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Marketing at Wayne State University

If you are interested in studying Marketing, consider the program at Wayne State University. Get started with the following essential facts.

Wayne State University is in Detroit, MI.

For the most recent IPEDS reporting year, 213 marketing graduations were recorded at Wayne State University.

Online & Distance Learning at Wayne State University

Distance learning is available at Wayne State University. Among 23,803 students, 3,013 (13%) were enrolled entirely in distance education and 10,784 (45%) took at least some classes online.

Marketing Rankings at Wayne State University

Rankings can help you compare Wayne State University’s Marketing program to other colleges that offer this major.

Bachelor’s-Level Rankings

Ranking	Scope	Rank
Best Value	Michigan	#9 of 23
Best Schools (Quality)	Michigan	#12 of 24
Best Value	Great Lakes (Region)	#44 of 125
Best Schools (Quality)	Great Lakes (Region)	#68 of 126
Best Value	Nationwide	#212 of 642
Best Schools (Quality)	Nationwide	#298 of 645

Earnings for Marketing Graduates from Wayne State University

Graduates of Wayne State University’s Marketing program report the following median earnings (per the U.S. Department of Education’s College Scorecard):

Years After Graduation	Median Earnings
1 year	$43,746
2 years	$39,074
3 years	$46,011
4 years	$54,580
5 years	$58,487

Is this above or below average for the school? Four years after graduating, Marketing graduates from Wayne State University earn a median of $54,580, compared with $68,128 for all Wayne State University graduates — about 20% lower than the school-wide median.

Median Debt at Graduation

The median debt for Marketing graduates from Wayne State University stands at $24,382.

Student Demographics & Diversity

Below you’ll find the student demographics for Marketing graduates at Wayne State University, broken down by degree level.

Across all degree levels, Marketing graduates at Wayne State University are 62% women (132) and 38% men (81).

Marketing Bachelor’s Program at Wayne State University

Of the 213 bachelor’s marketing degrees awarded at Wayne State University, 62% were women (132) and 38% were men (81).

The following table and chart show the race/ethnicity of Marketing bachelor’s degree recipients at Wayne State University.

Race / Ethnicity	Number of Graduates
White	134
Hispanic / Latino	23
Black / African American	28
Asian	16
Two or More Races	5
International (Nonresident)	5
Unknown	2

Minority students account for 34% of Marketing bachelor’s degree recipients at Wayne State University, higher than the national average of 31%.*

*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.

More Specific Marketing Concentrations at Wayne State University

The Marketing program at Wayne State University offers more specialized concentrations:

Concentration	Graduates
Marketing/Marketing Management	213

Top-Paying Careers for Marketing Graduates

Graduates of the Marketing program at Wayne State University work across a variety of fields. Below are the top-paying careers for Marketing graduates, ordered by median annual salary:

Occupation	Nationwide Median Wage
Market Research Analysts and Marketing Specialists	$124,518
Fundraisers	$118,069
Advertising and Promotions Managers	$113,521
Fundraising Managers	$90,350
Marketing Managers	$90,143
Search Marketing Strategists	$85,177
Sales Managers	$68,051

References

• IPEDS — Integrated Postsecondary Education Data System
• U.S. Department of Education — College Scorecard
• O*NET Online (Bureau of Labor Statistics)
• National Center for Education Statistics

More about our data sources and methodologies.