Marketing at Wayne State University

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at Wayne State University stacks up to those at other schools.

Wayne State is located in Detroit, Michigan and has a total student population of 26,241. Of the 1,088 students who graduated with a bachelor’s degree from Wayne State University in 2021, 190 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Wayne State Marketing Degrees Available

• Bachelor’s Degree in Marketing

Wayne State Marketing Rankings

The following rankings from College Factual show how the marketing progam at Wayne State compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Wayne State is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	70
	566

How Much Do Marketing Graduates from Wayne State Make?

The median salary of marketing students who receive their bachelor's degree at Wayne State is $43,746. This is 5% higher than $41,682, which is the national average for all marketing bachelor's degree recipients.

Marketing Student Demographics at Wayne State

Take a look at the following statistics related to the make-up of the marketing majors at Wayne State University.

Wayne State Marketing Bachelor’s Program

During the 2020-2021 academic year, 190 students graduated with a bachelor's degree in marketing from Wayne State. About 46% were men and 54% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at Wayne State since its program graduates 1% more men than average.

About 66% of those who receive a bachelor's degree in marketing at Wayne State are white. This is typical for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Wayne State University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	15
Black or African American	25
Hispanic or Latino	12
White	125
International Students	4
Other Races/Ethnicities	9

Wayne State also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The completion numbers here include all graduates who receive any type of degree in this field from Wayne State University. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	190

Related Majors

• Management Sciences & Quantitative Methods
• Management Information Systems
• Accounting
• Finance & Financial Management
• Human Resource Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for Wayne State University.

Occupation	Jobs in MI	Average Salary in MI
Market Research Analysts and Marketing Specialists	18,980	$67,500
Sales Managers	8,640	$142,340
Marketing Managers	4,310	$137,900
Business Professors	2,350	$107,140
Advertising and Promotions Managers	580	$124,670

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Del arte under License

More about our data sources and methodologies.