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Marketing at Central Michigan University

If you are interested in studying Marketing, consider the program at Central Michigan University. The following information will help you decide if it is a good fit for you.

Central Michigan University is located in Mount Pleasant, MI.

In the most recent year for which we have data, 90 marketing degrees were awarded at Central Michigan University.

Online Class Availability at Central Michigan University

Many students take online classes at Central Michigan University. Among 14,488 students, 3,356 (23%) were enrolled entirely in distance education and 5,044 (35%) took at least some classes online.

Marketing Rankings at Central Michigan University

Use these rankings to compare Central Michigan University’s Marketing program against peer institutions.

Bachelor’s-Level Rankings

Ranking	Scope	Rank
Best Schools (Quality)	Michigan	#4 of 24
Best Value	Michigan	#11 of 23
Best Schools (Quality)	Great Lakes (Region)	#36 of 126
Best Value	Great Lakes (Region)	#50 of 125
Best Schools (Quality)	Nationwide	#172 of 645
Best Value	Nationwide	#230 of 642

Earnings for Marketing Graduates from Central Michigan University

Graduates of Central Michigan University’s Marketing program earn the following amounts (per the U.S. Department of Education’s College Scorecard):

Years After Graduation	Median Earnings
1 year	$50,397
2 years	$52,684
3 years	$60,524
4 years	$69,950
5 years	$80,069

Is this above or below average for the school? Four years out, Marketing graduates from Central Michigan University take home a median $69,950, compared with $61,603 for all Central Michigan University graduates — about 14% higher than the school-wide median.

Median Debt at Graduation

Median student loan debt for Marketing graduates from Central Michigan University stands at $27,000.

Student Demographics & Diversity

Take a look at the diversity of Marketing graduates at Central Michigan University, broken down by degree level.

Across all degree levels, Marketing graduates at Central Michigan University are 44% women (40) and 56% men (50).

Marketing Bachelor’s Program at Central Michigan University

Of the 90 bachelor’s marketing degrees awarded at Central Michigan University, 44% were women (40) and 56% were men (50).

The following table and chart show the race/ethnicity of Marketing bachelor’s degree recipients at Central Michigan University.

Race / Ethnicity	Number of Graduates
White	71
Hispanic / Latino	7
Black / African American	6
Asian	2
Two or More Races	2
International (Nonresident)	2

Racial-ethnic minorities make up 19% of Marketing bachelor’s degree recipients at Central Michigan University, lower than the national average of 31%.*

*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.

More Specific Marketing Concentrations at Central Michigan University

The Marketing program at Central Michigan University offers more specialized concentrations:

Concentration	Graduates
Marketing/Marketing Management	90

Best-Paid Careers for Marketing Graduates

Graduates of the Marketing program at Central Michigan University pursue many career paths. Below are the highest-paying careers for Marketing majors, ordered by median annual salary:

Occupation	Nationwide Median Wage
Market Research Analysts and Marketing Specialists	$124,518
Fundraisers	$118,069
Advertising and Promotions Managers	$113,521
Fundraising Managers	$90,350
Marketing Managers	$90,143
Search Marketing Strategists	$85,177
Sales Managers	$68,051

References

• IPEDS — Integrated Postsecondary Education Data System
• U.S. Department of Education — College Scorecard
• O*NET Online (Bureau of Labor Statistics)
• National Center for Education Statistics

More about our data sources and methodologies.