General Sales & Marketing Operations
Types of Degrees General Sales & Marketing Operations Majors Are Getting
The following table lists how many general sales, distribution, and marketing operations graduations there were in 2020-2021 for each degree level.
|Education Level||Number of Grads|
What General Sales & Marketing Operations Majors Need to Know
People with careers related to general sales, distribution, and marketing operations were asked what knowledge areas, skills, and abilities were important for their jobs. They weighted these areas on a scale of 1 to 5 with 5 being the highest.
Knowledge Areas for General Sales, Distribution, and Marketing Operations Majors
This major prepares you for careers in which these knowledge areas are important:
- Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
- Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
- Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
Skills for General Sales, Distribution, and Marketing Operations Majors
The following list of skills has been highlighted as some of the most essential for careers related to general sales, distribution, and marketing operations:
- Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Speaking - Talking to others to convey information effectively.
- Negotiation - Bringing others together and trying to reconcile differences.
- Persuasion - Persuading others to change their minds or behavior.
- Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Abilities for General Sales, Distribution, and Marketing Operations Majors
As a general sales, distribution, and marketing operations major, you will find yourself needing the following abilities:
- Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
- Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
- Written Comprehension - The ability to read and understand information and ideas presented in writing.
- Speech Clarity - The ability to speak clearly so others can understand you.
- Speech Recognition - The ability to identify and understand the speech of another person.
What Can You Do With a General Sales & Marketing Operations Major?
Below is a list of occupations associated with general sales, distribution, and marketing operations:
|Job Title||Job Growth Rate||Median Salary|
|Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products||5.2%||$58,510|
Who Is Getting a Bachelor’s Degree in General Sales & Marketing Operations?
At the countrywide level, the racial-ethnic distribution of general sales, distribution, and marketing operations majors is as follows:
|Race/Ethnicity||Number of Grads|
|Black or African American||126|
|Hispanic or Latino||317|
General Sales, Distribution, and Marketing Operations appeals to people across the globe. About 4.7% of those with this major are international students.
How Much Do General Sales & Marketing Operations Majors Make?
Salaries According to BLS
The median salary for someone in a career related to general sales, distribution, and marketing operations is $69,480. This median refers to all degree levels, so the salary for a person with just a bachelor’s degree may be a little less and the one for a person with an advanced degree may be a little more.
To put that into context, according to BLS data from the first quarter of 2020, the typical high school graduate makes between $30,000 and $57,900 a year (25th through 75th percentile). The average person with a bachelor’s degree (any field) makes between $45,600 and $99,000. Advanced degree holders make the most with salaries between $55,600 and $125,400.
Amount of Education Required for Careers Related to General Sales & Marketing Operations
Some careers associated with general sales, distribution, and marketing operations require an advanced degree while some may not even require a bachelor’s. Whatever the case may be, pursuing more education usually means that more career options will be available to you.
Find out what the typical degree level is for general sales, distribution, and marketing operations careers below.
|Education Level||Percentage of Workers|
|Less than a High School Diploma||4.6%|
|High School Diploma - or the equivalent (for example, GED)||19.0%|
|Post-Secondary Certificate - awarded for training completed after high school (for example, in agriculture or natural resources, computer services, personal or culinary services, engineering technologies, healthcare, construction trades, mechanic and repair technologies, or precision production)||3.6%|
|Some College Courses||2.7%|
|Associate’s Degree (or other 2-year degree)||5.1%|
|Post-Baccalaureate Certificate - awarded for completion of an organized program of study; designed for people who have completed a Baccalaureate degree but do not meet the requirements of academic degrees carrying the title of Master.||2.3%|
|Post-Master’s Certificate - awarded for completion of an organized program of study; designed for people who have completed a Master’s degree but do not meet the requirements of academic degrees at the doctoral level.||0.4%|
Online General Sales & Marketing Operations Programs
In the 2020-2021 academic year, 182 schools offered some type of general sales, distribution, and marketing operations program. The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.
|Degree Level||Colleges Offering Programs||Colleges Offering Online Classes|
|Certificate (Less Than 1 Year)||0||0|
|Certificate (1-2 years)||49||8|
|Certificate (2-4 Years)||0||0|
|Doctor’s Degree (Research)||1||0|
|Doctor’s Degree (Professional Practice)||0||0|
|Doctor’s Degree (Other)||0||0|
Is a Degree in General Sales & Marketing Operations Worth It?
The median salary for a general sales, distribution, and marketing operations grad is $69,480 per year. This is based on the weighted average of the most common careers associated with the major.
This is 74% more than the average salary for an individual holding a high school degree. This adds up to a gain of about $591,600 after 20 years!
Explore Major by State
District of Columbia
Majors Related to General Sales & Marketing Operations
You may also be interested in one of the following majors related to general sales, distribution, and marketing operations.
|Major||Number of Grads|
|Retailing and Retail Operations||1,025|
|Other General Merchandising, Sales, and Related Marketing Operations||233|
|Merchandising and Buying Operations||48|
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
- College Factual
- College Scorecard
- National Center for Education Statistics
- O*NET Online
- U.S. Bureau of Labor Statistics
- Usual Weekly Earnings of Wage and Salary Workers First Quarter 2020
- Image Credit: By Nick Nijhuis under License
More about our data sources and methodologies.
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