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Apparel & Accessories Marketing Major

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Apparel & Accessories Marketing

37 Bachelor's Degrees Annually
54 Master's Degrees Annually
#98 in Popularity
$69,480 Median Salary

Types of Degrees Apparel & Accessories Marketing Majors Are Getting

The following table lists how many apparel and accessories marketing operations graduations there were in 2019-2020 for each degree level.

Education Level Number of Grads
Master’s Degree 44
Associate Degree 36
Undergraduate Certificate 25
Bachelor’s Degree 23
Basic Certificate 5
Graduate Certificate 3

What Apparel & Accessories Marketing Majors Need to Know

People with careers related to apparel and accessories marketing operations were asked what knowledge areas, skills, and abilities were important for their jobs. They weighted these areas on a scale of 1 to 5 with 5 being the highest.

Knowledge Areas for Apparel and Accessories Marketing Operations Majors

According to O*NET survey takers, a major in apparel and accessories marketing operations should prepare you for careers in which you will need to be knowledgeable in the following areas:

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  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Skills for Apparel and Accessories Marketing Operations Majors

The following list of skills has been highlighted as some of the most essential for careers related to apparel and accessories marketing operations:

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  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Speaking - Talking to others to convey information effectively.
  • Persuasion - Persuading others to change their minds or behavior.
  • Negotiation - Bringing others together and trying to reconcile differences.
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Abilities for Apparel and Accessories Marketing Operations Majors

As a apparel and accessories marketing operations major, you will find yourself needing the following abilities:

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  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
  • Speech Clarity - The ability to speak clearly so others can understand you.
  • Speech Recognition - The ability to identify and understand the speech of another person.
  • Written Comprehension - The ability to read and understand information and ideas presented in writing.

What Can You Do With a Apparel & Accessories Marketing Major?

People with a apparel and accessories marketing operations degree often go into the following careers:

Job Title Job Growth Rate Median Salary
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products 5.2% $58,510

Who Is Getting a Bachelor’s Degree in Apparel & Accessories Marketing?

23 Bachelor's Degrees Annually
96% Percent Women
30% Percent Racial-Ethnic Minorities*
The major attracts more women than men. About 96% of the recent graduates in this field are female.

Racial-Ethnic Diversity

At the countrywide level, the racial-ethnic distribution of apparel and accessories marketing operations majors is as follows:

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Race/Ethnicity Number of Grads
Asian 2
Black or African American 1
Hispanic or Latino 3
White 15
International Students 1
Other Races/Ethnicities 1

Geographic Diversity

Students from other countries are interested in Apparel and Accessories Marketing Operations, too. About 4.3% of those with this major are international students.

How Much Do Apparel & Accessories Marketing Majors Make?

Salaries According to BLS

Apparel and Accessories Marketing Operations majors often go into careers with median salaries of $69,480. This median refers to all degree levels, so the salary for a person with just a bachelor’s degree may be a little less and the one for a person with an advanced degree may be a little more.

To put that into context, according to BLS data from the first quarter of 2020, the typical high school graduate makes between $30,000 and $57,900 a year (25th through 75th percentile). The average person with a bachelor’s degree (any field) makes between $45,600 and $99,000. Advanced degree holders make the most with salaries between $55,600 and $125,400.

Median Salary for an Apparel & Accessories Marketing Major  69,480
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250K
Median Salary for a High School Graduate  ( 30000 to 57900 )
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250K
Median Salary for a Bachelor's Degree Holder  ( 45600 to 99000 )
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250K
Median Salary for an Advanced Degree Holder  ( 55600 to 125400 )
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250K

Some degrees associated with apparel and accessories marketing operations may require an advanced degree, while others may not even require a bachelor’s in the field. Whatever the case may be, pursuing more education usually means that more career options will be available to you.

How much schooling do you really need to compete in today’s job market? People currently working in careers related to apparel and accessories marketing operations have obtained the following education levels.

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Education Level Percentage of Workers
Less than a High School Diploma 6.2%
High School Diploma - or the equivalent (for example, GED) 22.5%
Post-Secondary Certificate - awarded for training completed after high school (for example, in agriculture or natural resources, computer services, personal or culinary services, engineering technologies, healthcare, construction trades, mechanic and repair technologies, or precision production) 4.9%
Some College Courses 3.7%
Associate’s Degree (or other 2-year degree) 5.3%
Bachelor’s Degree 61.3%
Post-Master’s Certificate - awarded for completion of an organized program of study; designed for people who have completed a Master’s degree but do not meet the requirements of academic degrees at the doctoral level. 0.5%

Online Apparel & Accessories Marketing Programs

In 2019-2020, 13 schools offered a apparel and accessories marketing operations program of some type. The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.

Degree Level Colleges Offering Programs Colleges Offering Online Classes
Certificate (Less Than 1 Year) 0 0
Certificate (1-2 years) 2 0
Certificate (2-4 Years) 0 0
Associate’s Degree 6 0
Bachelor’s Degree 2 1
Post-Baccalaureate 0 0
Master’s Degree 2 0
Post-Master’s 0 0
Doctor’s Degree (Research) 0 0
Doctor’s Degree (Professional Practice) 0 0
Doctor’s Degree (Other) 0 0

Is a Degree in Apparel & Accessories Marketing Worth It?

The median salary for a apparel and accessories marketing operations grad is $69,480 per year. This is based on the weighted average of the most common careers associated with the major.

This is 74% more than the average salary for an individual holding a high school degree. This adds up to a gain of about $591,600 after 20 years!

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You may also be interested in one of the following majors related to apparel and accessories marketing operations.

Major Number of Grads
Fashion Merchandising 3,926
Business and Personal/Financial Services Marketing Operations 440
Tourism and Travel Services Marketing Operations 278
Other Specialized Merchandising, Sales, and Marketing Operations 201
Special Products Marketing Operations 190
Vehicle and Vehicle Parts and Accessories Marketing Operations 81
Hospitality and Recreation Marketing Operations 70
Tourism Promotion Operations 35
Auctioneering 0

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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