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Tourism Marketing Operations Major

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Tourism Marketing Operations

50 Bachelor's Degrees Annually
#91 in Popularity
$42,720 Median Salary

Types of Degrees Tourism Marketing Operations Majors Are Getting

The following table lists how many tourism and travel services marketing operations graduations there were in 2019-2020 for each degree level.

Education Level Number of Grads
Basic Certificate 158
Bachelor’s Degree 51
Associate Degree 44
Undergraduate Certificate 25

What Tourism Marketing Operations Majors Need to Know

In an O*NET survey, tourism and travel services marketing operations majors were asked to rate what knowledge areas, skills, and abilities were important in their occupations. These answers were weighted on a scale of 1 to 5 with 5 being the most important.

Knowledge Areas for Tourism and Travel Services Marketing Operations Majors

This major prepares you for careers in which these knowledge areas are important:

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  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Geography - Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.
  • Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Skills for Tourism and Travel Services Marketing Operations Majors

When studying tourism and travel services marketing operations, you’ll learn many skills that will help you be successful in a wide range of jobs - even those that do not require a degree in the field. The following is a list of some of the most common skills needed for careers associated with this major:

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  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Service Orientation - Actively looking for ways to help people.
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
  • Speaking - Talking to others to convey information effectively.
  • Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.

Abilities for Tourism and Travel Services Marketing Operations Majors

Tourism and Travel Services Marketing Operations majors often go into careers where the following abilities are vital:

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  • Speech Recognition - The ability to identify and understand the speech of another person.
  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Speech Clarity - The ability to speak clearly so others can understand you.
  • Written Comprehension - The ability to read and understand information and ideas presented in writing.
  • Oral Expression - The ability to communicate information and ideas in speaking so others will understand.

Who Is Getting a Bachelor’s Degree in Tourism Marketing Operations?

51 Bachelor's Degrees Annually
73% Percent Women
33% Percent Racial-Ethnic Minorities*
This major is dominated by women with about 73% of recent graduates being female.

Racial-Ethnic Diversity

At the countrywide level, the racial-ethnic distribution of tourism and travel services marketing operations majors is as follows:

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Race/Ethnicity Number of Grads
Asian 0
Black or African American 3
Hispanic or Latino 14
White 25
International Students 8
Other Races/Ethnicities 1

Geographic Diversity

Tourism and Travel Services Marketing Operations appeals to people across the globe. About 15.7% of those with this major are international students.

How Much Do Tourism Marketing Operations Majors Make?

Salaries According to BLS

Tourism and Travel Services Marketing Operations majors often go into careers with median salaries of $42,720. This median refers to all degree levels, so you may expect those with a more advanced degree to make more while those with less advanced degrees will typically make less.

To put that into context, according to BLS data from the first quarter of 2020, the typical high school graduate makes between $30,000 and $57,900 a year (25th through 75th percentile). The average person with a bachelor’s degree (any field) makes between $45,600 and $99,000. Advanced degree holders make the most with salaries between $55,600 and $125,400.

Median Salary for a Tourism Marketing Operations Major  42,720
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Median Salary for a High School Graduate  ( 30000 to 57900 )
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Median Salary for a Bachelor's Degree Holder  ( 45600 to 99000 )
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Median Salary for an Advanced Degree Holder  ( 55600 to 125400 )
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250K

Some degrees associated with tourism and travel services marketing operations may require an advanced degree, while others may not even require a bachelor’s in the field. In general, the more advanced your degree the more career options will open up to you. However, there is significant time and money that needs to be invested into your education so weigh the pros and cons.

How much schooling do you really need to compete in today’s job market? People currently working in careers related to tourism and travel services marketing operations have obtained the following education levels.

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Education Level Percentage of Workers
High School Diploma - or the equivalent (for example, GED) 30.8%
Post-Secondary Certificate - awarded for training completed after high school (for example, in agriculture or natural resources, computer services, personal or culinary services, engineering technologies, healthcare, construction trades, mechanic and repair technologies, or precision production) 11.5%
Some College Courses 6.1%
Associate’s Degree (or other 2-year degree) 37.3%
Bachelor’s Degree 14.4%

Online Tourism Marketing Operations Programs

In the 2019-2020 academic year, 34 schools offered some type of tourism and travel services marketing operations program. The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.

Degree Level Colleges Offering Programs Colleges Offering Online Classes
Certificate (Less Than 1 Year) 0 0
Certificate (1-2 years) 11 0
Certificate (2-4 Years) 0 0
Associate’s Degree 24 0
Bachelor’s Degree 0 0
Post-Baccalaureate 0 0
Master’s Degree 0 0
Post-Master’s 0 0
Doctor’s Degree (Research) 0 0
Doctor’s Degree (Professional Practice) 0 0
Doctor’s Degree (Other) 0 0

Is a Degree in Tourism Marketing Operations Worth It?

The median salary for a tourism and travel services marketing operations grad is $42,720 per year. This is based on the weighted average of the most common careers associated with the major.

This is 7% more than the average salary for an individual holding a high school degree. This adds up to a gain of about $56,400 after 20 years!

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You may also be interested in one of the following majors related to tourism and travel services marketing operations.

Major Number of Grads
Fashion Merchandising 3,926
Business and Personal/Financial Services Marketing Operations 440
Other Specialized Merchandising, Sales, and Marketing Operations 201
Special Products Marketing Operations 190
Apparel and Accessories Marketing Operations 136
Vehicle and Vehicle Parts and Accessories Marketing Operations 81
Hospitality and Recreation Marketing Operations 70
Tourism Promotion Operations 35
Auctioneering 0

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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