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General Sales & Marketing Operations Major

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General Sales & Marketing Operations

1,677 Bachelor's Degrees Annually
574 Master's Degrees Annually
#28 in Popularity
$69,480 Median Salary

Types of Degrees General Sales & Marketing Operations Majors Are Getting

The following table lists how many general sales, distribution, and marketing operations graduations there were in 2018-2019 for each degree level.

Education Level Number of Grads
Bachelor’s Degree 1,677
Associate’s Degree 682
Master’s Degree 574
Basic Certificate 381
Undergraduate Certificate 86
Graduate Certificate 39
Doctor’s Degree 2

What General Sales & Marketing Operations Majors Need to Know

In an O*NET survey, general sales, distribution, and marketing operations majors were asked to rate what knowledge areas, skills, and abilities were important in their occupations. These answers were weighted on a scale of 1 to 5 with 5 being the most important.

Knowledge Areas for General Sales, Distribution, and Marketing Operations Majors

According to O*NET survey takers, a major in general sales, distribution, and marketing operations should prepare you for careers in which you will need to be knowledgeable in the following areas:

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  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

Skills for General Sales, Distribution, and Marketing Operations Majors

A major in general sales, distribution, and marketing operations prepares you for careers in which the following skill-sets are crucial:

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  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Speaking - Talking to others to convey information effectively.
  • Negotiation - Bringing others together and trying to reconcile differences.
  • Persuasion - Persuading others to change their minds or behavior.
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Abilities for General Sales, Distribution, and Marketing Operations Majors

General Sales, Distribution, and Marketing Operations majors often go into careers where the following abilities are vital:

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  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
  • Written Comprehension - The ability to read and understand information and ideas presented in writing.
  • Speech Clarity - The ability to speak clearly so others can understand you.
  • Speech Recognition - The ability to identify and understand the speech of another person.

What Can You Do With a General Sales & Marketing Operations Major?

People with a general sales, distribution, and marketing operations degree often go into the following careers:

Job Title Job Growth Rate Median Salary
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products 5.2% $58,510

Who Is Getting a Bachelor’s Degree in General Sales & Marketing Operations?

1,677 Bachelor's Degrees Annually
43% Percent Women
39% Percent Racial-Ethnic Minorities*
This major tends to be male dominated. About 57% of recent graduates are men.

Racial-Ethnic Diversity

At the countrywide level, the racial-ethnic distribution of general sales, distribution, and marketing operations majors is as follows:

Racial-Ethnic Diversity of General Sales, Distribution, and Marketing Operations Students with Bachelor's Degrees
Race/Ethnicity Number of Grads
Asian 239
Black or African American 101
Hispanic or Latino 262
White 913
International Students 90
Other Races/Ethnicities 72

Geographic Diversity

General Sales, Distribution, and Marketing Operations appeals to people across the globe. About 5.4% of those with this major are international students.

How Much Do General Sales & Marketing Operations Majors Make?

Salaries According to BLS

The median salary for someone in a career related to general sales, distribution, and marketing operations is $69,480. This median refers to all degree levels, so you may expect those with a more advanced degree to make more while those with less advanced degrees will typically make less.

To put that into context, according to BLS data from the first quarter of 2020, the typical high school graduate makes between $30,000 and $57,900 a year (25th through 75th percentile). The average person with a bachelor’s degree (any field) makes between $45,600 and $99,000. Advanced degree holders make the most with salaries between $55,600 and $125,400.

Median Salary for a General Sales & Marketing Operations Major  69,480
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250K
Median Salary for a High School Graduate  ( 30000 to 57900 )
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250K
Median Salary for a Bachelor's Degree Holder  ( 45600 to 99000 )
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250K
Median Salary for an Advanced Degree Holder  ( 55600 to 125400 )
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250K

Some careers associated with general sales, distribution, and marketing operations require an advanced degree while some may not even require a bachelor’s. In general, the more advanced your degree the more career options will open up to you. However, there is significant time and money that needs to be invested into your education so weigh the pros and cons.

How much schooling do you really need to compete in today’s job market? People currently working in careers related to general sales, distribution, and marketing operations have obtained the following education levels.

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Education Level Percentage of Workers
Less than a High School Diploma 4.6%
High School Diploma - or the equivalent (for example, GED) 19.0%
Post-Secondary Certificate - awarded for training completed after high school (for example, in agriculture or natural resources, computer services, personal or culinary services, engineering technologies, healthcare, construction trades, mechanic and repair technologies, or precision production) 3.6%
Some College Courses 2.7%
Associate’s Degree (or other 2-year degree) 5.1%
Bachelor’s Degree 66.2%
Post-Baccalaureate Certificate - awarded for completion of an organized program of study; designed for people who have completed a Baccalaureate degree but do not meet the requirements of academic degrees carrying the title of Master. 2.3%
Post-Master’s Certificate - awarded for completion of an organized program of study; designed for people who have completed a Master’s degree but do not meet the requirements of academic degrees at the doctoral level. 0.4%

Online General Sales & Marketing Operations Programs

In the 2018-2019 academic year, 187 schools offered some type of general sales, distribution, and marketing operations program. The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.

Degree Level Colleges Offering Programs Colleges Offering Online Classes
Certificate (Less Than 1 Year) 77 14
Certificate (1-2 years) 50 9
Certificate (2-4 Years) 3 0
Associate’s Degree 113 21
Bachelor’s Degree 2 0
Post-Baccalaureate 77 14
Master’s Degree 7 2
Post-Master’s 1 0
Doctor’s Degree (Research) 1 0
Doctor’s Degree (Professional Practice) 0 0
Doctor’s Degree (Other) 0 0

Is a Degree in General Sales & Marketing Operations Worth It?

The median salary for a general sales, distribution, and marketing operations grad is $69,480 per year. This is based on the weighted average of the most common careers associated with the major.

This is 74% more than the average salary for an individual holding a high school degree. This adds up to a gain of about $591,600 after 20 years!

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You may also be interested in one of the following majors related to general sales, distribution, and marketing operations.

Major Number of Grads
Professional Sales 983
Retailing and Retail Operations 953
Other General Merchandising, Sales, and Related Marketing Operations 304
Merchandising and Buying Operations 53

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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