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Hospitality Marketing Operations Major

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Hospitality Marketing Operations

78 Bachelor's Degrees Annually
#86 in Popularity
$62,270 Median Salary

Types of Degrees Hospitality Marketing Operations Majors Are Getting

The following table lists how many hospitality and recreation marketing operations graduations there were in 2018-2019 for each degree level.

Education Level Number of Grads
Bachelor’s Degree 78
Basic Certificate 25
Undergraduate Certificate 3
Associate’s Degree 3

What Hospitality Marketing Operations Majors Need to Know

People with careers related to hospitality and recreation marketing operations were asked what knowledge areas, skills, and abilities were important for their jobs. They weighted these areas on a scale of 1 to 5 with 5 being the highest.

Knowledge Areas for Hospitality and Recreation Marketing Operations Majors

This major prepares you for careers in which these knowledge areas are important:

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  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Personnel and Human Resources - Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

Skills for Hospitality and Recreation Marketing Operations Majors

The following list of skills has been highlighted as some of the most essential for careers related to hospitality and recreation marketing operations:

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  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Service Orientation - Actively looking for ways to help people.
  • Social Perceptiveness - Being aware of others’ reactions and understanding why they react as they do.
  • Speaking - Talking to others to convey information effectively.
  • Management of Personnel Resources - Motivating, developing, and directing people as they work, identifying the best people for the job.

Abilities for Hospitality and Recreation Marketing Operations Majors

As you progress with your hospitality and recreation marketing operations degree, there are several abilities you should pick up that will help you in whatever related career you choose. These abilities include:

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  • Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
  • Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
  • Written Comprehension - The ability to read and understand information and ideas presented in writing.
  • Written Expression - The ability to communicate information and ideas in writing so others will understand.
  • Speech Clarity - The ability to speak clearly so others can understand you.

What Can You Do With a Hospitality Marketing Operations Major?

People with a hospitality and recreation marketing operations degree often go into the following careers:

Job Title Job Growth Rate Median Salary
Lodging Managers 4.0% $53,390

Who Is Getting a Bachelor’s Degree in Hospitality Marketing Operations?

78 Bachelor's Degrees Annually
5% Percent Women
12% Percent Racial-Ethnic Minorities*
This major attracts more men than women. About 95% of the graduates in this field are male.

Racial-Ethnic Diversity

At the countrywide level, the racial-ethnic distribution of hospitality and recreation marketing operations majors is as follows:

Racial-Ethnic Diversity of Hospitality and Recreation Marketing Operations Students with Bachelor's Degrees
Race/Ethnicity Number of Grads
Asian 2
Black or African American 5
Hispanic or Latino 1
White 65
International Students 1
Other Races/Ethnicities 4

Geographic Diversity

Hospitality and Recreation Marketing Operations appeals to people across the globe. About 1.3% of those with this major are international students.

How Much Do Hospitality Marketing Operations Majors Make?

Salaries According to BLS

The median salary for someone in a career related to hospitality and recreation marketing operations is $62,270. This median refers to all degree levels, so you may expect those with a more advanced degree to make more while those with less advanced degrees will typically make less.

To put that into context, according to BLS data from the first quarter of 2020, the typical high school graduate makes between $30,000 and $57,900 a year (25th through 75th percentile). The average person with a bachelor’s degree (any field) makes between $45,600 and $99,000. Advanced degree holders make the most with salaries between $55,600 and $125,400.

Median Salary for a Hospitality Marketing Operations Major  62,270
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Median Salary for a High School Graduate  ( 30000 to 57900 )
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Median Salary for a Bachelor's Degree Holder  ( 45600 to 99000 )
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Median Salary for an Advanced Degree Holder  ( 55600 to 125400 )
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250K

Some degrees associated with hospitality and recreation marketing operations may require an advanced degree, while others may not even require a bachelor’s in the field. In general, the more advanced your degree the more career options will open up to you. However, there is significant time and money that needs to be invested into your education so weigh the pros and cons.

Find out what the typical degree level is for hospitality and recreation marketing operations careers below.

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Education Level Percentage of Workers
Less than a High School Diploma 18.3%
High School Diploma - or the equivalent (for example, GED) 1.1%
Some College Courses 5.9%
Associate’s Degree (or other 2-year degree) 3.0%
Bachelor’s Degree 71.6%

Online Hospitality Marketing Operations Programs

In 2018-2019, 14 schools offered a hospitality and recreation marketing operations program of some type. The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.

Degree Level Colleges Offering Programs Colleges Offering Online Classes
Certificate (Less Than 1 Year) 5 0
Certificate (1-2 years) 3 0
Certificate (2-4 Years) 0 0
Associate’s Degree 1 0
Bachelor’s Degree 0 0
Post-Baccalaureate 5 0
Master’s Degree 0 0
Post-Master’s 0 0
Doctor’s Degree (Research) 0 0
Doctor’s Degree (Professional Practice) 0 0
Doctor’s Degree (Other) 0 0

Is a Degree in Hospitality Marketing Operations Worth It?

The median salary for a hospitality and recreation marketing operations grad is $62,270 per year. This is based on the weighted average of the most common careers associated with the major.

This is 56% more than the average salary for an individual holding a high school degree. This adds up to a gain of about $447,400 after 20 years!

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You may also be interested in one of the following majors related to hospitality and recreation marketing operations.

Major Number of Grads
Fashion Merchandising 4,097
Business and Personal/Financial Services Marketing Operations 734
Tourism and Travel Services Marketing Operations 269
Special Products Marketing Operations 218
Other Specialized Merchandising, Sales, and Marketing Operations 170
Apparel and Accessories Marketing Operations 149
Vehicle and Vehicle Parts and Accessories Marketing Operations 75
Tourism Promotion Operations 42
Auctioneering 10
Fashion Modeling 0

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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