Management Programs

In the 2020-2021 academic year, 1,056 schools offered some type of marketing/marketing management, general program. The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.

Degree Level	Colleges Offering Programs	Colleges Offering Online Classes
Certificate (Less Than 1 Year)	0	0
Certificate (1-2 years)	94	25
Certificate (2-4 Years)	3	1
Associate’s Degree	217	64
Bachelor’s Degree	63	22
Post-Baccalaureate	0	0
Master’s Degree	121	26
Post-Master’s	13	0
Doctor’s Degree (Research)	14	1
Doctor’s Degree (Professional Practice)	0	0
Doctor’s Degree (Other)	0	0

Is a Degree in Marketing/Marketing Management Worth It?

The median salary for a marketing management grad is $133,090 per year. This is based on the weighted average of the most common careers associated with the major.

This is 234% more than the average salary for an individual holding a high school degree. This adds up to a gain of about $1,863,800 after 20 years!

Majors Related to Marketing/Marketing Management

You may also be interested in one of the following majors related to marketing management.

Major	Number of Grads
Other Marketing	1,353
International Marketing	582
Digital Marketing	477
Marketing Research	229

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• College Scorecard
• National Center for Education Statistics
• O*NET Online
• U.S. Bureau of Labor Statistics
• Usual Weekly Earnings of Wage and Salary Workers First Quarter 2020
• Image Credit: By Nick Youngson under License

More about our data sources and methodologies.