Marketing at University of Illinois at Urbana-Champaign

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at University of Illinois at Urbana-Champaign stacks up to those at other schools.

UIUC is located in Champaign, Illinois and approximately 52,679 students attend the school each year. In 2021, 142 marketing majors received their bachelor's degree from UIUC.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UIUC Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

UIUC Marketing Rankings

The following rankings from College Factual show how the marketing progam at UIUC compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at UIUC is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	9
	10
	13
	23
	26
	72
	83
	252
	629
	661

In 2021, 38 students received their master’s degree in marketing from UIUC. This makes it the #23 most popular school for marketing master’s degree candidates in the country.

Earnings of UIUC Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at UIUC is $55,615. This is great news for graduates of the program, since this figure is 33% higher than the national average of $41,682 for all marketing bachelor's degree recipients.

Marketing Student Demographics at UIUC

Take a look at the following statistics related to the make-up of the marketing majors at University of Illinois at Urbana-Champaign.

UIUC Marketing Bachelor’s Program

Of the 142 students who graduated with a bachelor’s in marketing from UIUC in 2021, 32% were men and 68% were women.

About 55% of those who receive a bachelor's degree in marketing at UIUC are white. This is below average for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 9% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of Illinois at Urbana-Champaign with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	20
Black or African American	13
Hispanic or Latino	17
White	78
International Students	10
Other Races/Ethnicities	4

UIUC Marketing Master’s Program

The marketing program at UIUC awarded 38 master's degrees in 2020-2021. About 32% of these degrees went to men with the other 68% going to women.

In the marketing master's program at this school, racial-ethnic minorities make up 63% of degree recipients. That is 34% better than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of Illinois at Urbana-Champaign with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	7
Black or African American	12
Hispanic or Latino	5
White	12
International Students	0
Other Races/Ethnicities	2

UIUC also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The table shows all degrees awarded in this field awarded for all degree levels at University of Illinois at Urbana-Champaign. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	180

Related Majors

• Entrepreneurial Studies
• Human Resource Management
• Management Information Systems
• Finance & Financial Management
• Accounting

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for IL, the home state for University of Illinois at Urbana-Champaign.

Occupation	Jobs in IL	Average Salary in IL
Market Research Analysts and Marketing Specialists	30,150	$61,670
Sales Managers	24,800	$131,400
Marketing Managers	20,760	$130,110
Business Professors	4,030	$107,910
Survey Researchers	1,590	$57,560

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Beyond My ken under License

More about our data sources and methodologies.